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A home away from home

Why Pakistan need to seriously consider the option of playing their home series overseas

David Furrows

January 26, 2009

Comments: 34 | Text size: A | A



There's no getting away from the fact that the security issue has made Pakistan unattractive to touring teams © AFP
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It's the end of January 2007. India and Pakistan have both just completed 2-1 Test series defeats in South Africa. The ageing Indian side won the First Test convincingly and then fell apart, while the young Pakistan team was competitive right through to the last day of a low-scoring series. If anything the Pakistanis look to have a brighter future, with only Inzamam-ul-Haq and Shoaib Akhtar nearing retirement. Salman Butt, Shoaib Malik and Umar Gul missed the series.

Across the Indian Ocean, Australia has just swept the Ashes 5-0, but has lost Shane Warne, Glenn McGrath, Justin Langer and Damien Martyn to retirement, and seems to be facing the imminent loss of Adam Gilchrist and Matthew Hayden. It looks as if world cricket will soon be entering a new phase in which Australia, South Africa, India and Pakistan will be pretty evenly matched.

Leap forward two years and we instead find that cricket has split into two tiers. The Big Four of India, Australia, South Africa and England now have most of the money and play one another endlessly, while Pakistan, Sri Lanka, and to a lesser extent West Indies and New Zealand, have joined Bangladesh in near-oblivion, consigned to empty calendars interspersed with the odd two-match Test series. The split mirrors club football, where pay TV income has ensured that a Big Four of English clubs now dominates.

The two tiers are defined by the relative financial muscle of the cricket boards, but as the Big Four play one another, their players become more experienced and technically skilled, while players from the other countries stagnate. The rich get richer.

By Easter 2009, Australia will have played home and away series against both South Africa and India in the space of just 16 months. In stark contrast, Pakistan did not play a single Test match in 2008, with the result that its team is falling apart as the young players fail to develop their skills and the older players defect to the ICL.

Mitchell Johnson and Sohail Tanvir made their Test debuts within a fortnight of one another in November 2007. Johnson now has 78 wickets and 439 runs from 18 Tests, including two five-wicket bags and two fifties. Tanvir has five wickets and 17 runs from two Tests. Johnson now is a proven Test player, while Tanvir remains a novice.

Pakistan now stands at the edge of a precipice. Its players are not developing because they are not playing competitive cricket, while the PCB is financially crippled by its inactivity. Meanwhile the public is starved of international cricket on TV and is reduced to following the Lahore Badshahs in the ICL. An entire generation of young players, including the likes of Butt, Malik, Tanvir, Gul and Danish Kaneria, is going nowhere.

National pride and misplaced optimism have led the PCB to persist with trying to schedule home series in Pakistan. Over the last few years what series there have been have been getting shorter, and as people in western countries increasingly link Pakistan with the Afghan situation, there is an increasing reluctance for western players with young families to even consider visiting. The South Africans made it clear when the 2008 Champions Trophy was cancelled that they considered the situation to have deteriorated in the few months since their previous visit.

The outcome is that no one is touring and Pakistan's calendar is as empty as Zimbabwe's. Again, the blame can be attributed to the failure of the previous PCB to programme visits, but the current ICC Future Tours Programme has introduced the concept of two-Test series, and virtually every country in the world has taken this as a licence to shorten its visits to Pakistan. Shorter tours offer obvious advantages in terms of reduced insurance premiums and better player morale - not to mention that tours to Pakistan are never lucrative for the visitors. The upshot is that in recent years the Big Four have all played twice as many Tests as Pakistan, and even Bangladesh is now playing more.

For Pakistan this isolation marks the start of a very damaging cycle. New Zealand has shown graphically what happens if you fill your calendar with one-day and Twenty20 series, with the odd two-Test series in between. The players develop poor techniques and perform badly, with the result that they are even less in demand for long tours and are ill-equipped to perform on unfamiliar pitches.

 
 
Pakistan could schedule a "home" series against either of Australia, South Africa, New Zealand and West Indies in England every summer, and given that the full tour to England has always been the most lucrative revenue earner for those boards - in part because those countries have large populations resident in England - they may even consider four- or five-Test series
 

So what options are there for Pakistan?

The first is to persist with trying to schedule home series in Pakistan. The calendar then will be largely empty, with only the non-white countries scuttling in and out for short two-Test series. Home Tests in Pakistan are traditionally played in virtually empty stadia, so it is difficult to see who the target audience is in this arrangement. There is an argument that larger crowds might attend Tests in smaller centres like Multan, but of course that entails even more discomfort for visiting teams and would probably further discourage them from visiting. This option means more of the same: playing fewer than half as many Tests per years as the Big Four and generating far less than half the revenue. This would effectively consign Pakistan to the second tier for the foreseeable future.

The second option is to schedule home series in empty stadia in Abu Dhabi, Dubai, Sharjah or Malaysia. The crowds and gate receipts would be minimal, and as we saw in 2002-03, when Australia used high-tech ice vests to cope with the heat, the opposition would be at least as at home in the conditions. Besides, Pakistan's best pace bowler is barred from entering the UAE.

