The secret behind the success
The Mumbai Mirror reports that Asia secured the 2011 World Cup thanks to a 30-minute presentation by BCCI president IS Bindra to International Cricket Council members on why the 2011 World Cup should be awarded to the subcontinent.
Martin Williamson
25-Feb-2013
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But the article also poured scorn on Bindra’s claims that the tournament would be as big as the football World Cup.
“Bindra has also spoken about viewership figures of “over two billion worldwide”. That’s huge. In comparision, viewership figures for only the final of the World Cup, one match, touched the five billion mark last time around.”
Martin Williamson is executive editor of ESPNcricinfo and managing editor of ESPN Digital Media in Europe, the Middle East and Africa