India news March 31, 2012

BCCI gets four bids for cricket rights in India

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The BCCI has received at least four bids for the broadcast, internet and mobile rights to cricket in India for the period July 2012 - March 2018, ESPNcricinfo has learned. The companies believed to have submitted bids are ESPN Star Sports* (ESS), Multi-Screen Media (Sony), Bennett Coleman, which owns the Times of India, and a consortium involving TV-18 and Reliance.

The bids are being closely watched as they will provide an indication of how valuable the market considers the rights given the board's cancellation of its previous contract with Nimbus Communications over payment problems coupled with the recent poor performances of the Indian team. The bidding period closed on March 26 and the bids are due to be opened on April 2.

Multi-Screen Media has plans to launch a sports channel (likely to be called Six according to Business Standard) and the rights to Indian cricket would give the company a second marquee property after the IPL. MSM also has the rights to FA Cup football and the NBA. ESS, the market leader among sports broadcasters in India, owns the rights to ICC events, as well as the domestic rights for Australia and England. Landing the India rights would give them a virtual stranglehold on premium cricket properties.

According to market sources, Bennett Coleman are likely to bid for the internet and mobile rights rather than the television rights. The company currently owns the internet rights for the IPL in conjunction with Nimbus.

The board was forced to issue a new tender after it terminated its contract with Nimbus in December 2011, claiming the latter had defaulted on its payments. The matter has subsequently been referred for arbitration, with the Bombay High Court ruling that Nimbus must deposit Rs 305 crores (approx US$60 million) with the court as security for the amount the BCCI claims it is owed by the company. Nimbus has also made a counter-claim of Rs 600 crores (approx US$118 million) from the board.

The BCCI's marketing committee set the price for category A games at Rs 31.25 crores per match (approx $6.1 million) plus Rs 1 crore (approx $0.2 million) while category B games were set at Rs 34 crores (approx $6.67 million) plus Rs 1 crore. However, committee chairman Farooq Abdullah did not specify which of the game's three formats fall under each category, nor why a separate rate of Rs 1 crore was mentioned, though one possibility is that the latter is the base price for the digital rights. The contract with Nimbus had a base price of Rs 31.25 crores (approx $6.1 million) per game for each of the three formats purely for the broadcast rights.

The board did attempt to sell the internet rights separately last year, but the tender found no takers at the initial base price of Rs 3 crores (approx $0.6 million) or its subsequently reduced price of Rs 2 crores (approx $0.4 million).

*ESPN STAR Sports is a 50:50 joint venture between Walt Disney (ESPN, Inc.), the parent company of ESPNcricinfo, and News Corporation Limited (STAR)

Tariq Engineer is a senior sub-editor at ESPNcricinfo

Comments have now been closed for this article

  • suko99 on April 2, 2012, 16:46 GMT

    @ Ravi Kiran C R - Are u sure that L. sivaramakrishnan is the most intolerable commentator ? Don't U think that Arun Lal and Ravi Shastri are worse ? Just a thought...........

  • on April 2, 2012, 16:34 GMT

    Cool...!!! ESS deserves it...!!!

  • on April 2, 2012, 8:50 GMT

    i also want india cricket live on espnstar cricket ...

  • venkatesh018 on April 2, 2012, 8:12 GMT

    ESS is far from professional, they are the best of a very worst lot. Any sports channel which has Shastri, Gavaskar,Wasim Akram and Alan Wilkins(strictly a studio anchor) as its core commentary group can never be called one. If ESS has guts and is really committed to providing balanced and high quality coverage they should hire people like Holding, Atherton, Hussain, Bishop,Cozier and keep Sanjay Manjrekar and Harsha Bhogle in their fold.

  • Surajrises on April 2, 2012, 7:30 GMT

    I am extremely surprised that TEN Sports is not a part of this bid. Well Multi Screen Media I am sure is ready to spend Hell A Lot of Money for this as they are planning to launch their own channel '6'. Well ESPN did a great job handling World Cup and I wont be surprised if they win the broadcasting rights.

  • on April 2, 2012, 6:09 GMT

    I think this will have to go to ESS and no other is come close to have telecast like this ppl and a talented team of prof do. I will pray o god that they will win this contract and lets all the ppl enjoy the coverage.................

  • TerryRoberts on April 2, 2012, 6:07 GMT

    Hope ESS gets the rights.. The reasons being...

