East Africa

Supersport extends deal to cover East Africa competitions

ESPNcricinfo staff

January 13, 2012

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Cricket Kenya and Supersport have agreed terms for the broadcaster to televise the East African Premier League and East Africa Cup for the next two years.

The continuation of the partnership will see Supersport broadcast coverage of the Twenty20 and 50-over competitions in 2012 and 2013. Supersport will show comprehensive live coverage of both the competitions and look to build on their additional coverage which included a weekly magazine show featuring highlights, features and player profiles in the inaugural season.

"The extension of our broadcast agreement with Supersport is testimony to how successful the first year of the East African Cricket Competitions has been," explained Tom Sears, Cricket Kenya's CEO. "The Supersport coverage has generated enormous interest all over Africa and the feedback we have had is incredibly encouraging. To have East African domestic cricket broadcast all over the continent gives the game wonderful exposure and presents fantastic opportunities to commercial partners.

"We are delighted with how the first year has gone, weather interfering with the finals aside, and we are currently reviewing ways we can further improve the competitions for 2012. The East African Cricket Competitions are a key part of our strategy for the future development of cricket at all levels in the region and Supersport's endorsement of what we are striving to achieve is enormously encouraging."

© ESPN Sports Media Ltd.

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