England news August 8, 2014

CA removes Prior fumbles package

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Cricket Australia has removed a video from its website after the ECB alleged it breached copyright.

ESPNcricinfo understands that the ECB contacted CA to express its concerns after cricket.com.au ran a video entitled "Future dire for Prior", which featured a montage of mistakes by the former England wicketkeeper, Matt Prior, set to music.

Not only did the ECB feel the tone of the montage was inappropriate for a national cricket board, but it pointed out that the footage was the property of News International, which owns the broadcaster Sky, and the ECB.

While CA contested that the montage was part of a legitimate news agenda - and therefore appropriate for use - it agreed to remove it.

CA also defended the tone of the piece. While the ECB felt the images, which showed a series of fumbles by Prior without any attempt to explain his injury issues, was mocking and not appropriate for a national board, CA insists that it reflected a debate taking place in the UK media.

"Cricket.com.au now operates as an independent news outlet as part of a joint venture with Nine Entertainment Co," a CA spokesman told ESPNcricinfo. "They chose to publish the story and accompanying vision as it reflected media commentary taking place in the UK at the time."

Prior announced his decision to take a break from international cricket for the remainder of the year in a bid to recover full fitness a couple of days after the montage was published.

It is not the first time Cricket Australia's multimedia operation has courted controversy. During the 2013 Ashes, the official Twitter account reacted to a third umpire decision to reprieve Ian Bell in the Lord's Test with the comment "That decision sucked ass #bullshit" while, during the 2013-14 Ashes series, they tweeted a bizarre and casually racist picture of four Sikh men dressed as Teletubbies with the caption "Will the real Monty Panesar please stand up?"

And, while CA stresses the independence of its media operation, the fact is that it remains at least partially funded by the governing body and it is unthinkable that a montage with a similar theme to the Prior video would have been run about an out-of-form Australia player.

George Dobell is a senior correspondent at ESPNcricinfo

Comments have now been closed for this article

  • rickyvoncanterbury on August 9, 2014, 23:20 GMT

    @Posted by Mark Francome, with Prior having played 18 tests against Australia for 753 runs @28 and 13 ODI's for 250 runs @19 maybe they could balance it out by showing highlights of Priors career against some other teams, games against India would probably be a good place to start

  • on August 9, 2014, 22:58 GMT

    Commercial TV running your media profile is akin to choosing to have bedbugs. It's the price you pay for letting money rule the game.

  • on August 9, 2014, 18:59 GMT

    Pretty shoddy by CA, perhaps they should balance it out with a montage of Prior carting Australian bowlers to the boundary. Plenty of footage of that.

  • on August 9, 2014, 15:06 GMT

    Couldn't care less about Prior's "injury" problems. If he wasn't fit he shouldn't have been playing.

  • couchpundit on August 9, 2014, 13:20 GMT

    @Mo Bashir....we will look for your response when next time moeen ali is in the receiving end

  • on August 9, 2014, 11:11 GMT

    @Everyone on this, Why Cry and point fingers to other people Why? Tell me, this is real world come on guys !!!!!

  • YorkshirePudding on August 9, 2014, 8:53 GMT

    @Paul Kneipp, I think you might have missed the point, CA is responsible for the content on their site, and as such some one at CA should have reviewed the content and signed it off to ensure it was appropriate.

    @Chris_p & HatsForBats, Many thanks for the Information, and agree with Chris_p's final words, about marketing companies.

    The music does add context as to why the ECB may have taken issue, I expect that Prior probably found it funny, but so far I've not seen a response from him.

    However, these things will occur with increased frequency as we approach yet another Ashes in 2015, lets hope that both sides leave alone the usual vitriol, but i doubt it, just read Kimbers 'unbiased' reporting of the current series.

  • Front-Foot-Lunge-Needs-A-Hug on August 9, 2014, 7:54 GMT

    @5-0wombats. Prior was about as poor as you can be as a player for the last 18 months. But that's ok, keep your head in the sand. I'd like to see the video, I'm sure it's very funny.

  • Big-Dog on August 9, 2014, 7:52 GMT

    I can't wait for the Buttler package.

  • Rowayton on August 9, 2014, 6:57 GMT

    Come on 5wombats - Prior has put Australia to the sword many times? Give me a break. With the bat he's averaged 28 against Australia in 18 tests. One of the more overrated players of recent history.

  • rickyvoncanterbury on August 9, 2014, 23:20 GMT

    @Posted by Mark Francome, with Prior having played 18 tests against Australia for 753 runs @28 and 13 ODI's for 250 runs @19 maybe they could balance it out by showing highlights of Priors career against some other teams, games against India would probably be a good place to start

  • on August 9, 2014, 22:58 GMT

    Commercial TV running your media profile is akin to choosing to have bedbugs. It's the price you pay for letting money rule the game.

