Ambush marketing

A strategy in which a brand connects itself with a major sporting event without paying sponsorship fees, ambush marketing entered cricket's lexicon before the 2003 World Cup. Since then, its significance has grown along with the game.

Sign by Sunday or stay out, IPL tells Australians

Australia's cricketers have been issued an ultimatum by the Indian Premier League - sign up by the Sunday deadline or stay out for three years

12-Feb-2008•Cricinfo staff

World Cup to be free of sponsorship disputes

World Cup organisers are confident that the tournament will not witness any disputes between rival telecom companies Cable and Wireless and Digicel

09-Aug-2006•Cricinfo staff

A crisis of credibility

It matters that the ICC's tournaments matter, because if their credibility is fatally undermined, then the free-for-all that could follow will be to the detriment of the entire game

27-Apr-2006•Andrew Miller

What is... Hyper Parenting

modern life on hyper parenting

15-Aug-2005

Court bans Lee's Unwired image

Unwired was banned from using advertising images of Brett Lee following a Federal Court ruling in Melbourne yesterday

24-Jun-2005•Wisden Cricinfo staff

Showing 1 - 5 of 5

Most Read

Sairaj Patil - the six-hitting, seam-bowling Mumbai man to watch out for

03-Sep-2025•Deivarayan Muthu

Prasidh savours unforgettable English summer: 'It took me about a week to shake it off'

02-Sep-2025•Shashank Kishore

N Srinivasan, Rupa Gurunath set to be CSK directors

03-Sep-2025 • 18 hrs ago•ESPNcricinfo staff

Australia's pace depth: Who's in the Ashes mix if Cummins and co run aground?

03-Sep-2025•Alex Malcolm

India likely to play Asia Cup without team sponsor

02-Sep-2025•ESPNcricinfo staff

Writers

See all

Sidharth Monga

Valkerie Baynes

Alan Gardner

Mohammad Isam

Andrew McGlashan