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Ranjit Saini, Cricket Canada's interim president, has told Cricinfo the real solution to developing Associate countries was to get their sides to play against high-profile opposition.
"Sponsors want to be seen and we didn't have enough domestic TV and newspaper coverage to offer that. From our perspective, how do we get a Shahid Afridi or Sachin Tendulkar to Canada?"
In almost three years since the 2007 World Cup, Canada have only met a Full Member twice, both games coming against West Indies in August 2008.
Saini feels, given the competition with other countries as well, it's the responsibility of the ICC to ensure Associates get attractive fixtures. "Every country wants India to play, every country wants big players to play against them, but if the ICC and the Full Member nations sees value and want cricket in the smaller countries then a solution will have to be reached.
"If we don't get full member nations to play against us then we will continue to struggle."
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Assistant editor Sahil Dutta grew up supporting England during the 90s. Despite this, he still enjoys the game. His unrequited passions for Graeme Hick and, in latter years, Vikram Solanki gave him a stoicism that guided him through an Economics degree and a stint working at the European Parliament. He maintains the purest love for Tests and the whims of legspin bowling and still harbours hope that he could be the answer to England's long search for a mystery spinner. As it is, his most exciting cricketing experience was planning a trip to Australia for the 2006-07 Ashes with two utterly indifferent friends. Unfortunately his lung collapsed shortly before his planned departure and the pair were left to wander around from Test to Test, unprepared and clueless. Any comparisons with England are far too obvious to make. That cancelled holiday inspired an Ashes blog which led, via some tea-making at the Wisden Cricketer, to the ESPNcricinfo towers.