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Channel Nine retains broadcast rights

Brydon Coverdale

June 3, 2013

Comments: 41 | Text size: A | A

Tony Greig, Mark Taylor, Richie Benaud, Ian Chappell and Bill Lawry, Channel 9 commentators, attend the launch of the Ashes, Sydney, November 16, 2010
Test cricket will remain on Channel Nine © Getty Images

Channel Nine has retained the rights to broadcast Australia's home international matches after agreeing to a deal worth $500 million over five years.

Nine saw off a bold bid from Channel Ten to claim the rights to Test, ODI and Twenty20 international cricket but Ten is believed to have secured a deal worth approximately $20 million a year to broadcast the Big Bash League, which will appear on free-to-air television for the first time.

Ten had made a significant play for the full cricket schedule but Nine had the right to match the bid, although that was complicated by its reluctance to sign up for the BBL.

However, in order to keep international cricket on Nine, where it has been broadcast for more than 30 years, Nine was forced to more than double the amount it paid per year over the previous seven-year deal.

The expiring deal had cost Nine $45 million per year; the new five-year agreement will cost $100 million a year for Test, ODI and Twenty20 international cricket, as well as approximately $10 million a year in free advertising.

The two deals will provide a major windfall for Cricket Australia, which will earn about $120 million a season in broadcast rights, nearly three times what it received under the previous arrangement.

Brydon Coverdale is an assistant editor at ESPNcricinfo. He tweets here

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Posted by   on (June 5, 2013, 2:21 GMT)

@ meety,l had to comment here bcoz some aussies are very happy to say that ipl is flop in aus,dont care about this...u r taking about 4pm ist game that is very less in number...we have more 8 pm games that was broadcasting in aus from 12 .30 am to 4 am..

Posted by   on (June 4, 2013, 9:04 GMT)

@gagg- well mate i dn agree with ur terms .at the end of the day t20 is all about being entertained not bore .. so do we get in ipl and ipl brings our dream combinations to watch in a team like punter and sachin opening for mumbai which cant be done anywherelse..bte bigbash is preety boring. i had watched one two matches...uffff much boring...

Posted by StevieS on (June 4, 2013, 8:42 GMT)

Sipun Sahoo why wouldn't you care about the bigbash? the quality is far superior to the IPL, and this is coming from a kiwi. You should give it a watch!

Posted by Meety on (June 4, 2013, 7:41 GMT)

@ cheesemethod on (June 4, 2013, 4:02 GMT) - actually there was a massive dispute between Ten & the IPL/BCCI. Can't remember the specifics, but it then made proceeding unviable for Ch 10. @landofcricket on (June 4, 2013, 6:22 GMT) - pretty sure games were starting around 8/9pm in Oz - so it was there to be watched. I find it interesting that you come on an Oz article to defend the IPL - why bother? Why bother to try & defend a comp (IPL), that has got MASSIVE integrity issues?

Posted by landofcricket on (June 4, 2013, 6:22 GMT)

dear aus fans it does not matter whether u care about ipl or not..ipl will be strong as long as indian people backs it....(1241 miillion population)....btw in aus ipl was broadcasting over mid can u expect people to watch guys??

Posted by duralsumo on (June 4, 2013, 6:16 GMT)

We must remind our Facebook friend from India that IPL is only a domestic T20 tournament. We recognise the $US millions it brings due to demographics of your fine nation. However it is only a domestic tournament. There a three other levels of cricket world wide that the real cricket supporter appreciates. Congratulations on Cricket Australia on the major win fall. Invest the funds wisely.

Posted by   on (June 4, 2013, 5:48 GMT)

we indians too dont care about bigbash ...all ryt..ipl is evrything for us..

Posted by cheesemethod on (June 4, 2013, 4:02 GMT)

To bigbang07. I believe channel ten bought the rights to the first IPL but with the combination of the time slot to show live matches from India and the fact that Aussies don't -really- care about IPL results...It was a massive flop. Aussies love watching sport because of the pride and passion involved. While Australian cricketers play their heart out in the IPL, it only translates as "6 weeks to whack a ball for a made up team for half a million dollars"

Posted by   on (June 4, 2013, 3:53 GMT)

Channel Nine has certainly been caught in a rut the past few years. The commentators are for the most part far more gifted cricketers than communicators. In particular the shameless plugs for other programs irks me no end. It will be interesting to see in what ways Ten can innovate their coverage. Maybe Nine will be forced to play catchup and reinvent their ODI and Test coverage away from their stodgier old image?

Posted by Insult_2_Injury on (June 4, 2013, 3:13 GMT)

What a shame, the same old commentators, the same tired old commentary, the same tired old telecast. This idea of giving the incumbent broadcaster last rights is a joke. They've been the broadcaster for 30 years, if they can't use that experience to make a genuine first offer, then they deserve to lose it. Anyone who thinks the extra money will go to player development has been ignoring the CA setup for the last 5 years. How could CA not recognise that a successful generation was coming to an end in 06-07? Yet they spent their money on a tier of bureaucrats - most of whom had no cricket background. That's why we're in the black hole now.

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Brydon CoverdaleClose
Brydon Coverdale Assistant Editor Possibly the only person to win a headline-writing award for a title with the word "heifers" in it, Brydon decided agricultural journalism wasn't for him when he took up his position with ESPNcricinfo in Melbourne. His cricketing career peaked with an unbeaten 85 in the seconds for a small team in rural Victoria on a day when they could not scrounge up 11 players and Brydon, tragically, ran out of partners to help him reach his century. He is also a compulsive TV game-show contestant and has appeared on half a dozen shows in Australia.
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