Got a grouse? Complain on social media. Which is what Sachin Tendulkar did today.
Angry Disappointed and Frustrated.. #BAdserviceBA Family member's Waitlisted ticket not confirmed despite seats being available (1/2)— sachin tendulkar (@sachin_rt) November 13, 2015
If that rare public outburst from Tendulkar wasn't enough, British Airways' response (presumably template) riled up his fans further.
@sachin_rt We're sorry to hear this Sachin, could you please DM us your baggage ref, full name and address so we can look into this for you?— British Airways (@British_Airways) November 13, 2015
Cue Twitter meltdown.
British Airways doesn't know Sachin Tendulkar's Full name ? Sachin Fans : THIS IS SPARTAAAAAA pic.twitter.com/uIsWO1Hwg7— Aditya (@forwardshortleg) November 13, 2015
Some noted the unlucky date.
Others wanted more than just the baggage returned.
The only way British Airways can make up for this is if they return the Kohinoor with his luggage. https://t.co/UciNB69uwy— Neil Chitnis (@neilgiri) November 13, 2015
Prominent Indian politician Omar Abdullah also had a suggestion.
Others referenced a famous person who said she hadn't heard of Tendulkar.
Facebook update: British Airways and Maria Sharapova are now friends.— Anuj Singhal (@_anujsinghal) November 13, 2015
British Airways soon became the top trending topic in India.
There could be some comfort drawn from the episode.
Nice to know British Airways treats everybody equally— Abhijit Majumder (@abhijitmajumder) November 13, 2015
What could we learn from this incident?
The Sachin vs BA exchange proves one thing. BA's twitter account hasn't been outsourced to India.— asad (@AsNr80) November 13, 2015
The last word goes to...
Sachin lost his baggage. India's lost it.— Natasha Kaushal (@NutAshes) November 13, 2015