Apollo Tyres replaces Dream 11 as India team sponsor
The India men's and women's teams are currently playing international cricket without a team sponsor
ESPNcricinfo staff
16-Sep-2025
India are playing the Asia Cup without a team sponsor • Associated Press
Apollo Tyres has replaced Dream 11 as the lead sponsor of the Indian cricket teams, the BCCI announced on Tuesday.
The board's new sponsorship deal with Apollo is for two and a half years and will run until March 2028. It is worth Rs 579 crore (US$ 65.7 million approx), according to a PTI report.
"The new partnership, secured after a rigorous bidding process, represents a substantial increase in sponsorship value, signifying the immense and growing commercial appeal of Indian cricket," the BCCI said in a statement.
The BCCI needed a new lead team sponsor after the Indian government passed the Promotion and Regulation of Online Gaming Bill 2025 in August banning real-money gaming, which was Dream 11's core business, forcing them to withdraw from their contract.
The men's team is currently playing the Asia Cup in the UAE without a sponsor and so is the women's team in their ongoing bilateral ODI series against Australia.
Dream11 had a US$ 44 million (INR 358 crore approx.) deal with the BCCI for the period 2023 to 2026 before they pulled out. On September 2, the BCCI began the process to secure a new sponsor by releasing an invitation for expression of interest for the lead sponsorship rights and the deadline to submit a bid was September 16. The BCCI had specified that alcohol brands, betting or gambling services, cryptocurrency, online money gaming, tobacco brands, or any product or service likely to "offend public morals such as, including but not limited to, pornography" were not eligible to submit a bid to become the team sponsor.