The IPL loses its lustre
After it started with a bang, the IPL, in its fourth season now, is having difficulty sustaining its early momentum when it burst forth with a TV-friendly format, cheerleaders and big salaries writes Shilpa Jamkhandikar on reuters.co.uk .
Akhila Ranganna
25-Feb-2013
After it started with a bang, the IPL, in its fourth season now, is having difficulty sustaining its early momentum when it burst forth with a TV-friendly format, cheerleaders and big salaries writes Shilpa Jamkhandikar on reuters.co.uk.
A series of scandals has tarnished the league's image, teams are losing money as player costs escalate, TV ratings are down, and franchise owners are still figuring out how to make the most of their investments from a season lasting less than two months.
Akhila Ranganna is assistant editor (Audio) at ESPNcricinfo