The captain of the Indian cricket team Sourav Ganguly is well on his
way to becoming `the richest sportsperson' from Calcutta, a title that
was previously shared by footballer Baichung Bhutia and tennis player
Leander Paes.
Ganguly's recent promotion as captain of the Indian cricket team
has more than doubled his income. Sports lovers, manufacturers of
sports goods and a large number of industrial houses have been queuing
up in front of Ganguly's house and his marketing agent to have a
slice of the Indian captain's popularity. And if they are to be
believed, Ganguly may well earn more than 20,00,000 dollars
(approximately Rs eight crores) through endorsements.
Besides the amount that is being earned through matches, Ganguly is on
the verge of releasing a clothes line and a perfume after his
name. The company, which is manufacturing these items, have paid
Ganguly an astronomical sum, to lend his name to its products. Only
two other persons have attained the distinction of lending their names
to such products. They are melody queen Lata Mangeshkar and film star
Shah Rukh Khan.
Recently, Ganguly has also been signed up by the famous suiting
company S.Kumars. Other than that, sports companies like Adidas, Nike
and a few others have already started gunning for Ganguly to have him
as their model. They are also ready to pay him quite a large
sum. These matters are being handled by Ganguly's marketing agent,
World Tel. However, the stylish left-hander, who comes from a very
affluent family, is handling all the offers with a dignified
approach. He knows that cricket is the first priority and money will
come automatically.
The Indian captain also wants to utilise his earnings in a proper
manner. That is why a number of philanthropic organisations run on his
donations. And Ganguly does not want any publicity from it. An example
of this is the Rs 1,00,000 that he donated for the soldiers of Kargil
last year. Very few people came to know about this donation.
Ganguly also is the first sportsperson in the country to be signed up
by a group named ``Call for India''. The members of this group can
talk to celebrities of the country directly over the phone. Prior to
Ganguly, the group had only signed up film stars. However, during the
Mumbai Test against South Africa, the company signed up Ganguly as
their only sports celebrity. So overall, the Indian captain is on his
way in becoming a very important public figure in the country. Ganguly
has a distinct advantage over some of his team mates in one area - his
ability to speak clearly and precisely. This is one aspect of
Ganguly's character that has given him a head start over some of
his more illustrious colleagues.