Australia news June 3, 2013

Channel Nine retains broadcast rights

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Channel Nine has retained the rights to broadcast Australia's home international matches after agreeing to a deal worth $500 million over five years.

Nine saw off a bold bid from Channel Ten to claim the rights to Test, ODI and Twenty20 international cricket but Ten is believed to have secured a deal worth approximately $20 million a year to broadcast the Big Bash League, which will appear on free-to-air television for the first time.

Ten had made a significant play for the full cricket schedule but Nine had the right to match the bid, although that was complicated by its reluctance to sign up for the BBL.

However, in order to keep international cricket on Nine, where it has been broadcast for more than 30 years, Nine was forced to more than double the amount it paid per year over the previous seven-year deal.

The expiring deal had cost Nine $45 million per year; the new five-year agreement will cost $100 million a year for Test, ODI and Twenty20 international cricket, as well as approximately $10 million a year in free advertising.

The two deals will provide a major windfall for Cricket Australia, which will earn about $120 million a season in broadcast rights, nearly three times what it received under the previous arrangement.

Brydon Coverdale is an assistant editor at ESPNcricinfo. He tweets here

Comments have now been closed for this article

  • POSTED BY on | June 5, 2013, 2:21 GMT

    @ meety,l had to comment here bcoz some aussies are very happy to say that ipl is flop in aus,dont care about this...u r taking about 4pm ist game that is very less in number...we have more 8 pm games that was broadcasting in aus from 12 .30 am to 4 am..

  • POSTED BY on | June 4, 2013, 9:04 GMT

    @gagg- well mate i dn agree with ur terms .at the end of the day t20 is all about being entertained not bore .. so do we get in ipl and ipl brings our dream combinations to watch in a team like punter and sachin opening for mumbai which cant be done anywherelse..bte bigbash is preety boring. i had watched one two matches...uffff much boring...

  • POSTED BY StevieS on | June 4, 2013, 8:42 GMT

    Sipun Sahoo why wouldn't you care about the bigbash? the quality is far superior to the IPL, and this is coming from a kiwi. You should give it a watch!

  • POSTED BY Meety on | June 4, 2013, 7:41 GMT

    @ cheesemethod on (June 4, 2013, 4:02 GMT) - actually there was a massive dispute between Ten & the IPL/BCCI. Can't remember the specifics, but it then made proceeding unviable for Ch 10. @landofcricket on (June 4, 2013, 6:22 GMT) - pretty sure games were starting around 8/9pm in Oz - so it was there to be watched. I find it interesting that you come on an Oz article to defend the IPL - why bother? Why bother to try & defend a comp (IPL), that has got MASSIVE integrity issues?

  • POSTED BY landofcricket on | June 4, 2013, 6:22 GMT

    dear aus fans it does not matter whether u care about ipl or not..ipl will be strong as long as indian people backs it....(1241 miillion population)....btw in aus ipl was broadcasting over mid night..how can u expect people to watch guys??

  • POSTED BY duralsumo on | June 4, 2013, 6:16 GMT

    We must remind our Facebook friend from India that IPL is only a domestic T20 tournament. We recognise the $US millions it brings due to demographics of your fine nation. However it is only a domestic tournament. There a three other levels of cricket world wide that the real cricket supporter appreciates. Congratulations on Cricket Australia on the major win fall. Invest the funds wisely.

  • POSTED BY on | June 4, 2013, 5:48 GMT

    we indians too dont care about bigbash ...all ryt..ipl is evrything for us..

  • POSTED BY cheesemethod on | June 4, 2013, 4:02 GMT

    To bigbang07. I believe channel ten bought the rights to the first IPL but with the combination of the time slot to show live matches from India and the fact that Aussies don't -really- care about IPL results...It was a massive flop. Aussies love watching sport because of the pride and passion involved. While Australian cricketers play their heart out in the IPL, it only translates as "6 weeks to whack a ball for a made up team for half a million dollars"

  • POSTED BY on | June 4, 2013, 3:53 GMT

    Channel Nine has certainly been caught in a rut the past few years. The commentators are for the most part far more gifted cricketers than communicators. In particular the shameless plugs for other programs irks me no end. It will be interesting to see in what ways Ten can innovate their coverage. Maybe Nine will be forced to play catchup and reinvent their ODI and Test coverage away from their stodgier old image?

