Indian Premier League 2011 April 14, 2011

IPL beats cricket fatigue worries

28

The opening game of the 2011 IPL saw the highest television ratings across six key markets since the league's debut season, potentially allaying questions about cricket fatigue in the wake of the World Cup.

A total of 19.7 million people tuned in to watch Chennai Super Kings' narrow two-run victory over a new-look Kolkata Knight Riders side on April 8, giving Set Max a 29% share of the total cable television viewership in the metros of Delhi, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad. That translated into a Television Viewer Rating (TVR) of 7.77, up from 6.95 last year, and trailing only the 8.21 rating posted in 2008, according to TAM Sports, a division of Tam Media Research, the leading television ratings agency in India (TVR is a time-weighted figure which accounts for time spent by viewers in addition to the number of viewers).

The all-India TVR for the same game was 7.14, according to TAM, and Set Max claims that a total of 55.8 million people caught the action, setting a new record for the league's first day. For the sake of comparison, a total of 122 million people watched India beat Sri Lanka in the World Cup final earlier this month.

In the lead-up to the IPL, there was some concern that the six-week long World Cup that ended with India being crowned champions might have satiated the Indian cricket fan's appetite for the game, but the strong initial ratings suggest that the IPL, which is packaged as family entertainment, continues to resonate with viewers.

"It is a TV show with cricket as the subject," Santosh Desai, the chief executive of Future Brands, told ESPNcricinfo. "You don't put yourself in it as much as you would if India were involved. It is a long engagement, low intensity model that is commercially viable."

The two games on Saturday, April 9 - Rajasthan Royals v Deccan Chargers and Kochi Tuskers Kerala v Royal Challengers Bangalore - drew lower ratings that the opening game for the same six metros, reflecting how much local interest and the timing of the matches affects the ratings. Rajasthan, who won the right to compete in the tournament in court, cruised past Deccan by eight wickets, and the game was watched by 9.4 million, garnering a rating of 2.54. However, that match started at 4 p.m., unlike the other two games, which were played in prime time.

Bangalore beating Kochi by six wickets therefore elicited more interest, especially since one of the marquee teams was playing, registering a TVR of 5.17 and attracting 15.3 million viewers.

Tariq Engineer is a senior sub-editor at Cricinfo

Comments have now been closed for this article

  • mkrupal on April 15, 2011, 10:26 GMT

    Though IPL started off with a noble concept of recognizing and providing a platform for the young raw talent of indian cricket, now its no more than a commercial extravaganza! The only dominating factor evident in it is MONEY. T20 will serve well only if its employed as a change, once in a while, from the routine test or ODI format. Making that change seem permanent by having 8 weeks of a tournament like IPL and adding to it we sometimes have 8 weeks of IPL + 2 weeks of T20 world cup + 2 weeks of champions trophy apart from the odd T20 matches we have as part of Tours. Spending almost 1/3rd of the year in these will only hurt the Game badly! The time will soon come when we'll see players preparing their skill-set only for these money rich tournies and soon the Class of players like Dravid may become a thing of the past! :(

  • on April 15, 2011, 7:42 GMT

    i think that ipl is a waste of time and in that time our team should have taken rest.

  • Bytheway on April 15, 2011, 6:17 GMT

    TV rating in Australia is zero. Anybody know why?

  • Murali_123 on April 15, 2011, 6:15 GMT

    I hate IPL, wht mess-up they did with auction.. whole Idea of 2011 IPL matches are clear dump.. let them pay the prize... IPL is no more cricket, it purely business.

  • Horn.OK.Please on April 15, 2011, 5:58 GMT

    Not sure how TAM ratings are deducted. TRP ratings, if I remember right, rates viewership based on 8000 households. In a country of 1.2 billion, that's a ridiculously low number. I don't think TAM ratings are any different.

  • Moj3 on April 14, 2011, 22:59 GMT

    What ratings? It isn't even showing in Australia.

