Indian Premier League May 20, 2010

Ad overkill puts off IPL viewers

Tariq Engineer
28

The IPL has an enviable track record in maximising ad revenue by creating, and selling, space. However, a new survey by leading global ad agency Dentsu Media suggests the league may have been guilty of overkill - especially in selling ad space during overs, a new practice which, the survey finds, hasn't gone down well with fans - or, indeed, former India cricketers.

Two former India captains have recently come out strongly against these ads. "I am shocked to see the way IPL has devised new ways of making money," Bishan Singh Bedi said. "I believe the board has enough in its coffers to run a show like the IPL without ads between deliveries." Ajit Wadekar called it a "brilliant exposure" for the advertiser but not good for the viewers who want to enjoy uninterrupted cricket. "I am sure even the commentators are bothered when the live feed is cut just when they are discussing or explaining something related to the game."

"The clutter on IPL is very heavy," Naresh Gupta, head of strategic planning at Dentsu Marcom, said. "Brands will have to find ways to stand out in this clutter."

The good news is that, in its third season, the IPL reached 142 million viewers in India, up from 102 million in 2008, according to television ratings agency TAM. The bad news is overall Television Ratings Points (TRPs), a function of the number of viewers and the time spent watching, was effectively stagnant (4.7 to 4.5). The IPL may have grown its audience, but those watching did so for a shorter period of time.

The IPL's long-term success depends, apart from the TV and sponsorship deals, on a substantial and committed fan base and the trick is to balance the lucrative airtime with what the fans want. Convincing fans to stay involved is, therefore, the name of the game. A game that the survey by Dentsu - which has been tracking the IPL since its first season - suggests the IPL is yet to master.

The agency produces a pre-IPL study to analyze factors driving fandom, and a post-IPL study measuring fan engagement; this year's engagement study was conducted during the last two weeks of IPL 2010 (April 10 to April 25) and shows how far the still fledgling league has to go to capture the hearts and minds of its fans.

Dentsu looked at the engagement levels of those between the ages of 15 and 30, a key demographic according to Sanjoy Chakrabarty, CEO of Dentsu Media, because it is the biggest consumer of sport and therefore a key target audience of most brands who advertise through cricket.

The results indicate advertisers and sponsors have little reason to cheer this season. While 51% of respondents got the names of the brands that dot the teams' jerseys wrong, more than a quarter (26%) couldn't recall even a single brand.

As for the ads on TV, only a fifth of the respondents (20%) remembered any of the much-maligned mid-over ads, which were introduced this season by re-packaging the time gained from the shortened strategic time-outs.

Other ads fared the same: while 38% remembered the ads traditionally run between overs, the commercials that flashed on the side of the screen during play, like strangers sneaking into a photograph, were retained by just 9% of the group.

The report accompanying the survey is clear on what's wrong. "Instead of ads that seem to irritate viewers as they interfere with the flow of the game and thus create a negative image in the mind of the viewers, ads that continue without disrupting the game like boundary boards should be looked into," it says.

A substantial part of the IPL revenue stream is from the entertainment sector and, while this has brought in revenues, it seems to have weakened the brand's sporting quotient - 26% said they view the IPL purely as entertainment. The study quotes one respondent saying "I watch the IPL for entertainment but if there is a better substitute, then I am ready to switch."

One component was IPL Nights, a show on MTV based on the now controversial after-match parties. A lot of trouble for nothing, it seemed - 80% of the respondents said they hadn't watched the show and thought the parties could affect the player's performances on the field. The responses look prescient in the wake of India captain MS Dhoni's comments on the parties affecting the players' performances at the ICC World Twenty20. The parties' future is unclear with the league's interim chairman Chirayu Amin saying it would be stopped next year though it is protected by a formal contract.

To solve these problems, the report states "care should be taken to build the brand and ensure credibility instead of just maximizing revenue. In order to hold onto its traditional viewers, IPL must keep on innovating regularly and enhance the overall experience of watching cricket."

Meanwhile over half the respondents (52%) said their loyalty to a team was based on who their favourite cricketer played for. This could conceivably mean fans in Mumbai switching their loyalty to Pune, should Sachin Tendulkar move to the Sahara Pune Warriors. Likewise loyalties could switch with any of the other team changes expected at the next player auction. And that, more than any other result of the survey, could affect the franchises' bottom lines.

