* Indian company wins contract from ECB
A London-based Indian company along with a British advertising agency
has won a prized contract from the England and Wales Cricket Board
(ECB) to popularise cricket among children in the 6-12 age group in
the country. Under the contract, Raymedia Limited, founded and
operated by veteran journalist Ashis Ray with British advertising
agency Interfocus, will produce children-friendly cartoon films
entitled 'The Pride Side' which will generate interest among children
in the game of cricket.
The programme which was launched at the Lord's cricket ground on
Wednesday in the presence of ECB representatives, English captain
Nasser Hussain and 30 children is envisaged to run for five years.
Ray told PTI that this is the first venture of its kind anywhere in
the world. He hoped to create a TV series and comic strip as part of
the programme. Ray, formerly of BBC and CNN said "It is a proud moment
for any cricket lover when merit is found in a proposal in what is
still the home and a major laboratory of the game." Asked about the
funding for the project, he said it would mainly come from
sponsorship.
Asked why he had not taken such a proposal to the Board of Control for
Cricket in India (BCCI), Ray said "Raymedia will be delighted to try
and solve any problem the BCCI may have. We are always at the service
of India."
After an injury lay-off for several months, leg-spinner Anil Kumble
returns to full-fledged competitive cricket later this month testing
his fitness at a high level of the game.
Kumble, out of cricketing action after his shoulder injury sustained
in Sharjah in October last year, has been named captain of the
Karnataka State Cricket Association XI in the KSCA Diamond Jubilee All
India Invitation tournament. The tournament which is scheduled to be
played in Bangalore from August 1 to 15, is expected to give a clear
picture on the status of his fitness. He may also take part in the All
India Buchi Babu invitation tournament to be held in Chennai
immediately afterwards.
Earlier this month, Kumble appeared for a match representing his alma
mater club Young Cricketers in the KSCA-Coca Cola third division
league match against Dooravani Cricketers. At that time, he had come
up with the figures of three for 49 as his team won by two runs in a
thrilling encounter.
Ace Indian spinner Anil Kumble, starting on the comeback trail after
surgery on an injured shoulder, will lead the KSCA XI in the
forthcoming KSCA Diamond Jubilee All India Invitation tournament for
the Coromandel Cement Trophy to be played in Bangalore from August 1.
According to a Karnataka State Cricket Association pressrelease, the
other members of the team are: Mithun Beerala, Rowland Barrington,
Vijay Bharadwaj, VS Thilak Naidu, Rajashekar Shanbal, Deepak Chowgle,
Sunil Joshi, BKVenkatesh Prasad, G Chaitra, Santosh Vadeyaraj, David
Johnson, Vinay Kumar and Senthil Kumar.