  • on April 14, 2011, 19:54 GMT

    @din2383 'Test Cricket should be banned it is boring'! What comment to put on a site full of true cricket fans! I am quite amazed. For your information, the Indian team is so great because of it's fantastic Test Team. The backbone of the Indian Team lies in its breeding system through the longer version of the game. Sachin, Ganguly, Dravid, VVS, Sehwag, Kumble, Harbhajan, Zaheer, Gautam Gambhir, Ishant, Sreesanth, Ojha are great Test Cricketers first and then ODI and later on T20 players. Indian Team is doing much better in Test Cricket than in all other formats of the game and that is why Indian Cricket is on a high! No. 1 Test Ranking is surely right up there with the WC win as it is not possible to win a WC without the backing of a strong Test Team. Aus in 99,03,07 is a great example of that so are the WIndies and Pak Victories! Din2383, Please don't insult cricket on it's premier website.

  • on April 14, 2011, 19:41 GMT

    As a writer on CricInfo said - how can you ever hope to top the world cup final?

    That final will stay with me for a very, very long time. These IPL matches aren't even worthy of more than two thoughts.

    I guess I'm still in that 'idiot smile' mode.

  • on April 14, 2011, 19:24 GMT

    As a matter of fact, I always wonder how they are making fools to the people of this country to follow cricket so passionately. For me this is the most perfect avenue for the telecasters to get a commercial break of 30 seconds for every 4-5 mins of game. And then you have innings break, and if that is not enough they now have strategic breaks. Can you name any other sports which offer 12% of air-time just for the commercials? In another word you will be watching 21.6 minutes of only ads in the 3 hours of a match EXCLUSIVE of innings breaks and extra innings and fourth umpires.......Can they have breaks like this in football or tennis or any other sport?

  • mjroyal on April 14, 2011, 18:48 GMT

    trp concept is humbug, a gimmic.

  • mkrupal on April 15, 2011, 10:26 GMT

    Though IPL started off with a noble concept of recognizing and providing a platform for the young raw talent of indian cricket, now its no more than a commercial extravaganza! The only dominating factor evident in it is MONEY. T20 will serve well only if its employed as a change, once in a while, from the routine test or ODI format. Making that change seem permanent by having 8 weeks of a tournament like IPL and adding to it we sometimes have 8 weeks of IPL + 2 weeks of T20 world cup + 2 weeks of champions trophy apart from the odd T20 matches we have as part of Tours. Spending almost 1/3rd of the year in these will only hurt the Game badly! The time will soon come when we'll see players preparing their skill-set only for these money rich tournies and soon the Class of players like Dravid may become a thing of the past! :(

  • on April 15, 2011, 7:42 GMT

    i think that ipl is a waste of time and in that time our team should have taken rest.

  • Bytheway on April 15, 2011, 6:17 GMT

    TV rating in Australia is zero. Anybody know why?

  • Murali_123 on April 15, 2011, 6:15 GMT

    I hate IPL, wht mess-up they did with auction.. whole Idea of 2011 IPL matches are clear dump.. let them pay the prize... IPL is no more cricket, it purely business.

  • Horn.OK.Please on April 15, 2011, 5:58 GMT

    Not sure how TAM ratings are deducted. TRP ratings, if I remember right, rates viewership based on 8000 households. In a country of 1.2 billion, that's a ridiculously low number. I don't think TAM ratings are any different.

  • Moj3 on April 14, 2011, 22:59 GMT

    What ratings? It isn't even showing in Australia.

  • on April 14, 2011, 19:54 GMT

    @din2383 'Test Cricket should be banned it is boring'! What comment to put on a site full of true cricket fans! I am quite amazed. For your information, the Indian team is so great because of it's fantastic Test Team. The backbone of the Indian Team lies in its breeding system through the longer version of the game. Sachin, Ganguly, Dravid, VVS, Sehwag, Kumble, Harbhajan, Zaheer, Gautam Gambhir, Ishant, Sreesanth, Ojha are great Test Cricketers first and then ODI and later on T20 players. Indian Team is doing much better in Test Cricket than in all other formats of the game and that is why Indian Cricket is on a high! No. 1 Test Ranking is surely right up there with the WC win as it is not possible to win a WC without the backing of a strong Test Team. Aus in 99,03,07 is a great example of that so are the WIndies and Pak Victories! Din2383, Please don't insult cricket on it's premier website.

