Beating Australia's soccer threat
Jon Pierik writes in the Herald Sun cricket is ready to fight off soccer’s push to become Australia's most popular sport in the next 100 years.
Peter English
25-Feb-2013
Jon Pierik writes in the Herald Sun cricket is ready to fight off soccer’s push to become Australia's most popular sport in the next 100 years.
Cricket Australia has commissioned extensive research in a bid to protect and promote the sport - and its brand - and is confident soccer will never dampen the interest in cricket. The Cricket Australia spokesman Peter Young has suggested soccer could even work hand in hand with cricket.
Peter English is former Australasia editor of ESPNcricinfo