The third option is far more compelling because it offers potential entry to the Big Four club. It involves long-term planning to host series in other Test-playing countries, both during the remaining 58 months of Pakistan's existing TV-rights contract and beyond that time. Pakistan could play most of its "home" series in England, scheduling Test matches on days in summer when England is not playing home Tests. There is little cricket overseas at that time of year, and so the boards of the opposing countries are likely to see this as a potential revenue earner. Headingley, Old Trafford and The Oval would offer substantial gate receipts due to the local Pakistani diaspora.

In England this year - one where they host the Ashes and the World Twenty20 - there are at least 30 unused international-free days in the middle of the season. Any other year would be even more wide open.

The TV rights would be a key factor in the viability of playing "home" Tests in England. The current rights were sold for five years to Ten Sports, but clearly in the expectation of an average of only a single two-Test series per year. The value of rights for matches hosted in England would be far higher, in part because the "away" boards would be amenable to making longer tours, and also because of the peculiar demographics of British TV viewers. Of course, there may be potential complications to do with Sky's deal with the ECB, but a solution can be worked out, especially considering neutral Tests are an idea the ECB is itself considering.

In the world of British pay TV, football is everything, not least because summer sports such as golf and tennis are of little interest, except to the highest social demographic. Wimbledon gets decent viewership figures but the French Open a fortnight earlier attracts little notice. Cricket has considerably more appeal to the British public than golf, athletics or tennis. With football effectively out of season from the end of April to the end of August, Sky and Setanta struggle to fill their schedules. And it surely would not be too complex or expensive to use the same equipment and facilities that are used to televise existing international cricket in England for matches that are deliberately scheduled not to clash.



West Indies has been a favourite with England fans. What better place for Pakistan to play England? © Getty Images
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There are now eight Test grounds in the UK, but with Lord's usually hosting two Tests per summer, inevitably two or three counties miss out on hosting an England Test every year. Pakistan's home Tests could be a lucrative consolation for those venues.

Pakistan could schedule a "home" series against either of Australia, South Africa, New Zealand and West Indies in England every summer, and given that the full tour to England has always been the most lucrative revenue earner for those boards - in part because those countries have large populations resident in England - they may even consider four- or five-Test series.

The PCB could also schedule an additional annual home series against one of India, Sri Lanka, Bangladesh and England elsewhere. India, Sri Lanka and Bangladesh have a similar need to develop their players' techniques on fast and bouncy wickets to prepare for when they tour Australia and South Africa, so where better to schedule series against those teams than in South Africa? If India has a four-Test series away to Australia in the New Year, they would be far better prepared if they were coming off three Tests against Pakistan in South Africa before Christmas.

Series against India would attract lucrative TV rights and sponsorship wherever they occur, whereas matches against Sri Lanka and Bangladesh have limited appeal. Those series could be viewed as player-development opportunities and scheduled for smaller centres like East London, Bloemfontein and Potchefstroom, where the novelty of international cricket would at least bring in some crowds.

As for England, the PCB could consider hosting home series against them in Antigua, Barbados and Jamaica. The Barmy Army never shows much desire to visit Pakistan, but if they, and other England fans, could watch the series on the holiday islands of the Caribbean, we would almost certainly find the hotels and stadia packed with English tourists. Not only would the gate receipts be high but the future TV rights would be lucrative too, as Test cricket in the West Indies takes place during prime time in the English evening. The timing and venue offers little for Pakistan's fans, but the income would certainly help the PCB and the players.

Pakistan finds itself at a crossroads. It can persist with trying to host home series in Pakistan or the Middle East, but the outcome will be a mostly empty calendar. The coffers will run dry and the players will continue to depart for lucrative contracts overseas. Alternatively it can take the pragmatic route and host two annual home series, one in England and the other in South Africa or the West Indies. This compromise would fill the PCB's coffers and allow the team to develop its skills. It would also make the cricket boards of England, South Africa and West Indies into important allies. At present no one really wants to tour Pakistan. If the PCB has the courage to move series to desirable and lucrative venues, that reluctance may well disappear.

David Furrows is the former New Zealand correspondent of the Cricketer, Pakistan

© ESPN Sports Media Ltd.

Posted by dar268 on (January 28, 2009, 12:33 GMT)

Interesting article but I'm not convinced. If there isn't to be any more Test cricket in Pakistan why don't they just play twice as many away series. Pakistan playing at home in England is just weird. And anyway, why won't teams play in Pakistan? England were keen enough to return to India after the Mumbai bombing...what's the difference? Money of course.

Posted by Theena on (January 28, 2009, 11:27 GMT)

(contd..)

Because we don't bring in TV revenue. Because we can't match an India or an Australia for gate receipts.

The Future Tours Program is a silly joke.

