The new discovery of cricket

It may well be that the revolutionary Sony coverage is yet another fantasy, which has the power to enamour and also infuriate. We have already seen that the success of Sony’s entertainment focused cricket programming has led other Indian news and even sports channels to replicate the same model. In fact, the strategy—special programming with women anchors and other innovative attractions have become the standard way of covering cricket in India. With cricket across the world in need for infusion of new innovations, it is only a matter of time before it becomes the global norm.