Tariq Engineer is a senior sub-editor with Cricinfo

Comments have now been closed for this article

  • SatyaKrishna on May 21, 2010, 18:36 GMT

    Why are ppl crying on ads being telecast? They are the main reason why IPL is running successful. But one has to accept mid-over commercials is crossing the line to much. Instead of putting more number of ads at the current cost for a slot, why don't you increase the price for ad slots and confine them to just the over and wicket breaks?

  • Avradeep on May 21, 2010, 16:53 GMT

    @CricEshwar - "For people who boast about not interested in IPL, stay away from those articles as well"

    Well - i think u have got it wrong - die hard Indian cricket fans cannot stay out of IPL becoz - u have seen the after effect in two consecutive world championship tournaments and also the Champions trophy.

    and regarding the money matters: Do any other leagues arund the world not involve money?? Aren't there sporting events which are far more cash rich than the IPL?? Do u not follow them? and tell me - do they mess so much with viewing experience?

  • on May 21, 2010, 15:56 GMT

    It's funny report talks about "Traditional Fan" :). IPL already has traditional fans that it can risk putting off? Good report though as it might help wake up IPL managers. Hopefully Lalit Modi will spend his skills in popularising F1 and may be do something for Indian Football or Hocky while some administrators who do have at least some clue about cricket as well, along with business, will balance out sport and revnue in IPL. If not, I'll be happy to see IPL going ICL way.

  • CricEshwar on May 21, 2010, 12:56 GMT

    Everything is always about money. IPL is not a charity and will continue to do what it has been doing. No blaming anyone on this. If its not for the ads or the money, the tournament wouldn't have happened. For people who boast about not interested in IPL, stay away from those articles as well.

  • Avradeep on May 21, 2010, 9:15 GMT

    I am putting forward a question to everyone. What are the positive contributions of IPL to indian cricket?

    My take - in brief below

    1) How many times have you seen Yousuf Pathan, Murali Vijay, Robin Utthappa, Ravindra Jadeja etc give world class bowlers a nightmare in tracks that slightly deviate from the definition of "FLAT". One can argue Suresh raina, Dhoni, Yuvraj does so. But the point is - even before IPL 1 we knew and have been demonstrated of their abilities.

    2) What about bowlers? A terible Ishant, a fatigued Zaheer and Nehra and let alone the RPs, Balajis, Irfaans and Sreesanths. 14 matches of merciless flat track hitting - does it not demoralize the bowler psychologically?

    3) The biggest bane - bits and pieces and cricketers creeping into the indian team due to IPL.

    4) 2 consecutive IPLs have resulted in Sehwag(unarguably out best match winner) out of world cup due to injury.

    I feel that IPL is a media circus and an aberration in terms cricketing quality. Others??

  • CSK-FAN on May 21, 2010, 9:02 GMT

    "Count me in" :- I hate ads resizing screens and disturbs the rythem of spirit of watching. Guess, we should rather stop talking like this and sign up for channels with lesser ads.I wonder if we got one!--- Let me know if you guys ever knew one i sign it today!

  • dcrcb on May 21, 2010, 8:57 GMT

    nice article. believe me, its more comfortable to follow ipl on cricinfo rather than watching it and suffering from headache. in 2009,they introduced time-outs. now its simply impossible to tolerate those mid over commercials. dont know, what awaits for us in the next year !!!!!!!!!!!!!!

  • mezrg on May 21, 2010, 7:45 GMT

    Oh Yeah - this was so irritating.. How can anyone expect to get new audience to cricket if they continue to disrupt the game and most important commentaries on how and why things happen ?? I have also noticed that when ever the coverage comes on SetMax it is rubbish. First of all, it's not a full time sports channel and I guess this is the only time they make money. I think the ICC themselves should take a stance on adverts and ensure that it does not interrupt the quality of viewing of the game. If they are worried about crowd turnover, there are other measures to take as restricting the feed (or delay) in the area of play etc. But this does not mean that the cricket lovers who cannot reach the stadium should pay for the Cable TV channel and in the process also watch rubbish advertisements.

  • bhusaranga on May 21, 2010, 7:24 GMT

    Great report. Everything too much always ugly. I switched to youtube for less AD.

  • on May 21, 2010, 6:44 GMT

    Hilarious! They needed a survey to find that out. So I guess this study confirms that one of IPL's objectives is to get users to remember jersey sponsors. Since they are trying to fit IPL into the pure entertainment category, aligning it with the comedy/satire genre might be a good way forward. :-)

  • SatyaKrishna on May 21, 2010, 18:36 GMT

    Why are ppl crying on ads being telecast? They are the main reason why IPL is running successful. But one has to accept mid-over commercials is crossing the line to much. Instead of putting more number of ads at the current cost for a slot, why don't you increase the price for ad slots and confine them to just the over and wicket breaks?

