India news April 9, 2012

Star TV deal shows 'strength of Indian cricket' - Srinivasan

ESPNcricinfo staff
16

N Srinivasan, the BCCI president, has said that terminating the board's broadcast rights contract with Nimbus Communications last year was the right decision in hindsight and that the new deal with Star TV proves the "underlying strength of Indian cricket."

"At a time when some felt the popularity of cricket was going down in the country because of some overseas setbacks, the deal [with Star TV] proved the opposite," Srinivasan told the Hindu. "It is a big feather in BCCI's cap. Now we have two strong broadcasters, one for Indian cricket and the other for IPL. The BCCI is in an assured position."

Star, owned by Rupert Murdoch, won the rights to broadcast Indian cricket for 2012-2018 last week. The deal, which also includes internet and mobile rights, was valued at Rs 3851 crores (approximately $750 million) and covers 96 matches. Multi-Screen Media (Sony) currently owns the rights to the IPL, for which it paid $1.6 billion for nine years starting in 2009.

Television ratings for the IPL slumped last year as the tournament began just six days after India's victorious World Cup campaign ended but Srinivasan expects the league to bounce back and have a successful season. He also denied the tournament led to player fatigue, saying the cricketers are professionals and that most of them do not play all three formats of the game in any case.

When asked whether the significance of Test cricket had been undermined because players make more money from the IPL than they do playing Tests, Srinivasan said that wasn't a valid argument. "The value of a player in the IPL is linked to his performances for the national team. I firmly believe a cricketer's first priority is to play for his country. And unless a player goes through the domestic grind, he will not be able to sustain his performances in the IPL."

On the plus side, Srinivasan said, the IPL has led to the discovery of new talent and helped the development of Indian cricket by giving young players the opportunity to rub shoulders with established international players on a big stage.

One of the constant criticisms of the domestic game in India has been the state of the pitches, which invariably favour batsmen and typically result in an overwhelming number of high-scoring draws in the four-day format. However, Srinivasan said the BCCI is committed to preparing competitive pitches for domestic cricket as that is "at the very heart of India's evolution as a cricketing nation. We will be holding a workshop for curators on this topic. This is one of the important agendas this year."

India struggled on their two most recent away tours to England and Australia, losing eight consecutive away Tests and their No.1 Test ranking. In addition, the team's poor form led to reports of a rift between some of the senior players on the tour of Australia but Srinivasan said there was no truth to them, calling the stories "unfounded" and "not fair to the side".

"Almost the same bunch of batsmen had done exceeding well on the previous tours of England and Australia. It's just that now we are going through a transition phase. We will face the transition. We have a younger generation of players who will step up. We are setting up more specialist academies at the ground level, will focus more on 'A' tours.

"There is no reason why we cannot be the No. 1 Test team again. As I said, the team is bound to falter a little during the transition phase."

Edited by Tariq Engineer

Comments have now been closed for this article

  • bhrangi on April 10, 2012, 10:16 GMT

    @maddy20: U didn't understand what he said ?? Strength of Indian cricket will be proved only when we win ( atleast competitive loss) in overseas which we did in past.,., Dont take everything personally. U mean to say He is weak so am weak ., I dont know where Dhoni helicopter shot jet shot and allwent in overseas test matches., when sachin/lakshman/dravid failed, India will fail.,is this a strength.,. Am IndiaN ( Chennai)

  • NavalSingh on April 10, 2012, 9:17 GMT

    STRENGTH OF INDIAN CRICKET NOOOOOOOOOOOOOO ITS STRENGTH OF BCCI

  • on April 10, 2012, 8:54 GMT

    Not sure why some of us jumping to redicule the Man. Man knows the game and its business well. He is saying this because lots of critics were claiming Neo bought the rights at very steep price but Star has paid much more. Setting up Grass root acedamy's and Reviving A tours are good steps. On pitches same old story I guess. Every president promises better pitches but nothing seems to change.

    @ Kavindevan: Half stadium is empty because of govt. clearence for new stands. Tickets were sold out in all stands which were priced below INR 5000 for the 1st game.

  • on April 10, 2012, 7:00 GMT

    And india can class itself a good team when they win away from "Home"

  • maddy20 on April 10, 2012, 3:56 GMT

    @kunderanengineer Aus is struggling to beat a WI C side and Eng were whitewashed by Pakistan and huffed and puffed to level the series against a hopeless SL outfit, that cannot bat and cannot bowl even in their own backyard. I would say England and Aus can call themselves strong when they beat India in India!

  • NairUSA on April 10, 2012, 2:56 GMT

    Why dis kolaveri Mr. Srinivasan? Do a honest evaluation on Indian team's recent peformance and find remedial measures. Strength of Indian cricket should not be measured by tying up with Star TV. We need to see wins by the Indian team, not the IPL circus.

