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August 2, 2012
The Sri Lanka Premier League (SLPL) will be broadcast to a global audience via Youtube, SLC president Upali Dharmadasa confirmed on Thursday, with all 24 matches to be streamed on an official SLPL channel.
The move to stream the tournament on Youtube had been initiated by Somerset Entertainment Ventures, who are handling the marketing and operations of the SLPL. "It was an idea that was brought to us, and we approved it because it gives the tournament the benefit of reaching more cricket fans around the world," Dharmadasa said.
ESPN Star Sports* hold the broadcast rights to the SLPL and will be screening the tournament in Sri Lanka, India, Bangladesh and Pakistan, as well as in a host of other South and South East Asian countries.
The SLPL begins on August 11, and will see seven franchises competing over three weeks. The final is scheduled for August 31.
*ESPN STAR Sports is a 50:50 joint venture between Walt Disney (ESPN, Inc.), the parent company of ESPNcricinfo, and News Corporation Limited (STAR)
Andrew Fernando is ESPNcricinfo's correspondent in Sri LankaFeeds: Andrew Fidel Fernando
© ESPN Sports Media Ltd.
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