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September 26, 2008
Ehsan Mani, the former ICC president, will advise the PCB management on its tender process for television rights of international matches held in the country by the board from 2009-2013.
Leading broadcasters and agencies can bid for the rights until the second week of November. The PCB expects the process to be completed by the end of November.
"There is no doubt the Indian Premier League (IPL) has grabbed most of the TV rights money but I'm hopeful that PCB's television rights for the next four years would be sold on full market value," Mani told IANS. "The PCB, however, would suffer in case of any team not fulfilling its obligation. For example Sri Lankan players are talking of not visiting England next year as they are interested in IPL. But the English broadcasters would not pay for the series not taking place.
"When any team pulls out, the host country loses not only the income generated by television rights but it also suffers huge and immeasurable loss in terms of advertisement, gate money, endorsements and most of all great loss to the projection and promotion of sport in the country."
The PCB said the process will be in accordance with the best practices worldwide and will be monitored by an independent forensic accountant. Pakistan have only hosted two ODI series - against Bangladesh and Zimbabwe - and the Asia Cup this year. Security concerns led to the postponement of both Australia's visit and the Champions Trophy, which was to be held in September.
The PCB invited West Indies for two Tests in November, but the tour is yet to be finalised. India are scheduled to tour Pakistan early next year for a full series.
© ESPN Sports Media Ltd.
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