England women look to extend dominance
Noting the influence of coaching contracts that allow the England women's team to play full-time, Andy Bull writes in the Guardian that England, for once, are leading the world in the way they run and play a sport
When Gordon Brown sidles up to you, perhaps seeking to cadge a little reflected glory, you can be sure you are making the right kind of impression on the public.
Of all the initiatives begun by the England and Wales Cricket Board in the past decade or so – and they are legion – the promotion of the women's game has been among the more significant and praiseworthy. The aim has been twofold: get them playing and so get them watching. Some of the participation figures supplied by the ECB take some believing but there has been a discernible rise in the number of players and in time that may lead to a more dramatic shift in the composition of audiences. It was still a bold step by the International Cricket Council to run the two world tournaments in tandem but it has worked beautifully. The women's group matches have been held at Taunton, where they have caused quite a stir, and the two competitions came together at the semi-final stage. It may be that a template for the future has been laid out.