  • POSTED BY Insult_2_Injury on | June 4, 2013, 3:13 GMT

    What a shame, the same old commentators, the same tired old commentary, the same tired old telecast. This idea of giving the incumbent broadcaster last rights is a joke. They've been the broadcaster for 30 years, if they can't use that experience to make a genuine first offer, then they deserve to lose it. Anyone who thinks the extra money will go to player development has been ignoring the CA setup for the last 5 years. How could CA not recognise that a successful generation was coming to an end in 06-07? Yet they spent their money on a tier of bureaucrats - most of whom had no cricket background. That's why we're in the black hole now.

  • POSTED BY on | June 5, 2013, 2:21 GMT

    @ meety,l had to comment here bcoz some aussies are very happy to say that ipl is flop in aus,dont care about this...u r taking about 4pm ist game that is very less in number...we have more 8 pm games that was broadcasting in aus from 12 .30 am to 4 am..

  • POSTED BY on | June 4, 2013, 9:04 GMT

    @gagg- well mate i dn agree with ur terms .at the end of the day t20 is all about being entertained not bore .. so do we get in ipl and ipl brings our dream combinations to watch in a team like punter and sachin opening for mumbai which cant be done anywherelse..bte bigbash is preety boring. i had watched one two matches...uffff much boring...

  • POSTED BY StevieS on | June 4, 2013, 8:42 GMT

    Sipun Sahoo why wouldn't you care about the bigbash? the quality is far superior to the IPL, and this is coming from a kiwi. You should give it a watch!

  • POSTED BY Meety on | June 4, 2013, 7:41 GMT

    @ cheesemethod on (June 4, 2013, 4:02 GMT) - actually there was a massive dispute between Ten & the IPL/BCCI. Can't remember the specifics, but it then made proceeding unviable for Ch 10. @landofcricket on (June 4, 2013, 6:22 GMT) - pretty sure games were starting around 8/9pm in Oz - so it was there to be watched. I find it interesting that you come on an Oz article to defend the IPL - why bother? Why bother to try & defend a comp (IPL), that has got MASSIVE integrity issues?

  • POSTED BY landofcricket on | June 4, 2013, 6:22 GMT

    dear aus fans it does not matter whether u care about ipl or not..ipl will be strong as long as indian people backs it....(1241 miillion population)....btw in aus ipl was broadcasting over mid night..how can u expect people to watch guys??

  • POSTED BY duralsumo on | June 4, 2013, 6:16 GMT

    We must remind our Facebook friend from India that IPL is only a domestic T20 tournament. We recognise the $US millions it brings due to demographics of your fine nation. However it is only a domestic tournament. There a three other levels of cricket world wide that the real cricket supporter appreciates. Congratulations on Cricket Australia on the major win fall. Invest the funds wisely.

  • POSTED BY on | June 4, 2013, 5:48 GMT

    we indians too dont care about bigbash ...all ryt..ipl is evrything for us..

  • POSTED BY cheesemethod on | June 4, 2013, 4:02 GMT

    To bigbang07. I believe channel ten bought the rights to the first IPL but with the combination of the time slot to show live matches from India and the fact that Aussies don't -really- care about IPL results...It was a massive flop. Aussies love watching sport because of the pride and passion involved. While Australian cricketers play their heart out in the IPL, it only translates as "6 weeks to whack a ball for a made up team for half a million dollars"

  • POSTED BY on | June 4, 2013, 3:53 GMT

    Channel Nine has certainly been caught in a rut the past few years. The commentators are for the most part far more gifted cricketers than communicators. In particular the shameless plugs for other programs irks me no end. It will be interesting to see in what ways Ten can innovate their coverage. Maybe Nine will be forced to play catchup and reinvent their ODI and Test coverage away from their stodgier old image?