  • on August 9, 2014, 18:59 GMT

    Pretty shoddy by CA, perhaps they should balance it out with a montage of Prior carting Australian bowlers to the boundary. Plenty of footage of that.

  • on August 9, 2014, 15:06 GMT

    Couldn't care less about Prior's "injury" problems. If he wasn't fit he shouldn't have been playing.

  • couchpundit on August 9, 2014, 13:20 GMT

    @Mo Bashir....we will look for your response when next time moeen ali is in the receiving end

  • on August 9, 2014, 11:11 GMT

    @Everyone on this, Why Cry and point fingers to other people Why? Tell me, this is real world come on guys !!!!!

  • YorkshirePudding on August 9, 2014, 8:53 GMT

    @Paul Kneipp, I think you might have missed the point, CA is responsible for the content on their site, and as such some one at CA should have reviewed the content and signed it off to ensure it was appropriate.

    @Chris_p & HatsForBats, Many thanks for the Information, and agree with Chris_p's final words, about marketing companies.

    The music does add context as to why the ECB may have taken issue, I expect that Prior probably found it funny, but so far I've not seen a response from him.

    However, these things will occur with increased frequency as we approach yet another Ashes in 2015, lets hope that both sides leave alone the usual vitriol, but i doubt it, just read Kimbers 'unbiased' reporting of the current series.

  • Front-Foot-Lunge-Needs-A-Hug on August 9, 2014, 7:54 GMT

    @5-0wombats. Prior was about as poor as you can be as a player for the last 18 months. But that's ok, keep your head in the sand. I'd like to see the video, I'm sure it's very funny.

  • Big-Dog on August 9, 2014, 7:52 GMT

    I can't wait for the Buttler package.

  • Rowayton on August 9, 2014, 6:57 GMT

    Come on 5wombats - Prior has put Australia to the sword many times? Give me a break. With the bat he's averaged 28 against Australia in 18 tests. One of the more overrated players of recent history.

  • on August 9, 2014, 6:13 GMT

    Interesting to see Poms and Ozs fighting with each other but imagine if this video was about some other country's player then it would have been well within the parameters of "freedom of speech".

  • electric_loco_WAP4 on August 9, 2014, 5:29 GMT

    @Piraveenan-I get gist of what you said,am absolutely in agreement.Think game will be better for no sledging,abuse,gamemanship and played in its 'spirit'.In an ideal world.Which its not.Such incidents are'nt w/o precedent either.Think Johnson/Barmy army.

  • Bacchus_Martial on August 9, 2014, 5:06 GMT

    Completely agree with David Williams. It's all very well to assert the independence of the media division from the governing body, but it's a highly permeable membrane between the two through which culture and money pass. Suggest that each CA executive should copy out Mr Williams' email a hundred times by way of penance and self-admonition.

  • on August 9, 2014, 3:19 GMT

    Missed the point much people? It wasn't VA who posted the video it was the independent media division. The same division who is free to criticize CA because of said independence. I don't see why this is so hard for you people to grasp.

  • rickyvoncanterbury on August 9, 2014, 3:17 GMT

    @Everyone, well said.... I think I am going to cry.

  • on August 9, 2014, 2:10 GMT

    I am also an Australian and agree with David Williams. It is not a question of whether Prior was struggling or not, and whether the UK media criticized him not not. The fact is that it would have been never done to a struggling Australian player, therefore doing it to an opposition player is cheap gamesmanship. We need to grow up from this kind of childish mocking, same goes with on-field sledging. True champions would let the cricket do the talking and do not need these psy-ops.

  • SoyQuearns on August 9, 2014, 0:44 GMT

    @5wombats - HAHA! Wow you are living in the past. Prior was absolutely dreadful for about the last year of his span. Truly embarrassing.

    I don't care for the video, but am not insulted by it, but as a fellow Englishman I must say - Prior is finished and ended his career in shame.

    The king of byes, the legend of ducks, his mouth was bigger than his bat. Like a lot of our lads he saw his average about to falter under 40 (or in Swann's case, go over 30) and fled.

    That Mitchell Johnson has essentially ruined us.

    @YorkshirePudding - fair point, but entirely redundant now that he has slain us.

    @Joe Donnelly - well put, the BIG3 couldn't be further apart these days. With our Ashes hiding, the ridiculous Anderson-Jadeja spat, the BCCI's baseless refute of DRS and the Aussies' silly campaigns like this and the newspaper/Stuart Broad stuff, it's all over the shop.

