Canada October 18, 2007

Canada to take inspiration from ice hockey

Canada's recently appointed chief executive, Atul Ahuja, will be taking inspiration from his country's high profile sports such as ice hockey in a bid to increase the level of professionalism of cricket

Canada's recently appointed chief executive, Atul Ahuja, will be taking inspiration from his country's high profile sports such as ice hockey in a bid to increase the level of professionalism of cricket.

Ahuja, an Indian-born Canadian citizen with extensive business experience, takes up the role on November 1 and is confident that the shorter format of the game, in particular Twenty20, will prove popular in Canada.

"Cricket holds a huge potential in Canada that needs to be tapped," he told The Economic Times in India. "Typically, for the North American demographics the five-day test match version of the game is somewhat boring. Canada and the US are largely non-cricket playing nations and the psyche of sports lovers is not attuned to a game that goes on for five days."

Read the full story at Cricinfo.

Will Luke is assistant editor of ESPNcricinfo

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