  • Avradeep on May 21, 2010, 16:53 GMT

    @CricEshwar - "For people who boast about not interested in IPL, stay away from those articles as well"

    Well - i think u have got it wrong - die hard Indian cricket fans cannot stay out of IPL becoz - u have seen the after effect in two consecutive world championship tournaments and also the Champions trophy.

    and regarding the money matters: Do any other leagues arund the world not involve money?? Aren't there sporting events which are far more cash rich than the IPL?? Do u not follow them? and tell me - do they mess so much with viewing experience?

  • on May 21, 2010, 15:56 GMT

    It's funny report talks about "Traditional Fan" :). IPL already has traditional fans that it can risk putting off? Good report though as it might help wake up IPL managers. Hopefully Lalit Modi will spend his skills in popularising F1 and may be do something for Indian Football or Hocky while some administrators who do have at least some clue about cricket as well, along with business, will balance out sport and revnue in IPL. If not, I'll be happy to see IPL going ICL way.

  • CricEshwar on May 21, 2010, 12:56 GMT

    Everything is always about money. IPL is not a charity and will continue to do what it has been doing. No blaming anyone on this. If its not for the ads or the money, the tournament wouldn't have happened. For people who boast about not interested in IPL, stay away from those articles as well.

  • Avradeep on May 21, 2010, 9:15 GMT

    I am putting forward a question to everyone. What are the positive contributions of IPL to indian cricket?

    My take - in brief below

    1) How many times have you seen Yousuf Pathan, Murali Vijay, Robin Utthappa, Ravindra Jadeja etc give world class bowlers a nightmare in tracks that slightly deviate from the definition of "FLAT". One can argue Suresh raina, Dhoni, Yuvraj does so. But the point is - even before IPL 1 we knew and have been demonstrated of their abilities.

    2) What about bowlers? A terible Ishant, a fatigued Zaheer and Nehra and let alone the RPs, Balajis, Irfaans and Sreesanths. 14 matches of merciless flat track hitting - does it not demoralize the bowler psychologically?

    3) The biggest bane - bits and pieces and cricketers creeping into the indian team due to IPL.

    4) 2 consecutive IPLs have resulted in Sehwag(unarguably out best match winner) out of world cup due to injury.

    I feel that IPL is a media circus and an aberration in terms cricketing quality. Others??

  • CSK-FAN on May 21, 2010, 9:02 GMT

    "Count me in" :- I hate ads resizing screens and disturbs the rythem of spirit of watching. Guess, we should rather stop talking like this and sign up for channels with lesser ads.I wonder if we got one!--- Let me know if you guys ever knew one i sign it today!

  • dcrcb on May 21, 2010, 8:57 GMT

    nice article. believe me, its more comfortable to follow ipl on cricinfo rather than watching it and suffering from headache. in 2009,they introduced time-outs. now its simply impossible to tolerate those mid over commercials. dont know, what awaits for us in the next year !!!!!!!!!!!!!!

  • mezrg on May 21, 2010, 7:45 GMT

    Oh Yeah - this was so irritating.. How can anyone expect to get new audience to cricket if they continue to disrupt the game and most important commentaries on how and why things happen ?? I have also noticed that when ever the coverage comes on SetMax it is rubbish. First of all, it's not a full time sports channel and I guess this is the only time they make money. I think the ICC themselves should take a stance on adverts and ensure that it does not interrupt the quality of viewing of the game. If they are worried about crowd turnover, there are other measures to take as restricting the feed (or delay) in the area of play etc. But this does not mean that the cricket lovers who cannot reach the stadium should pay for the Cable TV channel and in the process also watch rubbish advertisements.

  • bhusaranga on May 21, 2010, 7:24 GMT

    Great report. Everything too much always ugly. I switched to youtube for less AD.

  • on May 21, 2010, 6:44 GMT

    Hilarious! They needed a survey to find that out. So I guess this study confirms that one of IPL's objectives is to get users to remember jersey sponsors. Since they are trying to fit IPL into the pure entertainment category, aligning it with the comedy/satire genre might be a good way forward. :-)

  • oldworldcat on May 21, 2010, 6:43 GMT

    Maxx mobile "Time Out", Karbonn "Kamaal Katch", Citi "Moment of Success", Kingfisher "Fairplay Award".

