England news

Cricket grants slashed amid post-Olympic fervour

David Hopps

December 17, 2012

Comments: 7 | Text size: A | A

Holly Colvin appeals successfully for an LBW, England v Pakistan, ICC Women's World Twenty20, Taunton, June 16, 2009
England's Holly Colvin is one of several Women's international involved with Chance to Shine which has been cricket's major winner in a tough grant settlement © Getty Images
Enlarge
Related Links
Teams: England

English cricket must endure a multi-million pound drop in funding from Sport England as Olympic sports, benefiting from the fervour of the London Olympics, have been the big winners in the award of grants for the next four years.

ECB officials expressed "delight" at an outcome which still leaves cricket as the fifth largest recipient of funding, behind cycling, football, netball and athletics.

But for all the relief in high places at Lord's cricket has suffered from a sizeable shift in grant aid to Olympic sports as the feel-good factor of London 2012 brings a major change in the funding landscape.

Cricket has been awarded £20m over four years - a drop of £15.2m - although the pill is sugared to a considerable degree by a further guaranteed £7.5m over three years made directly to the much-praised Chance to Shine programme, run by the Cricket Foundation, which seeks to regenerate cricket in state schools by fostering links with local clubs.

Sport England's priorities

  • Support the nationwide network of 5,500 clubs to keep more club cricketers in the game for longer.
  • To establish more flexible formats of the game. Short formats of the game such as Last Man Stands will achieve national coverage and will encourage those with busy lifestyles and former cricketers unable to give up valuable leisure time to return to the wicket.
  • Develop networks and partnerships to take cricket to new audiences including the desire to harness the inherent appeal of the game within South Asian Communities
  • Encourage more disabled people to take up the game through a targeted programme called Hit the Top.
  • Continue talent development in disability cricket. As a result of the priority, investment and energy ECB has given to the disability game in recent years England have become world leaders in disability cricket, both on and off the field.
  • Focus the women's game on the supply of players with high potential into the elite academies and development programmes.

The scheme previously existed on an annual grant that would match its own fund raising pound for pound - equivalent to roughly £1.5m a year - but with charitable donations down 20% this year and one in six charities threatened by closure the grant offers much-needed stability.

Sport England has awarded a total of £493m from 2013-17, a rise of 12.5 which bucks the trend of Government austerity measures intended to reduce the national debt, a largesse which will not find favour with non-sport lovers and which goes a long way to explaining the ECB's relief.

Phil Smith, Sport England's director of sport, said: "Cricket has made good progress in the past 18 months and we are confident that it can build further momentum over the next four years. We are particularly interested in the progress made in women's cricket and the initiatives which focus on disabled participation. The sport has acknowledged the need to do more to help the South Asian communities who have strong cultural links to cricket get involved and we look forward to seeing growth in this area."

The ECB, fearful of an even tighter settlement, has agreed to fund its own development of women's and disability cricket, which has received praise from Sport England - but no funding.

Jennie Price, chief executive of Sport England said: "It looks like quite a big drop, but the ECB have decided to invest their own money into their women's and disability programmes and that is a good thing for a responsible governing body to do."

Nevertheless, the emphasis switches to those sports where Olympic medals. Sport England's media release boasted that its investment would "keep the inspiration of London 2012 alive and help fulfil Lord Coe's pledge that the Games would get more people - young and old, women and men - playing sport, a feat that no other host nation has ever managed to achieve."

The Minister for Sport, Hugh Robertson, proclaimed that the shift in funding would ensure "a lasting legacy" from the Olympics.

The major winners in Sport England's settlement are cycling, triathlon, netball and boxing, all of which gained rises of more than 25%, while rugby union, rugby league and tennis - which have been even more savagely hit - join cricket as other team sports which must plan on a tighter budget.

The ECB can congratulate itself that its commitment to increasing grassroots involvement has prevented it from suffering the treatment meted out to tennis, which will lose millions in funding unless participation levels increase.

Chance to Shine's emphasis - as far as Sport England's funding is concerned - will shift away from primary schools, where pupils have been most receptive, to secondary schools in a nationwide campaign to counter the drop-off in participation in sport particularly apparent among 14 to 16-yearolds.

At least 60 per cent of the investment announced today will support young people aged between 14 and 25.

The Cricket Foundation will deliver a cricket programme to more than 1,000 state schools through ECB's network of 38 county cricket boards. Creating strong links between community sports clubs and schools is the central focus and the charity plans a three-pronged approach: establishing satellite clubs in schools, embedding competition within them and providing training opportunities for young people.

Local cricket clubs will be invited to work closely with coaches, young people and teachers to set up a satellite cricket club on school sites. Pupils will be at the heart of decision making and shape how the school club is run. Activity at the club may range from extra-curricular coaching and forums to discuss club activity, to organising social events and ambassador visits.

As well as helping more young players move into their local cricket club, the satellite clubs aim to teach life skills such as leadership, teamwork and co-operation.

Competition is a key motivation for young people in secondary schools and the Cricket Foundation plans to expand its 'Chance to Compete' format; fast-moving eight-a-side matches played in less than an hour.

During the winter, schools will be supported to hold indoor soft-ball competitions in school sports halls and community centres, with the hardball equivalent played outside during the spring and summer terms. The new offer to secondary schools will increase competitive cricket opportunities by encouraging each to play a minimum of five competitive matches annually.

Wasim Khan, chief executive of Cricket Foundation said, "Sport England has been a key strategic partner for Chance to Shine over the past seven years. We are delighted that it will continue its investment in Chance to Shine and in the young people we reach for the next three years at least."