Posted by Theena on (January 28, 2009, 11:26 GMT)

Pakistan already tried a variation of this idea, did they not? I seem to recall a test match between Aus and Pakistan in Colombo sometime back. Mr. Furrows, I am sure you had the best of intentions in mind when you wrote this, but your article made for depressing reading. Not only did it bring to sharp focus the degree to which cricket is held hostage by the unpredictability of gung-ho geo politics, but sadly, and perhaps avoidably, we are at a stage in the game's development when we have to accept that revenue and cold cash is the priority of every major cricket board - be they among the so-called Big Four or otherwise - and not competitive cricket of the highest standards. It is utterly depressing to know that people like me, loyal Sri Lankan cricket fans, will never know what it means to see our team courted as intensely and as enthusiastically as they deserve or to not be granted an 'icon' status when we play a series against the best opposition. (Contd..)

Posted by chooha1 on (January 28, 2009, 8:38 GMT)

This article is right. Pakistan should atleast play in neutral venues rather than not playing at all!

Posted by tsam on (January 28, 2009, 2:48 GMT)

It is a very good idea which is exactly why PCB won't even consider it. Name one thing the PCB has done right in the recent past. To Hiteshdevilliers: India is the least viable option since (1) even slight deterioration in India-Pakistan political relations would cause opposition to the Pakistani team staying and playing in India, (2) extremists on both sides of the border would be opposed to the idea and (3) the Pakistan team would have no supporters in India. England is most sensible option in my opinion.

Posted by ASH_76 on (January 27, 2009, 23:11 GMT)

LOL!! Tell me your joking..Right? I think England, India and Australia should shift their test venues to Pakistan. Pakistan now have 7 test venues..All world class, It will also allow much needed extra revenue to help develop local starved cricketers. We'll even throw in a Castle four xxxx for you larger loats and cut a very nice deal on the TV revenue deals. Im sure, with the extra revenue coming in the PCB wont get too greedy, say 20%. We'll even allow you the top three to be classed as top tier teams just for good measure! BTW India is a the largest democracy in the world and believes in free trade i.e. foreign ivst, so tell me why is the ICL not recognised? Why isnt the ICL taking legal action against the BCCI, what the hell why arent the players taking up issue of free movement of workers? England players certainly can as their is i believe a EC directive that makes it against the law to stop member countries from placing restrictions on employment, possible action against the ECB

Posted by CurryNCricket on (January 27, 2009, 16:48 GMT)

Excellent article. One more suggestion for PCB. They can always come to North America and play against India or other teams. PCB can arrange rights for their TV broadcasting rights if is legal. We are as thirstier for cricket as Pakistani people. If no wants to go there, they can go North America. ICC should look in to that. US cricket lovers will thrive to see that, trust me.

Posted by Hiteshdevilliers on (January 27, 2009, 16:46 GMT)

I think playing "Home" series at neutral venues is a good idea. But I must ask why it is not possible to play home series in India. Yes, as of now relations between the two countries is strained due to the Mumbai carnage. But things should get back to normal soon as this is something that will never fully be solved. After every terrorist attack in India it is the same process of blaming and finger pointing. But back to the main point. Of the big four you describe, India is the most viable option. India has a vast muslim population which are fans of the Pakistan team. The pitches and conditions are most similar too that in Pakistan and there is just more of a "homely" advantage feel in India as compared to the other three. Of the big four, Pakistan has played most in India since 2004 and with considerable success too. The TV market in India is obviously now the biggest and most influential in world cricket. India is genuinely an option going into the future and it must be considered.

Posted by sam957 on (January 27, 2009, 15:48 GMT)

The article is extremely well written, kudos to David Furrows, and the idea of playing in England certainly provides food for thought, but the main problem in my opinion is that logistically playing outside your country on a regular basis will be very difficult. Firstly, the whole concept of a "home" game is lost, Pakistani cricketers will no longer be as comfortable and familiar with the conditions as they are in Pak.Apart from that if Pakistan does move its matches to England it maybe a very very long time before it gets to play back home, because cricketers will be even less ready to travel to Pak, even if the situation gets better there in a couple of years or so, because foreign boards will know that the Pakistani board has the opportunity to stage the games in England, which is a more viable option for the visiting countries.My point is that once the benchmark has been created, no one will be willing to move back and accept that the situation in Pak is good enough for cricket.

Posted by Farhan166 on (January 27, 2009, 13:17 GMT)

The idea is a load of nonsense. The problem lies with Pakistan Board for being so spineless and apologetic to these countries. If the western countries don't want to come to Pakistan then let them stay where they are. Believe me it is not worth the trouble to beg and plead the arrogant Australian or other teams to visit Pakistan. Nothing is more important than national pride. It is not the least regrettable if players like Andrew Symonds or Michael Clarke don't want to come to Pakistan. Most of the western cricketers think they are on a different planet if they don't find a pub within half a kilometer radius of their existence. Pakistan should also boycott visits to these countries and take this opportunitiy to improve their first class cricket and produce great cricketers which they used to. There are a lot of other important issues to tackle in Pakistan, I am sure Pakistanis can also live without cricket.If bombs goes off in Mumbai/London they will play, but treat Pak with disdain.

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