    Watch out for Hero Honda "Four", Reliance "Not Out", Pepsi "LBW", Coca-cola "Cheer girls", ICICI Bank "Ravi Shastri" (this comment is sponsored by ICICI Bank) etc etc etc in the next edition. Appears sarcastic but I firmly believe IPL organizers make sure it will happen. Viewership or money from ad's? IPL will definitely go for money only.

  • crictonite on May 21, 2010, 6:03 GMT

    Next season, have fun watching a commercial withing a commercial, IPL fans. I'm glad I'm not one.

  • on May 21, 2010, 5:44 GMT

    Excellent review material. Worth a read...

  • on May 21, 2010, 1:41 GMT

    I remember almost every ad, not just because it annoyed me but also because of the poor quality of most ads. Thanks to Modi, I'm never going to buy a Maxx mobile, a Micromax mobile or a Karbonn mobile or for that matter never am I eating a Nestle Crunch again because of how much they messed with my viewing experience. The cherry on top was that godforsaken MRF blimp but I will support MRF because of its long association with quality cricketers and quality cricket( read : Lara, Sachin, Waugh) .You see, the advertisement should respect the fan and the sport, not turn it into a circus. The jerseys should be neat and should have ONE title sponsor. Who doesn't associate ManU with AIG or Arsenal with Fly Emirates? The IPL's got to respect cricket AND the respect for cricket, only then will everyone be happy. It's a great idea, but it almost shames the game sometimes.

  • on May 21, 2010, 0:43 GMT

    Whenever I watched live ipl on tv, I made sure sound was muted and I've not brought anything that was advertised during the match...

  • on May 20, 2010, 17:53 GMT

    i hate the new ads that keep re sizing the screen inbetween deliveries .. all the channels have started showing such ads inbetween deliveries .. just see the pathetic coverage we had for the T20 WC .. i have stopped watching cricket like before on television .. its more like we are seeing ads as the main program and cricket is somewhere there .. very disappointed hopefully some legal action can be taken against all these sports channels so they show us matches without any sort of ad inbetween deliveries ... neo cricket is the worse as they keep resizing the screen with ads virtually inbetween every ball ...

  • srini1088 on May 20, 2010, 17:43 GMT

    I read someone askin to remove ranji trophy and base the domestic strucutre on franchises...please tat ll mark the end of indian cricket.....ranji trophy accordin to me is a very strong base for domestic players to actually develop...if u want cricketers of Sachin or gavaskar or rahuls class its ranji trophy which ll produce...if u are satisfied with yusuf pathan and jadeja then no worries ipl ll do it

  • swarooprao on May 20, 2010, 17:10 GMT

    It shows how accustomed Indians have gotten to seeing ads between overs and even at the fall of a wicket. I am a huge fan of cricket, currently residing in India after living for several years in the US. There are rumors that the only reason I moved back is that I could watch live cricket in the stadium. Anyway, IPL and Indian TV in general can learn a lot from TV in the US. Sure, there's a sickening number of ads there, especially during movies, but during sports broadcasts, we are allowed to watch coaches talking to their teams during timeouts, replays, etc. Here, the second that a wicket falls, the camera cuts to an ad; and an ad that we've watched dozens of times that day. Companies should realize that the only effect it will have on watchers like me is that I will make it a point to avoid buying the product that is being advertised. People have completely forgotten the main objective of the viewers is to watch cricket, not ads.

  • GlobalCricketLover on May 20, 2010, 16:10 GMT

    The biggest crime is to show ads before they show the replay of a wicket. Now a days if there is a 4 or 6 or a wicket on the last ball of any over, you have no choice but to wait for the flurry of annoying ads to finish and hope that the broadcaster replays the event! ESPN/Starsports is the worst of the lot i have been watching. It's really silly to think that the viewers will remember the products when there are tons of those thrown on to you in such short time. Why not this greedy broadcasters charge more money per second and cut down on the number of ads? Or even better, why not they offer paid ad-free services so people like me directly give them the money for allowing us to watch what is important, the game!

    if the broadcaster wants money they can very well ask the viewers and not just product companies!

  • edwinjoseph on May 20, 2010, 15:05 GMT

    That (mid over ads) was a serious carbuncle on the face of cricket broadcast.The IPL's gotta devise better money making strategies.One suggestion is to revamp the domestic structure and make it revolve around the eight (now 10) teams playing the IPL.I mean who in this country watches the Ranji trophy/ Duleep Trophy matches (except for selectors n a few birds flying past the playing grounds).Make IPL the the real premier league or the top league for which several other teams playing in secondary leagues contend for position.Bring in Promotion/Relegation system.Not only T20 extend the idea of such teams(not the league) to domestic test cricket/ODIs.