    That said, I reckon this is better. Imagine all 3 being best buddies. It'd sicken me.

  • ygkd on August 8, 2014, 23:37 GMT

    Buttler, Dhoni & Wade all are arguably capable of making glaring, regular mistakes too - why single Prior out? I mightn't like his keeping either, but this was just not necessary.

  • 5wombats on August 8, 2014, 23:17 GMT

    ".....CA insists that it reflected a debate taking place in the UK media....". What debate!? There is no debate! Or rather - they'll do anything to make themselves feel good - including dumping on a very fine cricketer who has put Australia to the sword many times. So - go ahead Aussie - make yourselves feel big. Good work, well done.

  • tamperbay on August 8, 2014, 22:55 GMT

    I thought the clip was ENTIRELY appropriate. After all Prior was making A LOT of mistakes. Why not put them in a highlights package!? A record number of byes? A typically hypocritical move by the ECB.

    CA did a favour to the ECB. Drawing attention to Prior's poor performance in the end helped the English team as it put pressure on Prior to stand down (as part of the boys club, he would never have been dropped by the selectors). Buttler seems to be doing a much better job.

  • HatsforBats on August 8, 2014, 22:44 GMT

    @YorkshirePudding, I'm pretty sure it was the Benny Hill theme so...all's well.

    But really, stupid move for CA to authorise an official yet independent news outlet. With modern media services the way they are this is sure fire way to guarentee your PR team will have some mopping up to do.

    It's all well & good (if tasteless and disrespectful) for fans to voice their opinions through uninspired song. National boards should stick to official humourless statements & news pieces all the while maintaining respect to players, fans, and boards.

  • Chris_P on August 8, 2014, 21:57 GMT

    @ YorkshirePudding. I think you nailed it pretty well. I have the DVD of the series & there was enough in that to show what a hard time Prior was having as it was part of the daily highlights so why have something "special"? Prior did have a poor series, but his record is a proud one, he certainly deserved more than to be shown in this poor light, for he is a better player & person than that. Marketing companies, I'm afraid, are all tarred with the same brush, they do take us for granted no matter where we live.

  • on August 8, 2014, 21:43 GMT

    I'm an Australian and agree that it is inappropriate for the national authority to create and disseminate material focussing on the failings of any player. It reflects the slide in cricket, as in all sport now, from an ethics bound exercise in sportsmanship into commercially orientated populism run by marketers and spin doctors.

    When the sportsmanship is gone you simply have war and commerce by another name. And CA didn't even have the grace to remove it on this basis - they hid behind the legality of copyright infringement.

  • on August 8, 2014, 21:32 GMT

    I think it would be entirely possible to create a video of any international player and make them look a total chump, as such, it seems a bit rich just to have a pop at Prior. Did CA put up a video of him lacing 118 at Sydney, y'know, for balance?

  • on August 8, 2014, 21:28 GMT

    Ah its just great to see the unity being shown by the Big3 of world cricket. It warms the cockles of my heart to see such close knit bastions of the spirit of the game in complete control of the entire world of cricket. The unity shown on such key essentials as technology, corruption, observance of the laws and the true spirit of the game are a shining example to the other full members, associates and affiliates. We are truly blessed to have such enlightened leadership for the world game!

  • on August 8, 2014, 20:37 GMT

    It's all a bit childish and unbecoming from all angles, isn't it? Like the whole Anderson / Jadeja shower, a lot of people it the top echelons of the game need to do a lot of growing up and get on with the game, it seems.

  • YorkshirePudding on August 8, 2014, 20:23 GMT

    I think people are missing the point, fair enough to show the images, but what music was used? Was it used in a way to denigrate the player? How would CA have felt had the ECB put up a montage of Mitch Johnson bowling wayward after the 2010/11 ashes series and ahead of 2013/14 to music like the time warp?

    In the end its the context that counts, and without information like the music it could well be a non-story, in the end we've seen how 'jokes' can affect people remember the two DJ's that played a 'harmless' prank on a hospital the other year?

  • Chris_P on August 8, 2014, 19:45 GMT

    @cloudmess, You think we haven't any more quick bowlers, sunshine? There are a few bowling quicker than Mitch, let's address your current issues first lad.

  • on August 8, 2014, 18:54 GMT

    I applaud this decision, there's no way that we England fans would ever even dream of stooping so low as to mock an opponent who's performing below par.

    P.S. Please can Mitchell Johnson go back to being rubbish again? It was so fun the last time.

