The IPL has decided to carry out the bidding for the first time via the e-auction. It is scheduled to start at 11am IST in Mumbai on Sunday, June 12. There is no end date and the IPL has kept the option open for the e-auction spilling over into the next day(s). The auction will carry on until the bids are exhausted.
The rights cycle spans for five IPL seasons: from 2023 to 2027.
In an e-auction, bids are filed by companies through an online portal. Unlike a close-bid auction process, which the IPL followed in 2017, in an e-auction, potential companies file incremental bids till the other competitors drop out. The highest bidder left gets awarded the ownership of the rights.
The highest bids across categories will be flashed live simultaneously on screen. The potential bidders will need to file the highest amount they would want to pay (per match) for each package. The names of the bidders will not be revealed so as to ensure rivals cannot bump up prices.
There are four packages: A, B, C and D. Package A consists solely of TV rights for the Indian subcontinent only. Package B caters to digital rights only and exclusively for the Indian subcontinent. Package C contains digital rights for a special bouquet of matches, including the playoffs, for the Indian subcontinent only. Package D, which comprises rights for the Rest of the World for both TV and digital, is divided into two sub-categories: combined ROW or five individual regions.
Package C comprises 'Special Package' matches. The number of matches in this package, the IPL has said, will vary depending on the total number of matches in the season. If the IPL comprises 74 matches (like IPL 2022), the Special Package will have 18 matches. If there are more than 74 matches in a season, then the Special Package matches will rise in steps of two for every additional 10 matches. So if there are 84 matches in a season, then the Special Package matches will be 20 and if the tournament has 94 games, then the Special Package will have 22 matches. The IPL has also pointed out that in case the season comprises less than 74 matches, the number of games in the Special Package will be determined proportionally.
Each of the four packages has a separate per match base price. Bidders will need to list their quote on a per match basis. Once the highest bid is determined for individual packages, the cumulative base price amount for five years will be calculated.
Bids for Packages A and B will be submitted together. Once the winning bids for both packages are determined, bids will be submitted simultaneously for C and D.
Yes, a bidder can contest for different packages. However, the winners of Packages A and B will have additional bidding advantages. The winner of Package A can enter into a bidding contest with the highest bidder for Package B (explained below) and the winner of Package B can similarly get into a bidding contest with the highest bidders for Packages C and D.
All the major broadcasting giants, including Disney Star, Sony, Zee and Viacom are in the fray along with Reliance.
In 2017 Star India paid a record sum of INR 16,347.5 crore (US$ 2.55 billion approx. then) to bag the IPL rights for five years (2018-22). It was the biggest media rights deal in cricket and was 158% more than the amount paid for previous IPL rights cycle. Star had won the IPL rights on the basis of its global consolidated bid which was INR 528.5 crore (only 3.34%) more than the sum of all the highest bids for each category (INR 15,819.51 crore).
*July 11, GMT 1430 This story was updated with new base price per match for each broadcast package
Nagraj Gollapudi is news editor at ESPNcricinfo