  • on May 20, 2010, 14:53 GMT

    Rightly so, IPL which was blindly following the orders of Mr.Modi who was more interested in money-making than cricket, this was evident back last year when the strategic time-out was introduced just to sneak in few commercials. This time though the overall time of the time-out was reduced but it was required to take it twice both innings(even if meant 1 run to win after the 16th over was bowled) which attracted a sponsor for it . Karbonn kamaal catch and the Maxx time-out , these don't only disturb the viewer but give an impression on the the league of how it tried every possible way of earning money. IPL really disappointed the fans this year.

  • skarthikeyan85 on May 20, 2010, 14:38 GMT

    Nice capture. Hope the IPL bosses are listening. The mid-over add is a real killer. The ICC T20 World cup viewing experience was much better.

  • Percy_Fender on May 20, 2010, 14:25 GMT

    Personally, I watch the IPL matches mostly for cricket and to see how Indian players measure up with the many illustrious stars they rub shoulders with. The knowledge that they are playing mostly on flat tracks in India-- unlike the last time--is there at the back of mind. But I make adjustments for that. The belief that the resounding success of the IPL has more to do with the cheergirls and the parties, is a sorry fallacy. These things matter only for the likes of Lalit Modi, who I suspect, never played a game in his life. I believe that most people who love their cricket have the same view as myself. Like I say to myself, well if these things are there as well, why not. It does'nt however distract me from the primacy of cricket. So it is for the ads which keep popping up. They actually disgust me and I hardly pay attention to see which product is being marketted. For me they are all the same. More disgusting is the between ball bumph that we are forced to see.

  • VipulPatki on May 20, 2010, 14:09 GMT

    I hope if not the viewers, this report will convince IPL authorities that there is a very thick and clear line between cricket and mindless entertainment. As much the mid-over ads irritated us, we shouldnn't forget that the quality of the ads themselves was quite pathetic. Akshay Kumar's brainless laughter still haunts me and I would really like an honest answer about the number of people who were actually fooled into playing oongli cricket. To improve viewership may be they can try preparing bouncy pitches and increase ground size next time.

  • Hoggy_1989 on May 20, 2010, 13:18 GMT

    Its taken them this long to figure out there's too many ads in the IPL games on TV? 5 minutes into Game 1 of this season and I was sick of it...thus not watching another game all season. In my opinion, the current form of presenting IPL does not constitute cricket, its just 3.5 hours of ads and if you look really hard...you might see a cricket game going on.

  • Abaa on May 20, 2010, 13:07 GMT

    A silly survey was done to figure this out ??? Ha how lame ...

  • Shreyas_Sinkar on May 20, 2010, 12:53 GMT

    Finally someone has raised this issue.It was so frustrating as a viewer to watch those ads during overs.To earn money is a good thing but to earn it in such a manner is greediness.

  • boris6491 on May 20, 2010, 12:53 GMT

    Advertising is now very much a part of cricket, and all viewers, although begrudgingly like myself, need to accept it and move on. Though, the results from this survey just serve to further underline what I thought during the IPL. I love cricket, but even my love of cricket could not suppress my frustration towards the ludicrous excess advertising which seemed to fill every passing, extra second available. I can understand advertising breaks between overs, boundary boards and even sight screen advertising, but to have the big screen advertise in the MIDDLE of an over is taking it to a new level. Undoubtedly, the IPL is commercial cricket. There is however a limit which the organisers need to observe. The league makes enough money as it is, ironically, most of it not from advertising but rather from selling television rights. I love cricket and relish the IPL. But a repeat of last season's advertising cluster will certainly reduce my willingness to stay up late to watch it.

  • No featured comments at the moment.

  • boris6491 on May 20, 2010, 12:53 GMT

    Advertising is now very much a part of cricket, and all viewers, although begrudgingly like myself, need to accept it and move on. Though, the results from this survey just serve to further underline what I thought during the IPL. I love cricket, but even my love of cricket could not suppress my frustration towards the ludicrous excess advertising which seemed to fill every passing, extra second available. I can understand advertising breaks between overs, boundary boards and even sight screen advertising, but to have the big screen advertise in the MIDDLE of an over is taking it to a new level. Undoubtedly, the IPL is commercial cricket. There is however a limit which the organisers need to observe. The league makes enough money as it is, ironically, most of it not from advertising but rather from selling television rights. I love cricket and relish the IPL. But a repeat of last season's advertising cluster will certainly reduce my willingness to stay up late to watch it.

