Discovery announces 3 year KnockOut sponsorship

Discovery, in partnership with SuperSport, leading provider of sporting broadcast content to the African continent, today announced the re-launch of the exciting Discovery Knockout Challenge. Neville Koopowitz, Marketing Director of Discovery says, 'The Discovery Knock-out challenge is an exciting sporting concept which Discovery is proud to be associated with'.

Newlands Cricket Ground in Cape Town will come alive on 2nd January 2002, with a day of cricket unlike any previous tournament. Regional stakes between locals and holiday makers are expected to be high, as Western Province prepare for battle against Natal Dolphins, Northern Titans and the Highveld Strikers in a limited overs tournament guaranteed to provide pure entertainment from start to finish.

`At Discovery we recognise the importance of promoting health and wellbeing, and that's why Discovery introduced Discovery Vitality, a multi-faceted programme which encourages our million members to make a commitment in favour of a more active, healthier lifestyle. Sport is a very strong catalyst that inspires people to embrace a healthier way of life.

This perfect synergy between sport and our own commitment to making the Discovery community healthier, made the Discovery Knockout Challenge a natural fit for us. Through this Knockout Challenge we are able to extend this message of well-being beyond only our Discovery members, to the broader community'.

`The unique format of the Discovery Knockout Challenge promises to be refreshingly different providing great spectator value. We believe in the potential of this limited overs cricket format, and therefore Discovery has committed itself to this event for three years. We trust that The Discovery Knock-out Challenge will become a cricketing extravaganza that South Africans will look forward to on the annual cricketing calendar'.