    1. Their presentation of the game. 2. The professionalism they show. 3. They have the best commentators in the business. 4. They have the decency to give more importance to the game rather than ads! 5. All said and done ESPN-Star are the best sport channels. not only for Cric, but also for other sports!

    All the best ESS! Hope BCCI uses a little more common sense!

  • Romenevans on April 2, 2012, 5:48 GMT

    Also please sack L Shivramakrishna because he is an absolute torture to listen to his commentary. Ravi Shahsti always seems to be having a hangover of last night party after match, so he should be avoided too. And hey please get rid of Ganguly too, im so sick of listening his commentary. Boring guy!

  • howizzat on April 2, 2012, 2:06 GMT

    One can easily understand from the article, that SONY is going to get the telecast rights and for that they may bid high too. BCCI have good experiences in dealing with MSM(Sony). Conservative approach of ESPN may not help them in getting telecast rights though they may win internet rights. So I bet on MSM. Any takers?

  • vaslin on April 1, 2012, 22:36 GMT

    Neo sports is the worst cricket channel ever. Thankgod it is gone. They are interested in making money, money, not cricket. They were the first to introduce ad in middle of the over.& so many other gimmicks. Espn Star sports is much better. After Neo sports entry, espn star also introduced more ad but better than Neosports. There may be a lesson there.

  • suko99 on April 2, 2012, 16:46 GMT

    @ Ravi Kiran C R - Are u sure that L. sivaramakrishnan is the most intolerable commentator ? Don't U think that Arun Lal and Ravi Shastri are worse ? Just a thought...........

  • on April 2, 2012, 16:34 GMT

    Cool...!!! ESS deserves it...!!!

  • on April 2, 2012, 8:50 GMT

    i also want india cricket live on espnstar cricket ...

  • venkatesh018 on April 2, 2012, 8:12 GMT

    ESS is far from professional, they are the best of a very worst lot. Any sports channel which has Shastri, Gavaskar,Wasim Akram and Alan Wilkins(strictly a studio anchor) as its core commentary group can never be called one. If ESS has guts and is really committed to providing balanced and high quality coverage they should hire people like Holding, Atherton, Hussain, Bishop,Cozier and keep Sanjay Manjrekar and Harsha Bhogle in their fold.

  • Surajrises on April 2, 2012, 7:30 GMT

    I am extremely surprised that TEN Sports is not a part of this bid. Well Multi Screen Media I am sure is ready to spend Hell A Lot of Money for this as they are planning to launch their own channel '6'. Well ESPN did a great job handling World Cup and I wont be surprised if they win the broadcasting rights.

  • on April 2, 2012, 6:09 GMT

    I think this will have to go to ESS and no other is come close to have telecast like this ppl and a talented team of prof do. I will pray o god that they will win this contract and lets all the ppl enjoy the coverage.................

  • TerryRoberts on April 2, 2012, 6:07 GMT

    Hope ESS gets the rights.. The reasons being...

    1. Their presentation of the game. 2. The professionalism they show. 3. They have the best commentators in the business. 4. They have the decency to give more importance to the game rather than ads! 5. All said and done ESPN-Star are the best sport channels. not only for Cric, but also for other sports!

    All the best ESS! Hope BCCI uses a little more common sense!

  • Romenevans on April 2, 2012, 5:48 GMT

    Also please sack L Shivramakrishna because he is an absolute torture to listen to his commentary. Ravi Shahsti always seems to be having a hangover of last night party after match, so he should be avoided too. And hey please get rid of Ganguly too, im so sick of listening his commentary. Boring guy!

  • howizzat on April 2, 2012, 2:06 GMT

    One can easily understand from the article, that SONY is going to get the telecast rights and for that they may bid high too. BCCI have good experiences in dealing with MSM(Sony). Conservative approach of ESPN may not help them in getting telecast rights though they may win internet rights. So I bet on MSM. Any takers?

  • vaslin on April 1, 2012, 22:36 GMT

    Neo sports is the worst cricket channel ever. Thankgod it is gone. They are interested in making money, money, not cricket. They were the first to introduce ad in middle of the over.& so many other gimmicks. Espn Star sports is much better. After Neo sports entry, espn star also introduced more ad but better than Neosports. There may be a lesson there.

