Windies now reggae boys
London -It is enough to make an MCC member choke on his cucumber sandwich and spill his tea on the floor of the Long Room
14-Jun-2000
London -It is enough to make an MCC member choke on his cucumber
sandwich and spill his tea on the floor of the Long Room. Instead of
the traditional marching band, the sound of drum'n'bass and Jamaican
reggae will resound around the traditionally staid surroundings of
some of England's most famous cricket grounds this summer.
A performance by reggae band Third World and Jools Holland at Lord's
this month will launch Channel 4's 'Caribbean summer' in an attempt to
woo a younger audience to the sport during the Test series between
England and the West Indies.
The Lord's opener on June 29 will see bands play on the pitch during
the lunch interval. Further shows will take place at Old Trafford in
Manchester, Headingley in Leeds and The Oval in London later in the
series.
Performers taking part include the drum'n'bass guru, LTJ Bukem,
Jamaican reggae star Beenie Man and brass band the Black Dyke Band.
David Brook, Channel 4's director of strategy, said: 'When Channel 4
first acquired the cricket we planned to bring a fresh approach to the
game and to bring new audiences in. So the arrival of the West Indies
is a great way to a introduce a Caribbean flavour.'
As well as the shows within the grounds, the channel is planning to
set up giant screens in public parks where cricket fans will be able
to watch the action free. There will also be swimming pools and
sandpits to recreate island life.
The first event will be at Roundhay Park in Leeds from August 17 to 20
during the Headingley game, while discussions are continuing for a
similar event at Clapham Common in south London during the Oval Test
from August 31 to September 3.
Among Channel 4's season of programmes will be Caribbean Mate, a
Barbados version of the dating show Street Mate, and a look at
nationalism and independence on the Caribbean islands in Darcus Howe:
Trouble In Paradise.
A special Richard Blackwood Show and Rebel Music, a tribute concert
for reggae legend Bob Marley, are also lined up.