Indian Premier League 2011

IPL beats cricket fatigue worries

Tariq Engineer

April 14, 2011

Comments: 28 | Text size: A | A

Yusuf Pathan has to walk back after being run out by MS Dhoni, Chennai v  Kolkata, IPL 2011, Chennai, April 8, 2011
The Chennai v Kolkata game was watched by 19.7 million people © AFP

The opening game of the 2011 IPL saw the highest television ratings across six key markets since the league's debut season, potentially allaying questions about cricket fatigue in the wake of the World Cup.

A total of 19.7 million people tuned in to watch Chennai Super Kings' narrow two-run victory over a new-look Kolkata Knight Riders side on April 8, giving Set Max a 29% share of the total cable television viewership in the metros of Delhi, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad. That translated into a Television Viewer Rating (TVR) of 7.77, up from 6.95 last year, and trailing only the 8.21 rating posted in 2008, according to TAM Sports, a division of Tam Media Research, the leading television ratings agency in India (TVR is a time-weighted figure which accounts for time spent by viewers in addition to the number of viewers).

The all-India TVR for the same game was 7.14, according to TAM, and Set Max claims that a total of 55.8 million people caught the action, setting a new record for the league's first day. For the sake of comparison, a total of 122 million people watched India beat Sri Lanka in the World Cup final earlier this month.

In the lead-up to the IPL, there was some concern that the six-week long World Cup that ended with India being crowned champions might have satiated the Indian cricket fan's appetite for the game, but the strong initial ratings suggest that the IPL, which is packaged as family entertainment, continues to resonate with viewers.

"It is a TV show with cricket as the subject," Santosh Desai, the chief executive of Future Brands, told ESPNcricinfo. "You don't put yourself in it as much as you would if India were involved. It is a long engagement, low intensity model that is commercially viable."

The two games on Saturday, April 9 - Rajasthan Royals v Deccan Chargers and Kochi Tuskers Kerala v Royal Challengers Bangalore - drew lower ratings that the opening game for the same six metros, reflecting how much local interest and the timing of the matches affects the ratings. Rajasthan, who won the right to compete in the tournament in court, cruised past Deccan by eight wickets, and the game was watched by 9.4 million, garnering a rating of 2.54. However, that match started at 4 p.m., unlike the other two games, which were played in prime time.

Bangalore beating Kochi by six wickets therefore elicited more interest, especially since one of the marquee teams was playing, registering a TVR of 5.17 and attracting 15.3 million viewers.

Tariq Engineer is a senior sub-editor at Cricinfo

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© ESPN Sports Media Ltd.

Posted by mkrupal on (April 15, 2011, 10:26 GMT)

Though IPL started off with a noble concept of recognizing and providing a platform for the young raw talent of indian cricket, now its no more than a commercial extravaganza! The only dominating factor evident in it is MONEY. T20 will serve well only if its employed as a change, once in a while, from the routine test or ODI format. Making that change seem permanent by having 8 weeks of a tournament like IPL and adding to it we sometimes have 8 weeks of IPL + 2 weeks of T20 world cup + 2 weeks of champions trophy apart from the odd T20 matches we have as part of Tours. Spending almost 1/3rd of the year in these will only hurt the Game badly! The time will soon come when we'll see players preparing their skill-set only for these money rich tournies and soon the Class of players like Dravid may become a thing of the past! :(

Posted by   on (April 15, 2011, 7:42 GMT)

i think that ipl is a waste of time and in that time our team should have taken rest.

Posted by Bytheway on (April 15, 2011, 6:17 GMT)

TV rating in Australia is zero. Anybody know why?

Posted by Murali_123 on (April 15, 2011, 6:15 GMT)

I hate IPL, wht mess-up they did with auction.. whole Idea of 2011 IPL matches are clear dump.. let them pay the prize... IPL is no more cricket, it purely business.

Posted by Horn.OK.Please on (April 15, 2011, 5:58 GMT)

Not sure how TAM ratings are deducted. TRP ratings, if I remember right, rates viewership based on 8000 households. In a country of 1.2 billion, that's a ridiculously low number. I don't think TAM ratings are any different.

Posted by Moj3 on (April 14, 2011, 22:59 GMT)

What ratings? It isn't even showing in Australia.

Posted by   on (April 14, 2011, 19:54 GMT)

@din2383 'Test Cricket should be banned it is boring'! What comment to put on a site full of true cricket fans! I am quite amazed. For your information, the Indian team is so great because of it's fantastic Test Team. The backbone of the Indian Team lies in its breeding system through the longer version of the game. Sachin, Ganguly, Dravid, VVS, Sehwag, Kumble, Harbhajan, Zaheer, Gautam Gambhir, Ishant, Sreesanth, Ojha are great Test Cricketers first and then ODI and later on T20 players. Indian Team is doing much better in Test Cricket than in all other formats of the game and that is why Indian Cricket is on a high! No. 1 Test Ranking is surely right up there with the WC win as it is not possible to win a WC without the backing of a strong Test Team. Aus in 99,03,07 is a great example of that so are the WIndies and Pak Victories! Din2383, Please don't insult cricket on it's premier website.

Posted by   on (April 14, 2011, 19:41 GMT)

As a writer on CricInfo said - how can you ever hope to top the world cup final?

That final will stay with me for a very, very long time. These IPL matches aren't even worthy of more than two thoughts.

I guess I'm still in that 'idiot smile' mode.

Posted by   on (April 14, 2011, 19:24 GMT)

As a matter of fact, I always wonder how they are making fools to the people of this country to follow cricket so passionately. For me this is the most perfect avenue for the telecasters to get a commercial break of 30 seconds for every 4-5 mins of game. And then you have innings break, and if that is not enough they now have strategic breaks. Can you name any other sports which offer 12% of air-time just for the commercials? In another word you will be watching 21.6 minutes of only ads in the 3 hours of a match EXCLUSIVE of innings breaks and extra innings and fourth umpires.......Can they have breaks like this in football or tennis or any other sport?

Posted by mjroyal on (April 14, 2011, 18:48 GMT)

trp concept is humbug, a gimmic.

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