  • on April 1, 2012, 22:15 GMT

    Thank god, I will get releif from laxman sivaramakrishnan commentry

  • SanjivAwesome on April 1, 2012, 21:30 GMT

    ESPN are the professionals in sports coverage. All the rest are pretenders. Will the BCCI get top money from the professionals or pretenders?

  • on April 1, 2012, 18:33 GMT

    ESS are the professionals..They should be given priority.

  • rajakris on April 1, 2012, 16:55 GMT

    I too agree that ESPNCricinfo should get the rights. But you know what guys? Going by the way things work out with BCCI and India in general, this will either go to TV18 and Reliance or Bennett Coleman. Otherwise, I will be really surprised.

  • on April 1, 2012, 16:19 GMT

    Yes Espn starsports are the best in the business. They know we all love the sport n show wat is required at important time rather than useless neo sports who r more eager to make money by showing ads instead of showing importance to the game. for eg if the last ball of the over was a wicket r a six,four Starspts have the courtesy r common sense to show the replay but Neo dont have that in their menu all they have is only ads and money.

  • on April 1, 2012, 15:35 GMT

    I hope ESS wins. Neo was not a good experience. I hope at least we will get a good commentary team this team.

  • DreamGame on April 1, 2012, 14:44 GMT

    I am so glad so many cricket fans agree with me that ESPN really IS THE BEST.........BCCI puleeeeeze listen to us fans, we are the one s who have made cricket a religion in India. Neo is really bad, obsessed with ads that put a damper on the game. ESPN gives us the best coverage, has a superb commentary panel, pre & post game analyses too are interesting & professional. Sony is in it only for the moolah..........Good Luck ESPN!

  • asif2311 on April 1, 2012, 14:06 GMT

    I am also of the opinion that ess should get the rights, but the point is when the deal with NEO was squashed midway, BCCI officials were in favour of giving the rights straight away to MSM may be because they had a better record in financial deals with BCCI...but yes i want espnstar back,... still remember the last series it beamed live from india.....the india vs ak test series of 1999

  • on April 1, 2012, 13:02 GMT

    I think 95 % people want espn star including me . They are a professional organization and leaders in sports coverage . I am disgusted with Neo sports as they show 5 ball overs ..compromising 6th ball for the advertising...also Neo doesnt have an HD channel.

  • anshu.s on April 1, 2012, 12:26 GMT

    I also like most of the people on forum is of view that ESS should win the rights for simple reason all other bidders will have to form a new channel which would be easier for DTH subscriber like me but tough for those viewers on cable network,cos cable operator in small cities would drop a existing sports channel to air the new channel I would hope they provide proper coverage to domestic tournaments.I feel Neo Cricket made the mistake of showing hockey promo on cricket show and there insistence on star players playing in every series was in bad taste,but i disagree that they showed Ads immedietly after a dismissal but rather after the replays.Wishing Indian cricket all the best

  • nitintin1987 on April 1, 2012, 12:16 GMT

    thank god..v dont hav 2 see ne mtchs in neo frm nowonwards..b4 d last ball is bowld advertisements gets strtd in neo......ESPN STAR shld b given d rights.....dey r d best.......

  • Jawz on April 1, 2012, 10:57 GMT

    Unless and until other broadcasters raise their standard to match the flawless and excellent coverage provided by ESPN then they should not even be allowed to bid. It is a pain watching on NEO or Doordarshan or SET MAX. Only Channel 9 or BBC are able to match the quality. So I hope for the sake of Indian cricket fans ESPN wins the bid. Otherwise, it will be a very painful experience for next 4 years.

  • on April 1, 2012, 10:44 GMT

    I am quite sure all TV rights for Cricket in India will go to MSM since MSM is backed by ICC President Sharad Pawar. ESS (Star Cricket) will definitely not win it for simple reason being it already owns overseas rights for ICC events. BCCI would not like to put all its egg in one basket, just in case something goes wrong with ESS with current clouds shadowed over Rupert Murdoch owned BsKy in UK & his Fox properties in US. Reliance-18 combination though having enough money power will be second but would not win it based on non-experience in delivering live sporting/non-sporting telecast to a large geography in the past. However, it could pose a big challenge to MSM if Subrat Roy of Sahara get involved with TV18 in any capacity.

  • on April 1, 2012, 9:16 GMT

    neo sux..espnstar da best cricket broadcasters.....in da world along with sky n fox......

