Indian cricket is the biggest property in the game. The frequency and consistency of the BCCI's calendar is its biggest strength. It is a very important investment.
The decision is that we will exploit [the rights] or we will broadcast in collaboration with ESPN STAR Sports* [ESS].
Yes, the board will continue to produce matches. That does not mean it will hinder our approach. Somebody has to produce the cricket. It is a question of working along with them and I do not see any issues arising out of this. As for the question of allowing the BCCI to have an authority to appoint commentators, I cannot answer that at the moment. We have just made the deal. In any case, we will be taking such decisions in collaboration with ESPN STAR Sports, who are a lot more experienced in this regard.
Given the viewership that cricket has in this country we feel that the value that we have attributed to it [each match] justifies itself. Our confidence comes from the popularity of cricket. And we think as the reach of media grows in this country, the penetration and popularity will automatically grow.
What Nimbus did or did not do is not something for us to talk about. Star is the most robust and the most dynamic media company in this country. We have a bigger reach than any other media company. We could not have built up that reach if I had not satisfied our viewers over a long period of time.
There are very clear norms for advertising in cricket, which the Indian board has laid out. Naturally, the rights holders have to follow the norms. We at Star and ESS are very, very particular about ensuring that the viewing experience is not compromised.
Nagraj Gollapudi is an assistant editor at ESPNcricinfo