Cricket Australia and Travelex renew partnership

Australia's World Cup campaign received a significant boost with the renewal of sponsorship between Cricket Australia and Travelex, the world's largest foreign exchange specialist, extending the partnership until the end of 2010.

Travelex has been the overseas sponsor and international tour partner of the Australian men's cricket team since 2001. The new agreement features annual performance measures and incentives for the team to maintain its high levels of success.

James Sutherland, the CEO of the Australian board, said the partnership with Travelex was not only an indicator of the strength of Cricket Australia's brand in the marketplace, but also provided tangible support for the men's team in the build up to the 2007 World Cup in the West Indies.

Sutherland added that Travelex's strong international reputation will assist Cricket Australia develop and expand its brand into traditional non-cricket markets in Europe, North America and South-East Asia.