  • rahulcricket007 on April 10, 2012, 2:08 GMT

    STRENGTH OF INDIAN CRICKET . YEAH . THAT'S WHY WE LOSE 8-0 IN TESTS IN ENGLAND & AUSTRALIA .

  • Romenevans on April 10, 2012, 2:05 GMT

    These are just gimmicks to impressed advertisers. Did'nt he see the half empty stadium in Chennai during the first match of IPL this season? India comes first, then IPL comes, if they'll understand that, then India will be the best team in the world.

  • here2rock on April 10, 2012, 1:58 GMT

    He is atalking about strength off the field not on the field. He does not care about the on field strength.

  • on April 10, 2012, 0:07 GMT

    Transition phase? Is he kidding himself? Dravid is the only one who retired. Compare that to Australia who have only 2 experienced heads remaining but the Indians will ridicule them all they want when Australia is the real transition team in int'l cricket. The fall is not complete Srinivasan - we'll see 10 years down the line. Your U-19 team just lost all their matches in the recent quadrangular tournament.

  • bhrangi on April 10, 2012, 10:16 GMT

    @maddy20: U didn't understand what he said ?? Strength of Indian cricket will be proved only when we win ( atleast competitive loss) in overseas which we did in past.,., Dont take everything personally. U mean to say He is weak so am weak ., I dont know where Dhoni helicopter shot jet shot and allwent in overseas test matches., when sachin/lakshman/dravid failed, India will fail.,is this a strength.,. Am IndiaN ( Chennai)

  • NavalSingh on April 10, 2012, 9:17 GMT

    STRENGTH OF INDIAN CRICKET NOOOOOOOOOOOOOO ITS STRENGTH OF BCCI

  • on April 10, 2012, 8:54 GMT

    Not sure why some of us jumping to redicule the Man. Man knows the game and its business well. He is saying this because lots of critics were claiming Neo bought the rights at very steep price but Star has paid much more. Setting up Grass root acedamy's and Reviving A tours are good steps. On pitches same old story I guess. Every president promises better pitches but nothing seems to change.

    @ Kavindevan: Half stadium is empty because of govt. clearence for new stands. Tickets were sold out in all stands which were priced below INR 5000 for the 1st game.

  • on April 10, 2012, 7:00 GMT

    And india can class itself a good team when they win away from "Home"

  • maddy20 on April 10, 2012, 3:56 GMT

    @kunderanengineer Aus is struggling to beat a WI C side and Eng were whitewashed by Pakistan and huffed and puffed to level the series against a hopeless SL outfit, that cannot bat and cannot bowl even in their own backyard. I would say England and Aus can call themselves strong when they beat India in India!

  • NairUSA on April 10, 2012, 2:56 GMT

    Why dis kolaveri Mr. Srinivasan? Do a honest evaluation on Indian team's recent peformance and find remedial measures. Strength of Indian cricket should not be measured by tying up with Star TV. We need to see wins by the Indian team, not the IPL circus.

  • rahulcricket007 on April 10, 2012, 2:08 GMT

    STRENGTH OF INDIAN CRICKET . YEAH . THAT'S WHY WE LOSE 8-0 IN TESTS IN ENGLAND & AUSTRALIA .

  • Romenevans on April 10, 2012, 2:05 GMT

    These are just gimmicks to impressed advertisers. Did'nt he see the half empty stadium in Chennai during the first match of IPL this season? India comes first, then IPL comes, if they'll understand that, then India will be the best team in the world.

  • here2rock on April 10, 2012, 1:58 GMT

    He is atalking about strength off the field not on the field. He does not care about the on field strength.

  • on April 10, 2012, 0:07 GMT

    Transition phase? Is he kidding himself? Dravid is the only one who retired. Compare that to Australia who have only 2 experienced heads remaining but the Indians will ridicule them all they want when Australia is the real transition team in int'l cricket. The fall is not complete Srinivasan - we'll see 10 years down the line. Your U-19 team just lost all their matches in the recent quadrangular tournament.

  • on April 9, 2012, 19:25 GMT

    No.1 Test team again when?? Transition phase has not even begun ... still tendulkar, laxman, zaheer ... are in the team. The only realistic way india can be No.1 in tests is to play 5 or 6 test series in india. Preferable opponents should be BAN, WI, NZ and ENG who are not traditionally good spin players.

    As long as the cricket administration makes changes to the existing board members and political leaders .. cricket will merely be a game of money nothing more than that.

