'IPL 2013 has evolved into a snotty brat'
In the Financial Express, Harish Bijoor analyses the brand value of the IPL 2013 and the challenges it faces
04-Apr-2013
In the Financial Express, Harish Bijoor looks ahead to IPL 2013, and how significant the tournament has become to the health of advertisers and celebrities that adorn it, and how its integrity depends on a continued ability to attract consumers.
IPL is a format that is alive for eight weeks and dead for most of the remaining 44 weeks in a year. This seasonality factor must not be taken as a game holiday period by teams. Teams that do this lose out. Brands that take breaks, break for sure.