Silly moment of success?

The tournament is just over a week old but we already have one clear winner: “Karbonn Kamaal Catch” has gone effortlessly past terms such as “DLF Maximum” and “Citi Moment of Success” to emerge as the most nauseating term in cricket.

The clincher is of course the word Kamaal, which translates to “magically wonderful”. So when the commentator gushes about a dolly at cover being a Kamaal catch, it makes the sellout even more pathetic. And then he goes on about how a missed catch could have been a Karbonn Kamaal Catch and how a Karbonn Kamaal Catch was also a Citi Moment of Success.

But this is the one I’m waiting for: "Ah, that could have a Karbonn Kamaal Catch, but it is a DLF Maximum, and that’s a Citi Moment of Success."

I wonder if the corporates who hand out the cash to make commentators go silly ever worry about ridicule.