  • i.love.ice.creams on April 9, 2012, 18:12 GMT

    IPL has proved out to be a boon in evolving & polishing new talents, but Mr Srinivasan can't deny that in it's 4th year only, it had slumped because of excessive commercialization. Whydo they need to extend the tournament to over 50 days? It gets repetitive, uninteresting and extremely boring by 30 days. Thel league must range between 3 to 4 weeks. The remaining tenure is merely left for the shopkeepers and betters to watch and fails to attract the home audience. They haven't learnt lesson from the previous years. Already a new team has been introduced and there was another, but thankfully it was ruled out due to some contractual conflicts. This reflects at the money-minded BCCI. They intend to earn and not to promote cricket and entertain public. Long term also results in injuries and wears out the already busy cricketers. Nobody pointed out that IPL could be partially charged for the flaw in the tour of England. Players were tired after WC, IPL and the WI tour.

  • on April 9, 2012, 16:59 GMT

    How about on field streangths? If the team was no 1, it was due to some individuals like Dravid, Sachin, Kumble, Zak, VVS whose work ethics were beyond the ordinary. How about creating a structure that promotes excellence? The NCA is a recovery ward than an excellence academy. The Indian public deserves better than what board is dishing out today...

  • spence1324 on April 9, 2012, 16:59 GMT

    The things indians do to kid themselves.....

  • kunderanengineer on April 9, 2012, 16:45 GMT

    I don't know about other Indian fans but I would much rather measure "the strength of Indian cricket" with test wins in places like England and Australia.

  • AndyZaltzmannsHair on April 9, 2012, 16:29 GMT

    Getting into bed with Rupert Murdoch.... Watch your backs.

  • No featured comments at the moment.

  • AndyZaltzmannsHair on April 9, 2012, 16:29 GMT

    Getting into bed with Rupert Murdoch.... Watch your backs.

  • kunderanengineer on April 9, 2012, 16:45 GMT

    I don't know about other Indian fans but I would much rather measure "the strength of Indian cricket" with test wins in places like England and Australia.

  • spence1324 on April 9, 2012, 16:59 GMT

    The things indians do to kid themselves.....

  • on April 9, 2012, 16:59 GMT

    How about on field streangths? If the team was no 1, it was due to some individuals like Dravid, Sachin, Kumble, Zak, VVS whose work ethics were beyond the ordinary. How about creating a structure that promotes excellence? The NCA is a recovery ward than an excellence academy. The Indian public deserves better than what board is dishing out today...

  • i.love.ice.creams on April 9, 2012, 18:12 GMT

    IPL has proved out to be a boon in evolving & polishing new talents, but Mr Srinivasan can't deny that in it's 4th year only, it had slumped because of excessive commercialization. Whydo they need to extend the tournament to over 50 days? It gets repetitive, uninteresting and extremely boring by 30 days. Thel league must range between 3 to 4 weeks. The remaining tenure is merely left for the shopkeepers and betters to watch and fails to attract the home audience. They haven't learnt lesson from the previous years. Already a new team has been introduced and there was another, but thankfully it was ruled out due to some contractual conflicts. This reflects at the money-minded BCCI. They intend to earn and not to promote cricket and entertain public. Long term also results in injuries and wears out the already busy cricketers. Nobody pointed out that IPL could be partially charged for the flaw in the tour of England. Players were tired after WC, IPL and the WI tour.

  • on April 9, 2012, 19:25 GMT

    No.1 Test team again when?? Transition phase has not even begun ... still tendulkar, laxman, zaheer ... are in the team. The only realistic way india can be No.1 in tests is to play 5 or 6 test series in india. Preferable opponents should be BAN, WI, NZ and ENG who are not traditionally good spin players.

    As long as the cricket administration makes changes to the existing board members and political leaders .. cricket will merely be a game of money nothing more than that.

  • on April 10, 2012, 0:07 GMT

    Transition phase? Is he kidding himself? Dravid is the only one who retired. Compare that to Australia who have only 2 experienced heads remaining but the Indians will ridicule them all they want when Australia is the real transition team in int'l cricket. The fall is not complete Srinivasan - we'll see 10 years down the line. Your U-19 team just lost all their matches in the recent quadrangular tournament.

  • here2rock on April 10, 2012, 1:58 GMT

    He is atalking about strength off the field not on the field. He does not care about the on field strength.

  • Romenevans on April 10, 2012, 2:05 GMT

    These are just gimmicks to impressed advertisers. Did'nt he see the half empty stadium in Chennai during the first match of IPL this season? India comes first, then IPL comes, if they'll understand that, then India will be the best team in the world.

  • rahulcricket007 on April 10, 2012, 2:08 GMT

    STRENGTH OF INDIAN CRICKET . YEAH . THAT'S WHY WE LOSE 8-0 IN TESTS IN ENGLAND & AUSTRALIA .