  • on April 1, 2012, 9:06 GMT

    Watching cricket in Neo Cricket is like watching Hindi-serial. Poor standard and ads every where. It's like the one man show of R.K.Sreenivasan. ESPN simply rocks..!!! whether it's cricket or football or even formula one..!!!

  • akhilesh0109 on April 1, 2012, 9:04 GMT

    ESPN STAR network is way better than any of its competitors. i still enjoy watching the highlights of 2011 world cup.. even other bilateral series and tournaments are worth watching.. this is quite unlike MSM.. how many times does one get to see the matches telecast by SET MAX when you miss the live coverage.. even the 2003 world cup and 2007 disaster were not marketed properly.. all they can telecast is IPL as it involves celebrities and entertainment, taking the focus away from cricket.. and international cricket is not a place to experiment.. so i feel its a strict no-no to the times group.. they need to prove themselves at a smaller level before bidding for international series.. same applies to reliance tv 18 consortium..

  • on April 1, 2012, 8:56 GMT

    there should be no bidding and sit should be given to Doordarshan.

  • simpleguy2008 on April 1, 2012, 8:14 GMT

    ESPN star will have to be the front contender for the rights because of their excellent coverage .

  • simpleguy2008 on April 1, 2012, 8:10 GMT

    I want Espn star because of their best coverage plus then i think BCCI can also afford for the UDRS system

  • on April 1, 2012, 8:01 GMT

    True ESPN is the best, the quality is too good

  • imdadhwal on April 1, 2012, 6:51 GMT

    ESPN Star is the best as the commentary panel is always world class. Moreover technical team of ESPN Star is also better so i think only ESPN Star deserve the rights..

  • asif2311 on April 1, 2012, 6:40 GMT

    I have no doubt MSM is going to land the deal and this is based on previous news feeds coming on this website that BCCI is inclined towards MSM because of its flawless financial and payment records for the four IPLs and the solitary tour of NZL that Ind had in 2009. At least we will be spared of substandard broadcast of NEO a channel as rediculous as its presentation of Hockey on a cricket only network.

  • Adeel9 on April 1, 2012, 6:28 GMT

    PLEASE anyone will do but not neo. It's the worst.

  • on April 1, 2012, 6:04 GMT

    I watched the whole tour of India in Australia on ESS......and a week later had to see the Asia cup on Nimbus........and really it was hard......the world class commentary panel of Ravi Shastri, Alan Wilkins,etc shifted to so so commentators like LakshmanSivaRama Krisnan, Arun Lal,etc..... and after the musical channel MIX by MSM no SIX please. so, i think ESS is the best......which i hope will make cricket broadcasting much better here in India

  • on April 1, 2012, 5:54 GMT

    No matter who wins the bid for india all broadcasters will show only 4 balls of each over due to all cricket fans. Compared to this DD is better which shows atleast 6 balls for each over.

  • on April 1, 2012, 5:34 GMT

    Star Cricket(ESPN) Is The Best!!!! All Others Are Waste.........

  • vak1997 on April 1, 2012, 5:14 GMT

    ESPN STAR shoud win the broadcasting rights...

  • vj_gooner on April 1, 2012, 5:05 GMT

    Sun TV! Yes, Give it to Sun TV! :p

  • rockyyy on April 1, 2012, 4:00 GMT

    Give it Fashion TV or Give it Trends

  • on April 1, 2012, 3:42 GMT

    Give it to ESPN Star.... ESPN is the best to watch........

  • on April 1, 2012, 2:28 GMT

    Wish ESS will grab it! The have the best commentary panel, world class technical team compared to others!

  • avmd on April 1, 2012, 1:13 GMT

    Anyone who let us watch at least some cricket between the stupids ads. I watched Aisa cup here in US on a channel called Neo cricket and it was a really painful to watch cricket. All I saw was ads ads and ads. Not only between the overs but also while the first and 6th ball was being bowled. Same stupid ads kept on repeating. I would never watch that channel again.

