July 20, 2009

The sweet smell of summer

Martin Williamson

The Sunday Times notes that the Ashes summer is being celebrated by tourism body VisitEngland unleashing a series of new perfumes on the world “to capture the essence of the country”. Among those is one called “Cricket Ball”. The marketing blurb does not mention if this odour de ball is of the brand-new-out-of the-paper version or the flogged-all-round-the-park-for-80-overs variety. Cricinfo’s reviewers will be down to Boots for samples as soon as the Lord’s Test ends.

Martin Williamson is executive editor of ESPNcricinfo and managing editor of ESPN Digital Media in Europe, the Middle East and Africa

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