November 7, 2012

Choose your ESPNcricinfo homepage

Sambit Bal

We will not pretend this is a dazzling innovation. The practice of allowing users to select between various editions of website homepages has existed on the internet for many years. But even though ESPNcricinfo has run multiple homepages for years now, you have not had the option of choosing which one to set as your default.

It wasn't because we didn't trust you to make the right choice for yourself, but because we were unsure about how it would sit with our image of ourselves: as one site for one cricket world. Internationalism has always been the bedrock of our editorial policy. The content that we offer on the site is the same across the world. The writings of our correspondents and writers are informed with local knowledge, but the perspective is always global. We sometimes find ourselves reflecting on the irony when we are accused of being biased both in favour of and against the same team. We recognise nationalism as among the biggest curses of cricket coverage, and our writers are trained to steer clear of it.

So we have, unnecessarily perhaps, fretted a bit about the message offering editions will transmit. We needn't have.

Over the years we have grown our local coverage. We have desks in three time zones; we have correspondents in most major cricket-playing countries. We provide scorecards of every domestic tournament in the Test-playing nations. This year we covered English County Championship matches with men on the ground. And so, by going more local, we are more global than ever. The limitlessness of our medium allows us to expand our coverage continuously without making sacrifices: unlike in print, say, a new feature or a new section need not replace something.

However, the homepages need to be finite; otherwise they would scroll forever. That's why we have tailored them to reflect regional flavour. A county match report will find top billing on the UK edition, but may not be available on the Pakistan one. When the Indian domestic season starts, news and features relating to it can be found under a tab next to "More news" on the Indian edition. A feature on Australia's selection policy might be on the top of the "Specials" panel on the Australia edition.

So while our content remains the same across the world, the presentation varies from region to region. It has done for a few years, and since these pages are geo-targeted, they have been served to you based on where you are accessing the site from.

It will continue to be so. For example, if you are based in Australia, the Australian edition will open by default in your browser. However, you now have the option of choosing your ESPNcricinfo homepage (use the drop-down at the top left-hand corner, just above the ESPNcricinfo masthead). For instance, if you happen to be a follower of Pakistan cricket based in Australia, you can now choose the Pakistan global homepage to be your default.

To start with, we are offering five homepages. Global, which is our default international edition, India, England, Australia and New Zealand, Africa, and Pakistan. But there will be more coming your way soon.

Sambit Bal is the editor of ESPNcricinfo

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Posted by Syed Sarim Raza on (November 20, 2012, 13:18 GMT)

This is truly exceptional what Cricinfo has done in recent years for Cricket and Cricket Fans all over the world. It would not be wrong to say that ball to ball coverage of all the matches around the globe, detailed scorecards, thoughtful articles, addictive blogs, and statistics about cricket from the scratch provide a cricket fan as much thrill and delight as watching a live cricket match on TV. It is really an ultimate joy for a cricket fan to have a website like Cricinfo that is very much user friendly as well as one of the most advanced and highly professional website. Moreover the website also works as the performance indicator for the Cricketers who can keep track of their performances thanks to the extra ordinary stats team of Cricinfo. I am a big fan of Cricinfo and why should not I be. Cricket runs in our blood and Cricinfo works like an artery to carry this blood throughout the body to keep us alive. Thanks Cricinfo for everything.

Posted by Joseph on (November 8, 2012, 8:37 GMT)

Good effort. I would always set my preferences to Global. But sometimes I like to see some in-depth news and this will be good for me

Posted by Nafees Qureshi on (November 8, 2012, 8:13 GMT)

Team...dropdown is not working in IE or Google Chrome!

Posted by Chinna on (November 8, 2012, 4:41 GMT)

Good to see espncricinfo is coming up with more options. Its a good option for those who are following up with the domestic cricket/leagues in particular region. Hope homepages for other regions also comes up soon...

Posted by SKG on (November 8, 2012, 4:23 GMT)

Nicely written piece giving a glimpse of what a cricket daily (if i may call it) editor thinks of from his job perspective.

Posted by Malli Iyer on (November 8, 2012, 1:05 GMT)

I am a regular reader of cricinfo reports for nearly. 10. Years. I strongly feel your scorecards must be separated for people like me who read the reports at leisure but need to see the scorecards of international games as they wake up. More so,because of different time zones and in availability of telecasts all round the globe. You must also make available websites that do live streaming of games and websites which do live telecasts, even if on a pay-per-view basis

Posted by Vikram Acharya on (November 8, 2012, 0:56 GMT)

Isnt global and India the same?

Posted by Mykuhl on (November 8, 2012, 0:51 GMT)

Will New Zealand even get a look in on an Australia/New Zealand page? Where will Bangladesh, Sri Lanka and the West Indies go?

Posted by Dinu on (November 8, 2012, 0:19 GMT)

Any attempt to improve quality of service is always welcome. As a regular visitor to your website (almost one visit a day unless network fails), i appreciate the efforts you have put in and promises you have made to offer more. Keep up the good work.

Posted by mahee on (November 7, 2012, 21:54 GMT)

good initiative. well, then why "RANJI TROPHY 2012-13" are showing in the quick links of all edition. Isnt it supposed to be only in Indian edition!!!!...PLS show SL-NZ and BD-WI quick links in the global edition. Thanks

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ABOUT THE AUTHOR

Sambit Bal
Editor-in-chief Sambit Bal took to journalism at the age of 19 after realising that he wasn't fit for anything else, and to cricket journalism 14 years later when it dawned on him that it provided the perfect excuse to watch cricket in the office. Among other things he has bowled legspin, occasionally landing the ball in front of the batsman; laid out the comics page of a newspaper; covered crime, urban development and politics; and edited Gentleman, a monthly features magazine. He joined Wisden in 2001 and edited Wisden Asia Cricket and Cricinfo Magazine. He still spends his spare time watching cricket.

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