BCCI to blame for poor Test turn-outs

The problem is, the BCCI really doesn't care whether you go to the ground or not - its ideal world is where everyone watches from home, because TV channels pay the board hefty license fees. Until 2006-07, Cricket Australia had a broadcast policy which said that unless the ground is sold out, there would be no live broadcast on TV in that particular state. It is a good policy, ensuring attendance. A corollary is pricing policies that make watching Test cricket affordable, so that families can go without fracturing their budget; equally important is taking care to ensure that the facilities at the grounds are of high quality - the lack of basic seating, toilets, water, and food makes watching Test cricket in India an exercise in endurance, and no fan these days wants to pay money for substandard facilities when he can watch from the sofa in his living room.