If it moves, monetise it

India Today, one of the country's leading newsmagazines, has a cover story that looks at the IPL money machine, whether it can be sustained and what plans Modi has for the future.

As the new teams scramble, Modi will continue to venture further. New media rights such as live streaming on mobiles, mobile Internet, mobile scorecards and smart phone applications, which he hopes will explode once 3G technology is introduced in India. He also hopes to tap international audience, changing the IPL's platform in the UK in Season 3 from the bankrupt Setanta to free-on-air ITV 4.

The Economist looks at how and whether teams can make money given the astronomical sums they have paid to be part of the IPL.

Deepti Chaudhary points out in Mint how companies who are new to India are using the IPL to become household names in the country.

On DreamCricket, Gulu Ezekiel wonders where the two new teams, Pune and Kochi, will find their players from.

Sachin Tendulkar has been electric in the IPL so far, prompting speculation last week whether he should return to international Twenty20s, which he gave up in 2007. Ayaz Memon sums up in the Daily Telegraph the three prevailing attitudes towards Tendulkar's return to India colours for Twenty20s.

One which feels that Tendulkar is too old for T20 and should not go even if he wants to (minuscule), another which believes that he should go only if he wants to, and the third which says that that he should go for the sake of the country even if he doesn’t want to.