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UK editor, ESPNcricinfo

The demeaning of Fred

Andrew Flintoff's outburst against Michael Atherton only serves to tarnish the way we would like to remember him best.

David Hopps

June 23, 2012

Comments: 83 | Text size: A | A

Andrew Flintoff spruces up before hitting the ramp for Naomi Campbell's Fashion For Relief - Haiti, London, February 18, 2010
Flintoff immediately embraced celebrity culture after his retirement © Getty Images
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Players/Officials: Mike Atherton | Andrew Flintoff
Teams: England

How is retirement going so far for Andrew Flintoff? There is cause for concern after reading his rant about Michael Atherton. Life after cricket might not be as happy-go-lucky as it appeared.

As luck would have it, as this piece is being written, the television is showing Flintoff walking off at Lord's after a one-day match against West Indies in 2004. The sun is shining, the crowd is cheering and Flintoff, a younger, presumably more contented Flintoff, is beaming with delight as he raises his bat to the crowd. Life does not come much better than this.

He made 123 off 104 balls that day, his highest one-day score, and a year later he was to win a nation's hearts as he helped regain the Ashes. He was the People's Champion: brave, honest, big-hearted, down to earth. He was a man to rouse a dressing room, to play the game with indomitable spirit, to share a beer with when the fray was over. He was the stuff of dreams.

Then came the injuries, the drinking, the enforced retirement at 31, nearly two years ago, and an immediate embracing of the celebrity culture that promised to make the most of his popularity. He has travelled the world as a TV adventurer, risking extreme sports and tracking exotic animals. It is probably swelling the bank balance. I wonder if it is bringing him true satisfaction? Judging from his unprovoked attack on Atherton, he is harbouring deep dissatisfaction.

Fast forward from that sunny day at Lord's eight years or so to a story that first appeared this week in the Diary column of the London Evening Standard, a story that has since been eagerly adopted by agencies and newspapers around the world. Nobody has had time or inclination to investigate it very much. Nobody even knows whether he was provoked into saying it. Flintoff Slags Off Atherton: nothing more to be said.

This is what the Londoner diary reported. You might as well read it in the original, asterisks and all:

"Andrew 'Freddie' Flintoff was not mincing his words at the Sky TV party at The Oxo Tower on Tuesday night. Speaking to the Londoner, all his bonhomie turned to scowls when the subject of his erstwhile England colleague, former captain and now Sky TV and Times journalist Michael Atherton, came up.

"He's a p***k," said Flintoff. "He's a f*****g p***k." Why so? "He sits there making judgments about players that are much better than he ever was, believe me, he's a p***k.

"How can he talk about a player like [current England opening batsman] Alastair Cook who is 10 times the player he ever was -- he has a much bigger average and will go on and on. Atherton averaged in the 30s for England and yet he thinks he can judge others."

Asked whether he minded saying this to a journalist, Flintoff, who was accompanied by his glamorous wife Rachel, said: "I don't care. Say what you like. There's no love lost there."

The intention is not to moralise, because many of us can point to the times when we have behaved in a manner we regret, especially in drink. Admiration for Flintoff's England exploits will pass into history and a few ill-advised outbursts are not about to change that.

But Flintoff's boorish comments have become public property. His attack demeans him. He comes over as bitter and resentful, with very little cause. Quite rightly, Atherton has chosen to ignore it. And, most crassly of all, Flintoff timed his personal attack at a party at Sky TV - the very company where Atherton, again quite rightly, is held in such high regard as an insightful, fair-minded and scrupulously independent commentator, not to mention his numerous writing awards. Atherton understands sport. He is sought-after company.

Flintoff's logic - that you are disqualified from criticising anybody who has a better Test record than you do - is hardly original. "How many Test wickets / runs did you get?" has ended more than one conversation from Ian Botham, to mention one of many. But it is facile for all that, a lazy substitute for intelligent thought.

It is a shrewd cricket journalist who recognises where the limit of their knowledge and experience lies, and acts appropriately, but to suggest that Atherton has a limited right to comment upon Alastair Cook (he questioned Cook's worth as a one-day player, an opinion he adapted as Cook responded to widespread criticism by taking his game to new levels) because Cook has a higher batting average is the most extreme version of this theory.

Perhaps the Flintoff Rule could be introduced beyond sport into everyday life: architects could only be assessed by architects who had built more, or taller, buildings; brewers could produce whatever ale they pleased, free from debate, if they had brewed more barrels; and don't even dare to complain about the state of the roads if you have never laid tarmac.

The Londoner diary speculated - and so did everybody else, for want of a better theory - that Flintoff's enmity might stretch back to 2006, when Atherton suggested quite reasonably that he did not think Flintoff was the right man to England captain.

 
 
Perhaps the Flintoff Rule could be introduced beyond sport into everyday life: don't even dare to complain about the state of the roads if you have never laid tarmac
 

It was an honest assessment that Atherton had every right to make - indeed which his job gave him an obligation to make. As it happened, history proved him absolutely right. Flintoff was broken by the England captaincy, no more so than in a spectacularly failed Ashes defence in 2007.