  • Shreyas_Sinkar on May 20, 2010, 12:53 GMT

    Finally someone has raised this issue.It was so frustrating as a viewer to watch those ads during overs.To earn money is a good thing but to earn it in such a manner is greediness.

  • Abaa on May 20, 2010, 13:07 GMT

    A silly survey was done to figure this out ??? Ha how lame ...

  • Hoggy_1989 on May 20, 2010, 13:18 GMT

    Its taken them this long to figure out there's too many ads in the IPL games on TV? 5 minutes into Game 1 of this season and I was sick of it...thus not watching another game all season. In my opinion, the current form of presenting IPL does not constitute cricket, its just 3.5 hours of ads and if you look really hard...you might see a cricket game going on.

  • VipulPatki on May 20, 2010, 14:09 GMT

    I hope if not the viewers, this report will convince IPL authorities that there is a very thick and clear line between cricket and mindless entertainment. As much the mid-over ads irritated us, we shouldnn't forget that the quality of the ads themselves was quite pathetic. Akshay Kumar's brainless laughter still haunts me and I would really like an honest answer about the number of people who were actually fooled into playing oongli cricket. To improve viewership may be they can try preparing bouncy pitches and increase ground size next time.

  • Percy_Fender on May 20, 2010, 14:25 GMT

    Personally, I watch the IPL matches mostly for cricket and to see how Indian players measure up with the many illustrious stars they rub shoulders with. The knowledge that they are playing mostly on flat tracks in India-- unlike the last time--is there at the back of mind. But I make adjustments for that. The belief that the resounding success of the IPL has more to do with the cheergirls and the parties, is a sorry fallacy. These things matter only for the likes of Lalit Modi, who I suspect, never played a game in his life. I believe that most people who love their cricket have the same view as myself. Like I say to myself, well if these things are there as well, why not. It does'nt however distract me from the primacy of cricket. So it is for the ads which keep popping up. They actually disgust me and I hardly pay attention to see which product is being marketted. For me they are all the same. More disgusting is the between ball bumph that we are forced to see.

  • skarthikeyan85 on May 20, 2010, 14:38 GMT

    Nice capture. Hope the IPL bosses are listening. The mid-over add is a real killer. The ICC T20 World cup viewing experience was much better.

  • on May 20, 2010, 14:53 GMT

    Rightly so, IPL which was blindly following the orders of Mr.Modi who was more interested in money-making than cricket, this was evident back last year when the strategic time-out was introduced just to sneak in few commercials. This time though the overall time of the time-out was reduced but it was required to take it twice both innings(even if meant 1 run to win after the 16th over was bowled) which attracted a sponsor for it . Karbonn kamaal catch and the Maxx time-out , these don't only disturb the viewer but give an impression on the the league of how it tried every possible way of earning money. IPL really disappointed the fans this year.

  • edwinjoseph on May 20, 2010, 15:05 GMT

    That (mid over ads) was a serious carbuncle on the face of cricket broadcast.The IPL's gotta devise better money making strategies.One suggestion is to revamp the domestic structure and make it revolve around the eight (now 10) teams playing the IPL.I mean who in this country watches the Ranji trophy/ Duleep Trophy matches (except for selectors n a few birds flying past the playing grounds).Make IPL the the real premier league or the top league for which several other teams playing in secondary leagues contend for position.Bring in Promotion/Relegation system.Not only T20 extend the idea of such teams(not the league) to domestic test cricket/ODIs.

  • GlobalCricketLover on May 20, 2010, 16:10 GMT

    The biggest crime is to show ads before they show the replay of a wicket. Now a days if there is a 4 or 6 or a wicket on the last ball of any over, you have no choice but to wait for the flurry of annoying ads to finish and hope that the broadcaster replays the event! ESPN/Starsports is the worst of the lot i have been watching. It's really silly to think that the viewers will remember the products when there are tons of those thrown on to you in such short time. Why not this greedy broadcasters charge more money per second and cut down on the number of ads? Or even better, why not they offer paid ad-free services so people like me directly give them the money for allowing us to watch what is important, the game!

    if the broadcaster wants money they can very well ask the viewers and not just product companies!