Hello! says goodbye to the game it never loved
Eight months on from the Ashes, and cricket's celebrity status is on the wane
Andrew Miller
25-Feb-2013
Eight months on from the Ashes, and cricket's celebrity status is on the wane. Tanya Aldred explains why Hello! magazine and its stablemates have deserted tales of Rachel Flintoff's jeans-size.
The Oval in September became Multan in November and in the big bad world of sporting fame, cricket wasn't quite cutting it. The team wintered in Pakistan and India, not known as Hello! hotspots. Andrew Flintoff was the stand-in captain, levelling the series in Mumbai, but where were the hair extensions, the court convictions, the frolicking-in-the-sea pictures, the shopping excursions?
Andrew Miller is the former UK editor of ESPNcricinfo and now editor of The Cricketer magazine