He slept behind the nets in Adelaide, turned up drunk for a practice in Sydney and ended the winter by falling off a pedalo during a failed World Cup campaign. Duncan Fletcher, then England's coach, felt so betrayed by Flintoff that he would have sacked him in Australia only to fear (without much cause) the media reaction.

There is also a small passage in Atherton's autobiography where he refers to Flintoff's negative effect in the Lancashire dressing room, where they were both team-mates. "With the new brigade of promising cricketers such as Andrew Flintoff came agents, negotiations and contractual squabbles," he wrote. "His demands coincided with an end to the pay structure and thus harmony in the dressing room... It meant the club capitulated weakly to the demands of someone who shouted the loudest."

The passage touches on an uncomfortable truth, that since Flintoff's departure, the England dressing room is also a more united and professional place.

But the reasons for this affair run much deeper. It is probably not as much what Atherton has said as something less easy to define: a stray phrase or expression, a different philosophy of life, a simple clash of personalities. It is a conflict between Atherton, an aesthetic figure as cricketers go, proud in his own beliefs and comfortable in his own self, and Flintoff, straight-thinking lad made good, who has come to need the world of celebrity and yet is somehow made empty by it.

Atherton, a Cambridge University graduate, often agonises over a life given largely to cricket, but he has made the transition from player to analyst with his reputation enhanced. He commanded respect as a player but little public adulation, and he would not have known what to do with it if he had. As an analyst, he has few equals. And he feeds from nobody's trough.

Flintoff not only received the adulation, he has built his life upon it. Since retirement, he has lived on the fringes of cricket, playing out the mythical role of Fred. He has been a captain on sports panel shows, the celebrity face of Morrisons supermarket, a guest commentator (briefly) on the world darts championships.

He was the star of Freddie Flintoff vs The World, in which, according to the promo, you could watch "cricketing legend and ultimate bloke Freddie Flintoff try his hand at some of the most extreme sports and challenges on offer around the world". It is lighthearted, harmless, knockabout stuff, not the sort of thing that Atherton would set his timer for. Nobody would ever call Atherton the "ultimate bloke". He could probably think of few tags more unwelcome.

Flintoff has explored bat caves in Borneo, tracked wallabies in the Australian outback and gone mountain biking for a deodorant company. He has done pretty much everything but comment upon England cricket. If such an offer ever came along, he would also be expected to sit in judgement and to experience the same daily tensions that Atherton et al cope with every day.

As retirement beckoned, Flintoff lived in Dubai for 18 months, tax affairs in hand no doubt, before shifting back to England because he was "missing the English sunshine." When he moved to Surrey, he told Hello! magazine that he was missing the north. "Moving to Surrey is an adjustment in itself," he said. "I'm trying to get used to it, but I've always lived up north or in cities, so it's just as strange for me to be living in the country now."

The programme that caused most discussion was Freddie Flintoff: Hidden Side of Sport, broadcast in January this year. The subject was clinical depression in sport, and during it Flintoff looked back at the low points of his own career and wondered whether in his lowest moments he might have been clinically depressed.

It was a topic of conversation in dressing rooms and media boxes at the time. Few of those closest to him imagined that he had been clinically depressed. It is to be hoped that his mood as conveyed in the Evening Standard diary was exaggerated or only temporary. But as Flintoff has posed the question about himself in the past, it seems appropriate, as his rage against Atherton receives worldwide attention, to wonder about his welfare now. The Flintoff of our memories should rightly survive into old age.

David Hopps is the UK editor of ESPNcricinfo

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© ESPN Sports Media Ltd.

Posted by JG2704 on (June 26, 2012, 22:24 GMT)

Got to be honest I echo what most on here are saying. Seems like Flintoff's ego has taken over (ala David Haye in boxing - who was a much better fighter before he started coming out with all his rubbish since becoming a heavyweight). As others have put on here a great player does not necessarily make a great analyst and vice versa. Botham is certainly the best English player who analyses for Sky but certainly not the best analyst IMO. I personally like Allot,Butcher,Cork,Lloyd and non Sky commentators Agnew and Hughes (all lesser players) far more than Botham. As for Athers , he certainly wasn't as inferior as Fred makes out. Let's not forget he had a much lesser side around him and I remember times when he saved games for Eng (once I think vs SA when he and Gus -another great analyst) saw the game out. Also I don't think Athers ever lost a series 5-0 as a captain.

Posted by JG2704 on (June 26, 2012, 22:22 GMT)

@jay57870 on (June 24 2012, 22:07 PM GMT) I'd say that while Atherton's comms were not great (and I'll take your word for it what he said) , to say something straight after a match when the adrenalin is still running high is different from this IMO. Also no swearing or anything and as you said he did apologise. Also this article has indicated that Atherton has not taken it further himself so is that not "manning up and taking it"?

Posted by FatParrot on (June 26, 2012, 10:45 GMT)

Excellent piece this. Freddie could benefit from reading this and taking stock of his situation.