  • on April 14, 2011, 19:41 GMT

    As a writer on CricInfo said - how can you ever hope to top the world cup final?

    That final will stay with me for a very, very long time. These IPL matches aren't even worthy of more than two thoughts.

    I guess I'm still in that 'idiot smile' mode.

  • on April 14, 2011, 19:24 GMT

    As a matter of fact, I always wonder how they are making fools to the people of this country to follow cricket so passionately. For me this is the most perfect avenue for the telecasters to get a commercial break of 30 seconds for every 4-5 mins of game. And then you have innings break, and if that is not enough they now have strategic breaks. Can you name any other sports which offer 12% of air-time just for the commercials? In another word you will be watching 21.6 minutes of only ads in the 3 hours of a match EXCLUSIVE of innings breaks and extra innings and fourth umpires.......Can they have breaks like this in football or tennis or any other sport?

  • mjroyal on April 14, 2011, 18:48 GMT

    trp concept is humbug, a gimmic.

  • on April 14, 2011, 18:29 GMT

    Not sure about TV rating in the US but since indiatimes insists on giving us 3 hour delayed coverage online, we end up watching it on all the illegal live streams. I have a willow account with the annual package. Why the hell did the IPL make a deal with indiatimes? worst decisions ever!! Now I cant watch the games. Thanks for nothing BCCI!!

  • on April 14, 2011, 15:52 GMT

    @ ravikanth.

    Ratings are based on how many TV's are tuned in at that time. thats it. It doesnt count if 10 people are watching in 1 tv or 0

  • Mob_King on April 14, 2011, 15:14 GMT

    @jashan83 -- re: the IPL following abroad; I think it would be a lot higher, if we could damn well watch it! Not sure how it's broadcast in NZ or China.. thank goodness for cricinfo.com's comprehensive coverage ;-)

  • din2383 on April 14, 2011, 15:06 GMT

    i think all money which today cricket is seeing because of sachin tendulkar whole creadit goest to him.he done tremendous for game of crcket.test crcket shuld banned its boring.sachin fought carrer threating tenis elbow injury and after 2007 world cup loss chappal brithers tries to defame him by planting conspiracy theory abut him in indian media .finally the redemption india dethrroned australia in test and send back australia in this 2011 world cup.

  • alltimegreat on April 14, 2011, 14:27 GMT

    Maybe the calculations were based on who switched on TV sets on that specific date :). Looks quite staggering and with the dull opening ceremony I never got interested to see the match. And also due to this IPL they robbed the world cup winning feeling..I feel so sad for our guys when compared to the way Australians celebrated their world cup victories!!!

  • on April 14, 2011, 14:24 GMT

    And I suppose the empty stadium stands and consequent reduction of ticket prices are also "potentially allaying questions" about cricket fatigue?

  • on April 14, 2011, 13:51 GMT

    How do they calculate tv ratings .Sometimes i sleep through with the tv on just saying..

  • Go_F.Alonso on April 14, 2011, 13:47 GMT

    I understand how they can arrive at the time spent by viewers but how on earth can the number of viewers be estimated. There could be 25 people watching on one tv in the middle of a shopping complex as opposed to in a house where an average headcount is say 4-6. How do you account for women or older folk, at least half of whom are uninterested in any sport?

  • jashan83 on April 14, 2011, 13:44 GMT

    What about IPL following abroad. Is there a change in it, increase or decrease

  • analyseabhishek on April 14, 2011, 13:37 GMT

    I hope most people watch it like I do-Sehwag out, TV channel changed. Sachin in- TV channel reinstated! With 10 teams, the quality is lower and because of mixing and blending of players, team loyalty has been rendered meaningless.