  • cloudmess on August 8, 2014, 18:23 GMT

    Don't worry you Aussies. Once Mitchell Johnson loses his current vein of form we can start laughing at your team again.

  • eggyroe on August 8, 2014, 18:10 GMT

    As an Englishman,I find all this unsavory behaviour of the so called Cricket Super Power's unbelievable at best.Now that they have shoe-horned themselves into a position of outright power they should have the descent manner's to stand up for all member's of the I.C.C..At the moment we have the spectacle of Sledging being part of the game but India's weak mind on this accepted part of cricket dragging the game through the mire for no good reason.We then come to these images of Matt Prior,when you are a professional sportsman,alas you have to take the good with the bad and if you are shown up in a bad light then so be it,surely if you are shown up in a bad light then it must give you the incentive to improve your technique.We then come to DRS,everybody apart from India thinks it is a done deal,the obvious solution is India,you either accept D.R.S.as is completely or do not bother playing International Cricket and allow the rest of the World to get on with playing the game as is.

  • R_U_4_REAL_NICK on August 8, 2014, 16:55 GMT

    It's very rich CA posting stuff like that on Matt Prior, when THEY insisted on pretending the likes of Wade are good enough to wear a pair of gloves and pretend to be the wicket-keeper in tests...

  • on August 8, 2014, 16:25 GMT

    Why on earth would anyone care what Cricket Australia thinks?!

  • electric_loco_WAP4 on August 8, 2014, 16:14 GMT

    A non issue really. Pretty much a non issue to be worth the shout. Well, the ECB requested CA to have the video removed which they do. The matter is closed . Everyone moves on.

  • on August 8, 2014, 15:48 GMT

    Neither board comes out particularly well from this...

  • on August 8, 2014, 15:32 GMT

    Pretty funny really. Lighten up guys

  • xylo on August 8, 2014, 15:09 GMT

    This is swell!! Now let's see Cook lamenting the lack of spirit of cricket!

  • BlakeHoulihan on August 8, 2014, 15:02 GMT

    The Big Three cricket boards sure have been setting a great example lately haven't they? Embarrassing stuff.

  • VivGilchrist on August 8, 2014, 14:54 GMT

    None of it is made up. They were all of Prior. No actors used. What's the problem? The world has lost is sense of humour....

  • laticfanatic on August 8, 2014, 13:42 GMT

    Pathetic and childish from CA.

  • guidedbyvoices on August 8, 2014, 13:39 GMT

    Spectacularly pathetic stuff from CA. Can't say you couldn't expect it, though. You can guarantee if any other country did a similar thing to the Aussies they'd be straight on the blower to complain. Very good at dishing it out but it means nothing if you can't take a bit back.

  • Batmanian on August 8, 2014, 13:38 GMT

    Bizarre. It's definitely not the place of a national board to sponsor and host such a video.

  • ZainE111 on August 8, 2014, 13:34 GMT

    Poor. Distasteful. Unfunny. Inappropriate. But most of all, unsurprising.

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  • ZainE111 on August 8, 2014, 13:34 GMT

    Poor. Distasteful. Unfunny. Inappropriate. But most of all, unsurprising.

  • Batmanian on August 8, 2014, 13:38 GMT

    Bizarre. It's definitely not the place of a national board to sponsor and host such a video.

  • guidedbyvoices on August 8, 2014, 13:39 GMT

    Spectacularly pathetic stuff from CA. Can't say you couldn't expect it, though. You can guarantee if any other country did a similar thing to the Aussies they'd be straight on the blower to complain. Very good at dishing it out but it means nothing if you can't take a bit back.

  • laticfanatic on August 8, 2014, 13:42 GMT

    Pathetic and childish from CA.

  • VivGilchrist on August 8, 2014, 14:54 GMT

    None of it is made up. They were all of Prior. No actors used. What's the problem? The world has lost is sense of humour....

  • BlakeHoulihan on August 8, 2014, 15:02 GMT

    The Big Three cricket boards sure have been setting a great example lately haven't they? Embarrassing stuff.

  • xylo on August 8, 2014, 15:09 GMT

    This is swell!! Now let's see Cook lamenting the lack of spirit of cricket!

  • on August 8, 2014, 15:32 GMT

    Pretty funny really. Lighten up guys

  • on August 8, 2014, 15:48 GMT

    Neither board comes out particularly well from this...

  • electric_loco_WAP4 on August 8, 2014, 16:14 GMT

    A non issue really. Pretty much a non issue to be worth the shout. Well, the ECB requested CA to have the video removed which they do. The matter is closed . Everyone moves on.