New tunes to keep crowd transfixed
Giles Smith is amazed at the speed with which a team's fortunes fluctuate in the World Twenty20, and at fans' "notoriously twitchy attention spans"
And how are they going to stop the audience at home visiting the fridge or deciding to throw it all in and go on YouTube instead? ... It's a genuine worry. Which is why we propose the composing, as soon as possible, of special, shorter format, Twenty20 versions of the anthems. Just a couple of bars from the verse and a chorus, say. Or (still more in keeping) just replace them all with another quick blast of James Brown's I Feel Good - get the job done and then on with the cricket. And then off with the cricket, as short a time as possible later. It makes sense