  • Ash_Master on April 14, 2011, 13:16 GMT

    IPL is really boring when compared to the World Cup..Nothing ever comes close to watching your country playing..IPL is way too commercial..Surprising to hear that so many people watched the opening ceremony(myself included) :P Its alright to watch when there's nothing else on tv,but the intensity and atmosphere that the World Cup created was absolutely amazing and when its played in your country and won by your country,it certainky is a once-in-a-lifetime-experience.. :-)

  • gracegift on April 14, 2011, 12:40 GMT

    Good Game, this 20-20. Hope it stays more cricket and less reality show!

  • on April 14, 2011, 12:34 GMT

    Nobody are watching the ipl, i tried to watch DC match but i didn't get any interest with the new faces and sangakkara not showing atleast 10% of his interest.

    Maybe mumbai and csk fan's should have the joy.

  • AJ_Tiger86 on April 14, 2011, 12:20 GMT

    I'm 101% sure these are made up figures to hide the obvious disinterest among the public. You can clearly see the matches are being played out in front of near empty stadiums, whereas the previous editions of the IPL used to draw in massive crowds.

  • on April 14, 2011, 12:13 GMT

    19.7 million people tuned to watch the first match of IPL-4 but a total of 122 million people watched WC Final..:)

  • wambling_future on April 14, 2011, 11:10 GMT

    yaaaawnn... personally IPL timing was really bad...just an opinion.

  • LALITHKURUWITA on April 14, 2011, 10:47 GMT

    Do not trust the figures. All computer manipulations.

  • on April 14, 2011, 10:08 GMT

    Excellent!! Who says excess cricket will murdered cricket spirit. Cool!! Now India will surely rule the world cricket over next 10-15 years.

  • No featured comments at the moment.

  • on April 14, 2011, 10:08 GMT

    Excellent!! Who says excess cricket will murdered cricket spirit. Cool!! Now India will surely rule the world cricket over next 10-15 years.

  • LALITHKURUWITA on April 14, 2011, 10:47 GMT

    Do not trust the figures. All computer manipulations.

  • wambling_future on April 14, 2011, 11:10 GMT

    yaaaawnn... personally IPL timing was really bad...just an opinion.

  • on April 14, 2011, 12:13 GMT

    19.7 million people tuned to watch the first match of IPL-4 but a total of 122 million people watched WC Final..:)

  • AJ_Tiger86 on April 14, 2011, 12:20 GMT

    I'm 101% sure these are made up figures to hide the obvious disinterest among the public. You can clearly see the matches are being played out in front of near empty stadiums, whereas the previous editions of the IPL used to draw in massive crowds.

  • on April 14, 2011, 12:34 GMT

    Nobody are watching the ipl, i tried to watch DC match but i didn't get any interest with the new faces and sangakkara not showing atleast 10% of his interest.

    Maybe mumbai and csk fan's should have the joy.

  • gracegift on April 14, 2011, 12:40 GMT

    Good Game, this 20-20. Hope it stays more cricket and less reality show!

  • Ash_Master on April 14, 2011, 13:16 GMT

    IPL is really boring when compared to the World Cup..Nothing ever comes close to watching your country playing..IPL is way too commercial..Surprising to hear that so many people watched the opening ceremony(myself included) :P Its alright to watch when there's nothing else on tv,but the intensity and atmosphere that the World Cup created was absolutely amazing and when its played in your country and won by your country,it certainky is a once-in-a-lifetime-experience.. :-)

  • analyseabhishek on April 14, 2011, 13:37 GMT

    I hope most people watch it like I do-Sehwag out, TV channel changed. Sachin in- TV channel reinstated! With 10 teams, the quality is lower and because of mixing and blending of players, team loyalty has been rendered meaningless.

  • jashan83 on April 14, 2011, 13:44 GMT

    What about IPL following abroad. Is there a change in it, increase or decrease