USA cricket

USA poised to sign lucrative deal

ESPNcricinfo staff

December 17, 2010

Comments: 4 | Text size: A | A

Sources close to the USA Cricket Association have told ESPNcricinfo the board is close to announcing a multi-million dollar sponsorship deal.

While details are sketchy, it is believed it was largely driven by Don Lockerbie during his time as chief executive which ended when he was dismissed last month.

"This commercial deal will bring millions of dollars to US cricket and lots of fresh ideas and vision to promote cricket to this country," the source said.

© ESPN Sports Media Ltd.

Posted by   on (December 20, 2010, 3:40 GMT)

Future looks very good for Cricket in USA. I strongly believe that cricket has to get into schools and than into university.

Posted by   on (December 17, 2010, 15:10 GMT)

I'm a huge cricket fan...and I'm American. The problem is that unless USACA can convince high schools and universities to play the game, it will never gain traction. Our development is based on school sports all the way through university. Maybe USACA can sponsor some states and convince them to play cricket. Start with a state like Florida and expand from there. Without that, cricket will never develop in the country.

Posted by   on (December 17, 2010, 14:27 GMT)

"cricket will never succeed is the states."

By what definition? Will cricket overtake the NFL in viewership? Unlikely. Will cricket become more widely played than baseball? Probably not. But will cricket become a sport that most Americans are familiar with, even if they never played it themselves? Most definitely, yes. There are already more cricketers in the US than in many ICC Associates, and the number grows every year. But more to the point, I have personally witnessed thousands of American children, who had no previous knowledge of the game, fall head over heels in love with the sport. Here's a news report from one of the schools that received equipment through the USYCA Schools Program:

The key is that the change begins by introducing cricket to children and then staying with them as they grow up with the game. This process has already begun with USYCA, and it is a "success."

Posted by   on (December 17, 2010, 11:57 GMT)

Why? Hate to be a naysayer but cricket will never succeed in the states. Well done on making a whole lot of administrators rich though.

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