  • on April 1, 2012, 0:49 GMT

    Dont we have something called Qualified bidders.....Quality of cricket broadcast has been pathetic.....with the current broadcaster.......there is no cricket between the moment 6th ball of the over released from bowler's hand to the shot played by the batsmen in following over's first ball......by any chance if there was a wicket in the last ball of an over.....you get to see the replay only on a highlights show

  • on March 31, 2012, 21:45 GMT

    Doordarshan, at least they allow you to watch the match! (Log time since I saw Cricket on DD Sports)

  • maddy20 on March 31, 2012, 19:54 GMT

    I have lost hope on ESS star as well. Corner ads have plagued the CB series broadcast on ESPN star as well. I hope BCCI choses ESS though coz they are the lesser of the 4 evils ... Err... Broadcasters!

  • on March 31, 2012, 19:44 GMT

    Anyone but no NEO/DD sports again

  • fr600 on March 31, 2012, 19:20 GMT

    Another drama is about to unfold...

  • on March 31, 2012, 19:18 GMT

    Ess any day.....watching cricket in ESS is a different experience compared to any other sports channels.....go ESS go

  • on March 31, 2012, 19:16 GMT

    ess are the best... great programming and broadcasting

  • on March 31, 2012, 18:50 GMT

    Give it to ESPN STAR.... :)

  • satanswish on March 31, 2012, 18:30 GMT

    Watching cricket on non-sport channels like Sony is really a pain. It seems their main thrust is commercials and to show some cricket in the interim. Hope ESS wins the bid.

  • AJ_Tiger86 on March 31, 2012, 18:29 GMT

    ESPN should be careful not to make the same mistake twice. They overpaid by about 1000% for the Champions League T20 deal.

  • on March 31, 2012, 18:14 GMT

    hopefully ESS get the bid because i don't think max will be able to brand test matches properly and get the coverage required and keep going on and on with ads r and the others don't have a proper channel to telecast but ESS will give us what we want as they gave in WC and England (Australia their commentary team was bad coverage was great ) and they have before that telecasted many events and series with excellent coverage and that is what as a fan I want

  • on March 31, 2012, 17:58 GMT

    Cant digest any of the other broadcasters getting rights. ESS please!! others make me cringe at the mere thought. Worst is obviously Times group!

  • on March 31, 2012, 17:57 GMT

    The picture quality, indepth analysis , commentry for ESPN STAR is miles ahead of nay other sports provider.

  • on March 31, 2012, 17:36 GMT

    I wish good luck to ESS to bag the TV rights from BCCI , they have set the benchmark with quality coverage.

  • on March 31, 2012, 17:18 GMT

    i hope ESPN gets the rights..they r the best in the world..and all others are really bad...Plz...BCCI..listen to ur people..ur fas..PLZZZZZ

  • Vikas_81 on March 31, 2012, 17:17 GMT

    Espn-Star Sports rules...hope they win...will be good for all cricket lovers in the country.

  • on March 31, 2012, 17:12 GMT

    ESPN is the best! very profesional...

  • on March 31, 2012, 17:04 GMT

    If ESPN can bring back harsha in its fold. then its better that they get this deal. Scrap out Wasim akram. he was a great learner and a freat criketer, But not a good commentator. But still ESPN STAR desrevs the deal. sony is obessed with ads always.

  • on March 31, 2012, 17:04 GMT

    Please sell it to ESPN Star Sports.. They are the only one who know about cricket broadcasting..Nimbus was an AD channel..which used to show some cricket in between...

  • on March 31, 2012, 16:55 GMT

    ess shows every delivery of the match instead of advertisement thats true professional

  • pr3m on March 31, 2012, 16:49 GMT

    "ESS, the market leader among sports broadcasters in India"

    Source?

  • on March 31, 2012, 16:40 GMT

    Anything is better than Nimbus. Half of the screen was taken up by those stupid "corner ads" in the previous series.

  • on March 31, 2012, 16:36 GMT

    All for ESS>>> ESPN SC SS GO!!!

  • on March 31, 2012, 16:33 GMT

    all the best ESS... rest are in it for only the money... ESS is = Quality Programming and less cluttering of horrible Indian Advertisements...

  • renegademike on March 31, 2012, 16:29 GMT

    Its all great that the BCCI is getting so many bids for its broadcasting rights, but being the supreme cricket organisation of the country the BCCI has the responsibility of keeping up with the quality and the standards of its coverage. The cricket organisers all over the world need to understand that cricket is still a sports and the broadcasters should be kept away from presenting it as a soap or a movie event.The broadcasters in order to infuse entertainment into the game have curtailed the quality and the standards. the biggest sufferer amidst these pro- commercialisation acts has been the actual cricket fan. in order to make the cricket telecast a family show the broadcasters have left the extensive detailing and commentry which really at times makes it very frustrating and one begins to wonder that in its attempt to create a new fan base, cricket is losing out on its actual cricket followers.organisers and broadcasters need to realise their responsibity, something they owe.

