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The Zimbabwe Cricket Union has rebranded itself after months of planning, and will now be known simply as Zimbabwe Cricket. Peter Chingoka, the chairman, announced the strategic change at the Harare Sports Club, where he also unveiled the winning design for the board's new logo.
In a speech at the launch, Chingoka spoke of the challenges posed for the future of cricket in Zimbabwe. He said one of the broad aims would be "to continue with our development programme to spread cricket to all corners of the country and to all sectors of the community".
As part of this programme, he pledged that ZC would spend Zim$635million (around £60,000) to fund the development of 130 schoolboys who study in such places as Harare, Kadoma, Bulawayo, Masvingo and Marondera. One player to have already benefited from such funding is Tatenda Taibu, Zimbabwe's current captain. Taibu, 21, was appointed after Heath Streak quit in April when the board refused to give him guarantees over selection.