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November 17, 2010
Ashes cricket will be shown free-to-air in England after digital channel ITV4 secured rights to broadcast one-hour evening highlights.
ITV had success with its exclusive UK coverage of this year's Indian Premier League and now gets a first chance of showcasing Test cricket as well as the seven one-day and two Twenty20 internationals against Australia in January and February.
The highlights will be broadcast at 10pm, shortly before the following day's live action will be about to get underway. Nevertheless ITV say the channel is available to 93% of UK homes and its coverage is welcome news to those who feared no terrestrial coverage of the Ashes would be available.
ITV controller of sport, Niall Sloane said: "There is huge demand to see England defend the Ashes and I'm delighted that we have secured highlights, free-to-air for UK viewers."
© ESPN Sports Media Ltd.
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