Global Partners and ICC CWC 2007 inc. forge promotional ties

ICC Cricket World Cup 2007 officials and the tournament's Official Global Partners have agreed to work closely to promote the Event, particularly in India.

Representatives from three of the four Official Global Partners - Hero Honda, LG Electronics and Pepsi - held discussions on this matter and other related issues with ICC Commercial Manager Campbell Jamieson, ICC Cricket World Cup 2007 Managing Director and CEO Chris Dehring and Corporate Communications Director Marvia Roach in Delhi, India, last Monday.

"The purpose of this meeting was to examine the communications and promotional plan for ICC Cricket World Cup 2007 and to see where there could be synergy between CWC 2007 planning and sponsor activity," explained Roach, adding that most of the Event's commercial partners have a heavy presence in India.

"Since India is the largest television market for international cricket, heavy promotion of the ICC CWC 2007 there is of great importance to the sponsors, and we are keen to share the excitement of the build-up to the Event with the millions of fans in that country " Roach added.

She also disclosed that a commitment was undertaken to hold a Caribbean showcase, with sponsor support, during the first half of 2006 in India. This event will promote ICC Cricket World Cup 2007 which will be hosted across nine Caribbean nations, with 16 teams vying for the One-Day International title.

" Apart from highlighting our brand, mascot and other aspects of the Tournament, we will will also showcase the rich and diverse culture of the Caribbean that will help to make the ICC Cricket World Cup 2007 a very succesful event", Roach added.

The Marketing and Corporate Communications Director also noted that the ICC CWC 2007 Inc. is already working on a number of promotional activities that would be extended to other major cricketing nations over the next 12 months.

Thomas Lavenant, Head of Events and Sponsor Services for Nimbus Sport International, which represents the sponsors, thanked the ICC and ICC CWC 2007 officials for travelling to India for such an important meeting.

"On behalf of the sponsors and Nimbus Sport International, I would like to thank Chris Dehring, Marvia Roach and Campbell Jamieson for coming to India for what was a very productive meeting.

"Good progress was made towards the promotion of the ICC Cricket World Cup 2007 outside the Caribbean, in particular in India. We look forward to a continued fruitful working relationship with CWC 2007, and in this regard Chris Dehring's presence at the meeting illustrates CWC's efforts to involve the sponsors in staging the Best Cricket World Cup Ever," said Lavenant.

While in India, Dehring undertook various television and newspaper interviews, updating the media on the preparation status for ICC Cricket World Cup 2007 and underlining the importance of having a significant percentage of India's cricketing fan base attend the tournament in the Caribbean.