December 10, 2005


Getting shirty

Martin Williamson

You know that you've hit the big time when you start selling replica shirts, as is the case in Bermuda.

Replica shirt sales have never been truly big business in Bermuda in terms of national strips, with the majority of owners of such merchandise – in both football and cricket – those who have represented their country at one level or another. The trend first began when Premier Alex Scott started wearing both replica shirts and caps at various cricket-related Press conferences and ceremonies.

One can think of other national leaders who boards would pay not to wear their replica shirts for fear of causing a nationwide slump in sales ...


Martin Williamson is executive editor of ESPNcricinfo and managing editor of ESPN Digital Media in Europe, the Middle East and Africa

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Martin Williamson
Executive editor Martin Williamson joined the Wisden website in its planning stages in 2001 after failing to make his millions in the internet boom when managing editor of Sportal. Before that he was in charge of Sky Sports Online and helped launch and run Sky News Online. With a preference for all things old (except his wife and children), he has recently confounded colleagues by displaying an uncharacteristic fondness for Twenty20 cricket. His enthusiasm for the game is sadly not matched by his ability, but he remains convinced that he might be a late developer and perseveres in the hope of an England call-up with his middle-order batting and non-spinning offbreaks. He is now managing editor of ESPN EMEA Digital Group as well as his Cricinfo responsibilities.

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