  • on March 31, 2012, 16:23 GMT

    please give it to ESPN.. please

  • on March 31, 2012, 16:16 GMT

    Hope ESS wins the battle as they provide smooth live online streaming...

  • on March 31, 2012, 15:57 GMT

    I hope ESS get the rights.The other channels are not good and dont have that experience which ESS has.

  • on March 31, 2012, 15:55 GMT

    Hope ESPN-STAR gets the Bid.

  • on March 31, 2012, 15:47 GMT

    Sony (MSM) and Neo(Nimbus) are obsessed with advertisements and commentating standards are really bad. The quality of ESS also degraded in the Indo-Aus series- no speed guns on some days of test, with pretty ordinary commentary, no Harsha; and Waim Akram talking irrelevant Pakistani players in an Indo-Aus encounter. Times group is untested but given the standard of TOI site, hopes are very low.

    I don't think there is much to look forward to for an ordinary Indian viewer. Let's hope with great money, comes greater responsibility towards customers.

  • amdcr7 on March 31, 2012, 15:12 GMT

    BCCI just knws the way hoe to sell cricket in indian market....

  • DreamGame on March 31, 2012, 15:07 GMT

    Hope ESPN wins TV rights.....their match broadcasts are THE BEST and their commentary team too boasts of the best in the business.......

  • Srijoym on March 31, 2012, 14:59 GMT

    Does this matter? Its still going to be ad after ad after bad ad. Not to mention Siva after Siva after Ravi.

  • No featured comments at the moment.

  • Srijoym on March 31, 2012, 14:59 GMT

    Does this matter? Its still going to be ad after ad after bad ad. Not to mention Siva after Siva after Ravi.

  • DreamGame on March 31, 2012, 15:07 GMT

    Hope ESPN wins TV rights.....their match broadcasts are THE BEST and their commentary team too boasts of the best in the business.......

  • amdcr7 on March 31, 2012, 15:12 GMT

    BCCI just knws the way hoe to sell cricket in indian market....

  • on March 31, 2012, 15:47 GMT

    Sony (MSM) and Neo(Nimbus) are obsessed with advertisements and commentating standards are really bad. The quality of ESS also degraded in the Indo-Aus series- no speed guns on some days of test, with pretty ordinary commentary, no Harsha; and Waim Akram talking irrelevant Pakistani players in an Indo-Aus encounter. Times group is untested but given the standard of TOI site, hopes are very low.

    I don't think there is much to look forward to for an ordinary Indian viewer. Let's hope with great money, comes greater responsibility towards customers.

  • on March 31, 2012, 15:55 GMT

    Hope ESPN-STAR gets the Bid.

  • on March 31, 2012, 15:57 GMT

    I hope ESS get the rights.The other channels are not good and dont have that experience which ESS has.

  • on March 31, 2012, 16:16 GMT

    Hope ESS wins the battle as they provide smooth live online streaming...

  • on March 31, 2012, 16:23 GMT

    please give it to ESPN.. please

  • renegademike on March 31, 2012, 16:29 GMT

    Its all great that the BCCI is getting so many bids for its broadcasting rights, but being the supreme cricket organisation of the country the BCCI has the responsibility of keeping up with the quality and the standards of its coverage. The cricket organisers all over the world need to understand that cricket is still a sports and the broadcasters should be kept away from presenting it as a soap or a movie event.The broadcasters in order to infuse entertainment into the game have curtailed the quality and the standards. the biggest sufferer amidst these pro- commercialisation acts has been the actual cricket fan. in order to make the cricket telecast a family show the broadcasters have left the extensive detailing and commentry which really at times makes it very frustrating and one begins to wonder that in its attempt to create a new fan base, cricket is losing out on its actual cricket followers.organisers and broadcasters need to realise their responsibity, something they owe.

  • on March 31, 2012, 16:33 GMT

    all the best ESS... rest are in it for only the money... ESS is = Quality Programming and less cluttering of horrible Indian Advertisements...