  • POSTED BY Insult_2_Injury on | June 4, 2013, 3:13 GMT

    What a shame, the same old commentators, the same tired old commentary, the same tired old telecast. This idea of giving the incumbent broadcaster last rights is a joke. They've been the broadcaster for 30 years, if they can't use that experience to make a genuine first offer, then they deserve to lose it. Anyone who thinks the extra money will go to player development has been ignoring the CA setup for the last 5 years. How could CA not recognise that a successful generation was coming to an end in 06-07? Yet they spent their money on a tier of bureaucrats - most of whom had no cricket background. That's why we're in the black hole now.

  • POSTED BY on | June 4, 2013, 2:02 GMT

    Great deal for CA. With the BBL, Ten has their foot in the door - hopefully innovation by Ten will see the BBL become a big winner. This should see Nine's coverage improve with viewers the big winner.

  • POSTED BY Meety on | June 4, 2013, 1:22 GMT

    @Selina Helen Hartley - there'll always be 5 day cricket between Oz & England. Hybrids will come & go, the Ashes will be played forever. == == == God there are some ignorant comments on here. CA's main priority apart from securing the highest cash return from tv rights - try to get larger crowds at games. They have an agreement with 9, that games cannot be broadcast live into the city the game is being played until later in the day. This is to try & encourage people to go to the game & not sit at home. This will be the case even IF, Ch 10 had won the rights!

  • POSTED BY lisadb99 on | June 3, 2013, 23:47 GMT

    @bigbang07 - channel 10 showed the first season of IPL in Oz - AND NO ONE WATCHED IT. We don't care about the IPL.

  • POSTED BY kensohatter on | June 3, 2013, 23:46 GMT

    @ Timmuh could not agree with you more. What are people arguing about? Ch 10 wont show overseas tours either. Lets face it no channel is going to dedicate 8hrs for one day of a test match. It needs to go to a subsidary channel if its to stay on free to air. As for the commentary team i would rather have ex players who may be biased but at least give expert commentary than have to listen to a bunch of reserve grade cricketers or worse media personalities that ch 10 would be forced to sign.

  • POSTED BY Nerk on | June 3, 2013, 23:32 GMT

    Glad the BBL is on free-to-air this year. Good thing.

    Ch9s coverage has been disappointing in recent years, not only in cricket but in all sports. Their olympic coverage was extremely poor, they rarely showed a rugby test live, their rugby league is rubbish after Phil Gould and Tom Waterhouse were given microphones and their cricket commentary has become exceedingly tedious and uninteresting, with commentators yammering away about nothing at all most of the time. The ads popping up on the screen for other 9 shows are really annoying, having cricket legends talk about 'The Voice' or whatever is sickening to say the least. Hopefully Ch.10 can make cricket coverage more interesting.

  • POSTED BY cheesemethod on | June 3, 2013, 21:53 GMT

    nine is the home of cricket, their innovations have changed the way the world watches cricket. They just need to have respect the viewer. We don't want to be forced to watch the news or a current affair just because it works into your primetime viewing. We don't want to watch delayed coverage because we live in a different part of the country. Lets hope they decide to simulcast/livecast on GEM so we can watch it in HD. Channel nine used to be its HD channel but from my understanding HD uses 4 times the bandwidth which comes at a cost to the provider. Channel TEN picking up the BBL is great news too. I watch most sport through payTV but the more sport thats on free to air, the better it is for the country and future players in the making.

  • POSTED BY disco_bob on | June 3, 2013, 21:40 GMT

    Posted by Ozcricketwriter on (June 3, 2013, 13:06 GMT) I am still not sure why we care if it is Channel Nine or Channel Ten...

    We should care because it creates competition and the competition has injected a huge amount of funding into CA. Purely by bidding Ch 10 has delivered CA a windfall they otherwise would not have had. Hopefully CA will use these extra funds wisely.

  • POSTED BY Front-Foot-Lunge on | June 3, 2013, 18:12 GMT

    I'll never forget the silence from some of the channel nine commentators after Cook racked up his 766th run of the series. But I miss Tony Grieg greatly, he was a true cricket lover, and will be missed by all.

  • POSTED BY bigbang07 on | June 3, 2013, 15:41 GMT

    Quite frankly, I dont care.

    CA/Channel 9 is poor when it comes to televising International Games. Cricket Matches featuring Australia are normally covered, but feature a time delay which is quite ridiculous for the average cricket fan. As a consumer, I do not want to wait hours to watch a match if it is even shown in the first place.

