How cricket was sold in India
Boria Majumdar, in Open , tells us how the BCCI went from paying Rs 5 lakh for matches played in India to be telecast, to being paid Rs 3,851 crore by broadcasters for the rights to Indian cricket.
Nikita Bastian
25-Feb-2013
Boria Majumdar, in Open, tells us how the BCCI went from paying Rs 5 lakh for matches played in India to be telecast, to being paid Rs 3,851 crore by broadcasters for the rights to Indian cricket.
In under 20 years, cricket has become one of India’s most lucrative businesses. This dramatic transformation is recorded here in the voices of the men who played starring roles in either promoting the cause or standing in its way. This oral history is constructed by piecing together excerpts from interviews these men have granted me over the years and from primary documents and letters written by them ...
Nikita Bastian is a sub-editor at ESPNcricinfo