The Royal Challengers Bangalore on Thursday announced the appointment of Prathmesh Mishra, a senior executive of Diageo - a British multinational alcohol company - as the franchise's new chairman. Mishra is currently the chief commercial officer of Diageo India and has taken on the RCB role additionally.

RCB is owned by Royal Challengers Sports Private Limited, a subsidiary of Diageo India. Mishra takes over the role of RCB chairman from Anand Kripalu, who ended his tenure as managing director and chief executive officer of Diageo India on June 30.

Commenting on his expanded role, Mishra said, "Royal Challengers Bangalore is an integral part of Diageo India, and all of us share a profound passion for the team."

Mishra leads the commercial functions at Diageo India and is part of its executive committee. He joined Diageo India in 2014 as the chief operations officer responsible for the western region.

Edited PTI copy.