Pakistan shirt a big hit

Is this Wasim Akram, or just another Peter Kay wannabe? © Getty Images

Sales of Pakistan's one-day strip from the 2003 World Cup are expected to reach £1million following some unexpected exposure from British comedian Peter Kay on Channel 4's comedy show Max and Paddy's Road to Nowhere according to The Mirror newspaper. Kay wore the shirt in all six episodes of the series, which finished last Friday.

The World Cricket Store, which holds the UK licence to make the shirts, has been overwhelmed by the demand. It outsells England strips. A few months ago, the shirt was proving so unpopular that the line was dropped. "We've been inundated," Mark Whitehead, the firm's managing director, told chortle.co.uk. "It's amazing the effect a TV show as popular as Peter's can have. He's made our Christmas."

The sitcom sees two ex-bouncers take the road in a motor home, but it hasn't yet been made clear why Kay's character wears the shirt.