Since 2005, Chance to Shine claims to have brought cricket and its educational benefits to 6,591 state schools and 1.8m children at a cost of £15 per child.

David Hopps is the UK editor of ESPNcricinfo

RSS Feeds: David Hopps

© ESPN Sports Media Ltd.

Posted by SDHM on (December 18, 2012, 19:05 GMT)

@Cropper03 - realise it's a slightly uneven point, but I wasn't arguing to cut money to cycling or boxing for example. It's just that when the funding is finally beginning to show results in sports like tennis, it makes no sense to cut it.

Posted by 200ondebut on (December 18, 2012, 16:23 GMT)

I guess the ECB will have to cut back on the junkets for their senior employees and board members. It may also spark them into moving towards a more sustainable professional game - one with significantly less professional sides.

Posted by voice_of_reason on (December 18, 2012, 12:05 GMT)

There's a number of issues touched on but not fully not addressed here which run deeper than just the numbers and respective sports. Much of it starts with Michael Gove's decision to cut out the funding for School Sports Partnerships, which were working to increase sports participation. He thought they did not work. Then there is the matter of investment in grass roots sport, which tennis has been notoriously poor at, with only an elite few making it through and being able to participate, particularly young girls. This takes me on to netball. If you read between the lines, the funding provided is not so much for the performance of the sport but to help increase participation levels of girls in sport. That is why the ECB are getting so much credit for their programme with girls and disability cricket. Olympic performances have made a difference but it is not the only factor.

Posted by YorkshirePudding on (December 18, 2012, 5:49 GMT)

@SamuelH, to be honest sports like Football, Rugby and Cricket shouldnt get any funding from the sports council, they are professional sports that rake in significant funds from massive sponsorship deals, the Premier league in football alone gets £100's of millions in TV rights, Cricket and Rugby too get significant sums from TV as well. As for ticket prices they are already Extortionate for big events like the ashes, with tickets for lords being £60-120/day, and similar prices at the oval. For the Kiwi series the prices are about half.

Posted by Hardy1 on (December 18, 2012, 0:44 GMT)

Netball? Really? Do people even know what netball is? How can rugby union, tennis & cricket have funding cut when British sportsmen are doing well in all three? Cricket will survive but sadly this just seems to be a push away from Test cricket. I can't complain 'cos I'm part of the problem - I only check scores & watch highlights & it's unrealistic to expect large audiences for Tests but they really are the highest format in terms of pure skill.

Posted by Cropper03 on (December 17, 2012, 23:44 GMT)

As much as no one wants to see funding cut in cricket, well established and sponsored sports such as football, cricket and rugby really can afford to take more of a hit than rowing and many of the Olympic sports. If the respective boards can't funnel some of the tv and sponsorship money back into grassroots sport now there's really no hope.

@SamuelH - Haven't you basically said that Rugby, tennis and cricket need more funds because we're currently performing well at it, but cycling and rowing should get less because we're currently performing well at it?? Not to mention the fact that it's not all about winning medals and awards, but also giving children and adults the opportunity to try lots of different sports and encourage participation...

Posted by SDHM on (December 17, 2012, 20:57 GMT)

Great planning from Sport England - a British male finally wins a Grand Slam to go with Olympic gold & a British female wins a ranking event in God knows how many years, so what do they do? Cut tennis funding. England have just beaten the All Blacks & have a World Cup to host in 2015, so what do they do? Cut RU funding. England have risen to the top of the rankings, albeit briefly, and just won in India for the first time in 30 years, so why not cut cricket funding too? Cricket probably won't be too badly effected thanks to Sky money, but expect ticket prices to go up to even more extortionate levels to help with it, because of course that's how you reach out to get people to come to games. Do cycling, rowing & boxing even need any more money, considering we dominated so spectacularly in both at the Olympics?

Comments have now been closed for this article

TopTop
Email Feedback Print
Share
E-mail
Feedback
Print
David HoppsClose
David Hopps David Hopps joined ESPNcricinfo as UK editor early in 2012. For the previous 20 years he was a senior cricket writer for the Guardian and covered England extensively during that time in all Test-playing nations. He also covered four Olympic Games and has written several cricket books, including collections of cricket quotations. He has been an avid amateur cricketer since he was 12, and so knows the pain of repeated failure only too well. The pile of untouched novels he plans to read, but rarely gets around to, is now almost touching the ceiling. He divides his time between the ESPNcricinfo office in Hammersmith and his beloved Yorkshire.
Country Fixtures Country Results
Sri Lanka A v England XI at Colombo (SSC)
Nov 21, 2014 (10:00 local | 04:30 GMT | 23:30 EST | 22:30 CST | 20:30 PST)
Sri Lanka A v England XI at Colombo (PSS)
Nov 23, 2014 (10:00 local | 04:30 GMT | 23:30 EST | 22:30 CST | 20:30 PST)
1st ODI: Sri Lanka v England at Colombo (RPS)
Nov 26, 2014 (14:30 local | 09:00 GMT | 04:00 EST | 03:00 CST | 01:00 PST)
2nd ODI: Sri Lanka v England at Colombo (RPS)
Nov 29, 2014 (10:00 local | 04:30 GMT | 23:30 EST | 22:30 CST | 20:30 PST)
3rd ODI: Sri Lanka v England at Hambantota
Dec 3, 2014 (14:30 local | 09:00 GMT | 04:00 EST | 03:00 CST | 01:00 PST)
Complete fixtures » | Download Fixtures »
News | Features Last 3 days
News | Features Last 3 days