Raking in the millions
With the IPL selling the media rights and the rights to own the eight franchises at eye-popping rates, the Economic Times analyses the revenues and expenses of the Indian board and the franchises
Cricinfo
25-Feb-2013
With the IPL selling the media rights and the rights to own the eight franchises at eye-popping rates, the Economic Times analyses the revenues and expenses of the Indian board and the franchises.
The total inflow for the Board from sale of TV rights and bid money is about $133 million each year for next 10 years. ... The Board will also make money from sale of title rights to the IPL, T-shirts of teams, a certain number of in-stadia boards at each venue and a portion of income from various other sources.
Meanwhile, the Business Standard finds that most franchisees are confident that they will break even between the second and fifth year.
Industry experts say that a gap of $3-4 million can be adjusted as a company’s advertising budget, because of the high mileage the corporate gets through its ownership.