Janashakthi to sponsor Zimbabwe Test series
Janashakthi Insurance has come forward to sponsor Zimbabwe's three-Test tour of Sri Lanka, which will now be called the Janashakthi National Test series
CricInfo
23-Dec-2001
Janashakthi Insurance has come forward to sponsor Zimbabwe's three-Test tour
of Sri Lanka, which will now be called the Janashakthi National Test series.
Janashakthi, sponsors of the West Indies tour as well, bought the
sponsorship rights directly from Taj Television, a Dubai based broadcasting
company who acquired sponsorship and marketing rights for Sri Lankan cricket
in November.
According to Jude de Valliere, Taj Television's country representative, the
value of the sponsorship for both Test series (six Tests) "worked out to
somewhere near Rs20 million (USD $ 200,000)."
Speaking at the Test series launch at P.Saravanamuttu Stadium on Saturday,
Chandra Schafter, the managing director of Janashakthi, said: "After Sri
Lanka's successful Test series against West Indies we felt it was in the
interest of both cricket at large and our company to continue to be involved
with Sri Lanka cricket."