Web traffic continues to grow for New Zealand Cricket site

New Zealand Cricket's web site, Wisden CricInfo New Zealand, had another record season over the summer.

A total of 61,265,127 page impressions were made for the six months from October 1 to March 31.

That was up from 47.5 million last year, and ahead of the record of 52.2 million of the summer of 2000/01.

December's traffic on the New Zealand site of 35,558,347 was a record month, ahead of the previous best of 23.2 million recorded in March 2001 when the Pakistan Test series was played here.

The January figure this year of 20,452,633 was the third best month in the New Zealand site's history.

Both Test matches against India broke records for the matches most-followed in New Zealand. Previously the second Test against Pakistan at Christchurch in March 2001 with its 8.2 million impressions was the best.

However, the first Test against India, at the Basin Reserve this summer resulted in 10,313,781 impressions and the second Test at Hamilton 12,383,355!

The fifth One-Day International, played at Wellington and which saw 4,575,738 impressions broke the record for ODIs of 3.4 million for the fifth and deciding match against Pakistan in Dunedin in February 2001.

A feature of the season was the 943,699 impressions for the World Series of Women's Cricket.

Each of New Zealand's domestic association had increases on their sites during the summer which produced a net overall increase of 60%.

Northern Districts increased by 174%, Wellington 66%, Central Districts 60%, Canterbury 59%, Otago 54% and Auckland 23%.

The number of New Zealanders visiting the Wisden CricInfo site is also on the rise. An average of 51,000 unique users were recorded each month during the 2002/03 season, up 6% from 2001/02.