    Furthermore, there are inconsistencies. While the BBL is shown religiously, some Australian International games and T20 tournaments such as the IPL (which feat. James Faulker, Gilchrist, M. Hussey to name a few) are not covered at all. Conversely, we see England vs New Zealand being shown on the telly. Hopefully this recent scare by Ten pressures Channel 9 to show matches which show Australian involvement (All 3 formats and T20 tournaments such as the IPL) since it has stripped TV audiences the opportunity of looking at some entertaining cricket matches as of late.

  • POSTED BY on | June 3, 2013, 13:47 GMT

    None of them are in HD anyways! Who cares1

  • POSTED BY steveg on | June 3, 2013, 13:41 GMT

    I hope CA has laid down the rules to 9 about cross-promotion and non-cricket content during C9's cricket broadcasts. If CA hasn't then shame on them. It's in their interest to take less money and and assist their broadcasters in promoting cricket, not soft-drink, cigarettes, alcohol, gambling, cartel banking or whatever it'll be this year.

    At some point enough money is enough. Why do Australia play ODIs in dark green? Because the Commonwealth Bank logo is yellow. As soon as CBA stop sponsoring we'll be back to yellow.

    It's also my hope that C9 will stop broadcasting twitter comments during the show -- by all means promote the fact you're participating in twitter, but don't show me "Bonza! Warner's a legend!" comments on screen. It devalues the commentary immensely. It provides equal weighting to SthCrssTatt's from Cronulla's opinions with those of Channel 9's commentary team.

    And Michael "My Agent Is Awesome" Slater? Oh please.

  • POSTED BY Big_Maxy_Walker on | June 3, 2013, 13:35 GMT

    a sad day for the Australian cricket fan. More of the same just like the NRL rights. Channel 9 have learnt nothing from their mistakes and with these two wins obviously couldn't be bothered improving the product. Both sports are being undersold. These contract negotiations remind me of the government looking at contractors for something knowing in the back of their mind they are going to go with their mates anyway

  • POSTED BY Ozcricketwriter on | June 3, 2013, 13:06 GMT

    I am still not sure why we care if it is Channel Nine or Channel Ten that covers the cricket - or if it is ABC. Fair enough if it is on Pay TV only and then you have to pay to watch it. But if it is on free to air TV who cares what channel it is on? I would have loved to have seen Channel Ten host it. Mind you, Channel Ten has had the rights to show the IPL for years now and they only showed the first season - not a single game was shown from this year's competition - not live and not delayed. In my opinion, how it should work is that every match in Australia should be shown on free to air and every international match should be shown on Pay TV. Sadly, Foxtel doesn't even show every international match involving Australia - sometimes preferring to show, say, England vs New Zealand.

  • POSTED BY KingofRedLions on | June 3, 2013, 13:03 GMT

    @Wealwayslosethecricket, I haven't seen any mention of Ten gaining the rights to anything other than the BBL.

  • POSTED BY AussieDom95 on | June 3, 2013, 12:34 GMT

    where it belongs, great move by channel 9, channel 10 can keep the BBL it is just ruining our test test and odi teams anyway

  • POSTED BY derpherp on | June 3, 2013, 12:21 GMT

    Scratch that last comment lol, $43 million extra

  • POSTED BY Wealwayslosethecricket on | June 3, 2013, 12:12 GMT

    @GlinnMgraw, the broadcasting rights that Channel Ten now has include all domestic cricket played in Australia. That means the Sheffield Shield and the Ryobi Cup, not just the BBL, but I doubt either of those would receive full coverage, as much as we would like them to.

    To me, this is great news for Australian cricket. Finally, the exposure that the domestic competitions deserve, although it may be a bit of a hassle with having two different channels having the rights to different games. Hopefully, this will mean a lot of financial gain for Cricket Australia, and soon enough we'll be back to world #1.

  • POSTED BY derpherp on | June 3, 2013, 12:07 GMT

    Hopefully the extra $75 million per year CA will make goes into grass roots development and developing future future players.

  • POSTED BY Dangertroy on | June 3, 2013, 11:23 GMT

    Cricket Australia must be happy. Building up the BBL has paid off handsomely. They've got it to free to air TV, which can only improve attendance at the grounds. And Nine keeps international cricket, with a big increase in funds for CA.

