The game is in its best state ever but still mostly relies on the dedication of amateurs. It needs to wake up to the fact that it risks shedding its best players, unless, like the ECB, it begins to pay.
The skills are there but before heavy marketing is undertaken, the kits must be as sleek as the players they grace. Women's cricket was given a strong identity when the skirts were ditched in the 90s and the men's one-day kits were brought in. But while the uniform has given the women a mental lift, as they feel part of a true international set-up, with proper sponsor logos and the like, they are unflattering. Some trousers even have a men's fly.
This is vital, now the game is worth sharing. Cricket Australia had the right idea, designing a poster that mixed in the women with the men, but unfortunately it was nowhere to be seen. Channel 9 put on highlights of the recent women's Twenty20 - a giant leap for womankind, and at no extra cost, as the cameras and the rest of the infrastructure were already in place - but the plugs for that game during the men's Tests talked only of the India men. Joined-up thinking and taking the game seriously are needed.
The boards and ICC deserve a tick here: having the women play curtain raisers at men's games has already heightened awareness and is starting to entice a new audience. The women's game just needs one chance to get in front of new people to hook them.
So the Ashes clashes with the men's Ashes as happened in 2005. When England won, it was big for the women's game as media outlets took interest in a parallel unfolding - though, admittedly, some people thought the players on the women's bus were the wives.
To borrow another idea from netball, the women's game needs to have women's support as well. From a long-term point of view, get more girls involved in the sport from an early age. Get them to matches, but also get them to play at an earlier age by sending coaches into school and making the recruitment girls-focused.
The men have plenty of demands on their time, so recently retired non-IPL players could be used, or men's domestic players. This already happens to some extent, but a lack of promotion means small crowds.
Some joined-up thinking around the world would not go amiss. The England game has had female players joining county academies, which has improved psychology and fitness. Academies have a drawback, though, because women are taught to play like men, and this is where the next point comes in ...
... as recommended by England's coach Peter Moores, who has coached plenty of women's cricket, including Sussex seniors. He believes, for example, that female batsmen usually play squarer than the men because there's less power, and that female players - many of whom come from hockey - should use more bottom hand in their shots. Manuals and practices could be tailored for their game.
Powerplays need to be standard throughout all cricket, even at the lowliest club level. This has helped the England women get on par with the other top countries, who were hitting out and over the top already as a matter of course. Also, adopting free-hits for front-foot no-balls (as in Australian women's club cricket) would discourage bowlers from bowling no-balls, while encouraging attacking play.
This worked very well last year with the Twenty20s at Bath. Ditch international and bigger country grounds and go back to the clubs. So if a club has a women's section or is setting one up, play an international there: it will encourage local participation and the club will do far more to promote it than the ECB, for example, ever will. Also, more people are likely to turn up as they don't get international men's cricket. Once the game has grown, international venues can be reinstated with - hopefully - fuller crowds.
Jenny Thompson is an assistant editor at Cricinfo