Eurosport bag Sri Lanka-West Indies rights
British Eurosport has secured the UK rights to the Test series between Sri Lanka and West Indies which gets underway on Monday, November 15.
In a deal with Zee Network Europe, British Eurosport will have live coverage of the three-Test series as well as five one-day internationals and a one-off Twenty20 match throughout November and December.
The West Indies Tour of Sri Lanka follows the channel's broadcast of the ongoing series between Pakistan and South Africa which saw Test cricket make its debut on Eurosport Television in the UK.
The first Test starts on November 15 in Galle, with Colombo the venue for the second Test later this month from Tuesday, November 23. The third and final Test takes place in Kandy from Wednesday, December 1. Matches begin at 4.30am GMT.
West Indies, led by newly appointed captain Darren Sammy, will aim to bounce back from their disappointing Test series against South Africa earlier this year while the Sri Lankans will be confident following their recent ODI series win in Australia. West Indies last played a Test series in Sri Lanka in 2005, losing it 0-2.
Managing Director of Eurosport in the UK, David Kerr said: "Cricket is proving to be a real hit on British Eurosport and we are delighted to be able to offer our viewers yet another excellent international series in 2010. In addition, we hope it will bring new sports fans to the channel at the end of what has already been record year for our ratings in the UK."
Govind Shahi, Head of Business, Zee Network Europe, added, "I am delighted with British Eurosport and Zee's on-going association and am confident that the coming cricket series will be pivotal in further popularising the appeal of cricket in the UK."