Posted by Ross_Co on (June 25, 2012, 16:20 GMT)

What a pity that two of the greatest England captains of the modern era can't get along. Greatest from the Australian point of view that is. Bit odd for Freddie to be carping on about averages when he spent his whole career with English pundits telling us not to judge him by his (frankly mediocre) figures.

Posted by LancsTwins on (June 25, 2012, 15:42 GMT)

Flintoff said a silly thing that he shouldn't have said. Beyond that, I don't really know why David Hopps thinks that this is important. And I really don't know why he thinks Flintoff's celeb media career is important in this debate. I'm sure Freddie was happier when he was playing. So was just about anyone. You only need to listen to the wistfulness of Geoff Boycott to get a flavour of this. I'm sure Flintoff would be playing if he still could - he can't, so he has to earn a crust somehow. I'm sorry he and Atherton don't get on as I like and admire them both. But blaming Flintoff's media work seems unneccesary.

Posted by TheLonelyisland on (June 25, 2012, 13:04 GMT)

I did spot the great joke half way in the middle - 'Duncan Fletcher ... felt so betrayed ...'

I nearly wet myself laughing.

Posted by jay57870 on (June 25, 2012, 10:48 GMT)

(Contd) There's more! After Tendulkar achieved a record 100 international centuries in March, Atherton promptly described the incredible feat as "this ridiculous thing" (borrowed tweet from "an English cricket writer of long-standing")! What else? Feeds from nobody's trough? Really? Again he unashamedly invoked Ian's name numerous times in parroting (pirating) Chappell's criticisms - agonising wait, self-obsession, faulty mind-set! By giving Ian plentiful credit, maybe Mike hoped he would not be charged with plagiarism! Not to mention a most "demeaning" column on a batsman regarded by reputed cricket historian David Frith as the "greatest of our time"! Instead, Mike devoted the concluding 4-5 paras to praising Rahul Dravid's retirement & his "greatness"! As for the Little Master, he simply ignores such idle commentaries: He humbly lets his batting do the talking! Re: retirement, that's entirely Sachin's call and his alone. It's none of Mike's business. Aesthetic figure? LOL!!

Posted by jay57870 on (June 25, 2012, 10:33 GMT)

David - Is Atherton truly a "scrupulously independent commentator"? Far from it. At best, Mike is a Ian Chappell copy-cat. At worst, a Chappell name-dropper! After brother Greg's unceremonious exit as India's coach following the 2007 WC debacle, Ian questioned Sachin's future with a (Snow White) "Mirror Mirror" dictum to him to retire. Mike promptly jumped on the Chappell band-wagon with a poorly cloned fantasy version: He mocked Sachin as a (Virgin Comics) "Comic Hero" whose powers had waned! He cited "conspicuously tough" Chappell thrice, as if he needed beefy Ian behind him to back up his argument! For instance, Mike wrote: "I hope, like Ian Chappell, that he (Sachin) is strong enough, and independent enough, to make up his own mind (to carry on playing)"! Really? The same Atherton - who could not face a journalist's questions or the pressures of a humiliating WC match in Pakistan - dishing out second-hand advice on Sachin's future! Scrupulously independent? LOL!!

Posted by left_arm_spin on (June 25, 2012, 4:45 GMT)

After reading the article it seems to me that the author is somehow sympathetic towards atherton and rightly so i must say.I didn't read what atherton had actually said about cook but it didn't come out right.To me the english cricket pundits are too judgmental! and they make biting comments too often (like boycott).Although author rates atherton's discerning ability highly but he was proved wrong in cook and tendulkar's case (in 2007) !!!!!!! Anyways it may seem that i am trying to validate what flintof had said!!!!No i am not!!!!!MY point is english cricket pundits need to think twice before getting toojudgmental and writing a player off!!! otherwise in future there will be many more "atherton-flintof" saga!!!!!!

Posted by   on (June 25, 2012, 0:03 GMT)

"The passage touches on an uncomfortable truth, that since Flintoff's departure, the England dressing room is also a more united and professional place."

I'd suggest it has more to do with Moores leaving the coaching role and the right man finally becoming captain. It's also decidedly rich for Atherton to complain about someone coming in and dismantling the Lancashire pay structure when Athers, along with another media heavy in Bob Willis, were part of the Cricket Reform Group in 2003 who wanted to utterly dismantle county cricket for the good of the England team. At present, we have a successful team without the scrapping of counties as Atherton suggested. One suspects that this spat goes back a lot further and a lot deeper than any journalist on Cricinfo knows. Atherton is not immune from mistakes: ask many Indian fans on the classic piece in 2007 claiming Tendulkar was finished!

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David Hopps David Hopps joined ESPNcricinfo as UK editor early in 2012. For the previous 20 years he was a senior cricket writer for the Guardian and covered England extensively during that time in all Test-playing nations. He also covered four Olympic Games and has written several cricket books, including collections of cricket quotations. He has been an avid amateur cricketer since he was 12, and so knows the pain of repeated failure only too well. The pile of untouched novels he plans to read, but rarely gets around to, is now almost touching the ceiling. He divides his time between the ESPNcricinfo office in Hammersmith and his beloved Yorkshire.

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