  • POSTED BY on | June 3, 2013, 11:16 GMT

    @Ken McCarron If "it" happens to be tumbleweed.

    Tests and ODIs will merge into limited overs test of two ODI back to back

    200 overs is enough for strategy/ebbflow and a guaranteed result = higher attendance and viewership.

    Or top 4 teams play tests, top 8 play ODIs and all play 20/20

  • POSTED BY Timmuh on | June 3, 2013, 11:03 GMT

    With a bit of luck the BBL will bomb terribly (even by Ten's standards) and we will be rid of the most destructive force in Australian cricket.

  • POSTED BY on | June 3, 2013, 10:58 GMT

    Damn, I was really hoping that Channel 10 would win the rights. Sick of the Channel Nine commentary team - can't get a more biased commentator than Slater. Also, I doubt Channel Nine will show the overseas tours of the Australian cricket team :/

  • POSTED BY BolwedNate on | June 3, 2013, 10:52 GMT

    heres hopeing that channel 9 get a new commentary team in for the new contract.

  • POSTED BY KingofRedLions on | June 3, 2013, 10:38 GMT

    Still no domestic cricket.

  • POSTED BY blink182alex on | June 3, 2013, 10:30 GMT

    Good, watching Aus tests would not be the same without Bill Lawry and Richie

  • POSTED BY LALITHKURUWITA on | June 3, 2013, 10:16 GMT

    I love BBL. I need not Foxtel.

  • POSTED BY on | June 3, 2013, 10:09 GMT

    Couldn't care less about the BBL. Test cricket is where it's at....

  • POSTED BY on | June 3, 2013, 9:53 GMT

    Poor choice of photo of the commentary team folks! Sadly Tony left us.

  • POSTED BY pat_one_back on | June 3, 2013, 9:16 GMT

    Appreciate the old price is 7 years old and the price agreed is locked in for 5 but that's a heavy price hike, get ready for a lot more 'creative' in game advertising fans!

  • POSTED BY bommber on | June 3, 2013, 9:03 GMT

    it will be interesting to see how thw bbl rates. this could be make or break for it.if it does go well channel 9 could be kicking themselves as a lot casaul viewers of cricket prefer only t20.

  • POSTED BY on | June 3, 2013, 8:36 GMT

    Yes now we can see the Complete BBl for free

  • No featured comments at the moment.

  • POSTED BY on | June 3, 2013, 8:36 GMT

    Yes now we can see the Complete BBl for free

  • POSTED BY bommber on | June 3, 2013, 9:03 GMT

    it will be interesting to see how thw bbl rates. this could be make or break for it.if it does go well channel 9 could be kicking themselves as a lot casaul viewers of cricket prefer only t20.

  • POSTED BY pat_one_back on | June 3, 2013, 9:16 GMT

    Appreciate the old price is 7 years old and the price agreed is locked in for 5 but that's a heavy price hike, get ready for a lot more 'creative' in game advertising fans!

  • POSTED BY on | June 3, 2013, 9:53 GMT

    Poor choice of photo of the commentary team folks! Sadly Tony left us.

  • POSTED BY on | June 3, 2013, 10:09 GMT

    Couldn't care less about the BBL. Test cricket is where it's at....

  • POSTED BY LALITHKURUWITA on | June 3, 2013, 10:16 GMT

    I love BBL. I need not Foxtel.

  • POSTED BY blink182alex on | June 3, 2013, 10:30 GMT

    Good, watching Aus tests would not be the same without Bill Lawry and Richie

  • POSTED BY KingofRedLions on | June 3, 2013, 10:38 GMT

    Still no domestic cricket.

  • POSTED BY BolwedNate on | June 3, 2013, 10:52 GMT

    heres hopeing that channel 9 get a new commentary team in for the new contract.

  • POSTED BY on | June 3, 2013, 10:58 GMT

    Damn, I was really hoping that Channel 10 would win the rights. Sick of the Channel Nine commentary team - can't get a more biased commentator than Slater. Also, I doubt Channel Nine will show the overseas tours of the Australian cricket team :/